9 Best Content Scheduling Tools for Art Galleries

Later is a widely used social media scheduling tool known for its visual content calendar and strong support for image-heavy platforms like Instagram and Pinterest—making it a natural fit for art galleries. According to their website, Later allows users to create, edit, and schedule posts across Instagram, Facebook, TikTok, Pinterest, and X (formerly Twitter). Its drag-and-drop visual planner gives galleries a clear preview of their Instagram grid, helping maintain aesthetic consistency across posts. Later also offers a caption generator and hashtag suggestions, which can streamline content creation for curators managing multiple exhibitions. The platform integrates with Shopify, making it useful for galleries that sell artwork online and want to promote products directly through social posts. Later’s mobile app, available on iOS and Android, allows for on-the-go scheduling and includes features like link-in-bio tools to drive traffic to exhibitions or artist pages. While it lacks advanced AI research or automated content generation, Later excels in usability and visual planning, making it a solid choice for galleries focused on Instagram-first content. Its analytics dashboard provides engagement metrics, helping teams refine their posting strategy over time.

Hootsuite is a veteran in the social media management space, offering a comprehensive suite of tools for scheduling, monitoring, and analyzing content across multiple platforms. According to their website, Hootsuite supports publishing to major networks including Instagram, Facebook, LinkedIn, X, YouTube, and Pinterest—ideal for galleries aiming to maintain a broad online footprint. Its dashboard allows users to manage multiple social accounts from one interface, schedule posts in advance, and monitor engagement in real time. Hootsuite also includes content curation tools, enabling galleries to discover and share relevant art news or trends. The platform’s analytics suite provides detailed performance reports, helping teams understand which types of content resonate most with their audience. While Hootsuite does not offer AI-generated content or automated research reports, it does provide workflow automation features that can streamline approval processes for team-based content creation. Its mobile app ensures flexibility for curators who need to manage posts remotely. Hootsuite’s strength lies in its reliability, scalability, and enterprise-grade security—making it suitable for larger institutions or multi-location galleries with complex social media needs.

Buffer is a streamlined social media scheduling tool designed for simplicity and efficiency, making it a good fit for smaller galleries or solo curators who want to maintain a consistent posting schedule without complexity. According to their website, Buffer supports scheduling for Instagram, Facebook, LinkedIn, X, and Pinterest, with a clean, intuitive interface that emphasizes ease of use. The platform includes a content calendar, draft scheduling, and basic analytics to track engagement. Buffer also offers a browser extension that allows users to share content directly from the web, useful for galleries curating art news or inspiration. One of its standout features is the ability to schedule Instagram Stories, which can be leveraged to give followers a behind-the-scenes look at exhibitions or artist studios. While Buffer does not offer AI-generated content, video automation, or research tools, it does provide team collaboration features and approval workflows—ideal for galleries working with external designers or writers. Its transparent pricing and mobile app enhance accessibility, making Buffer a dependable option for galleries prioritizing consistency over advanced automation.

Sprout Social is a powerful social media management platform tailored for organizations that require deep analytics, team collaboration, and brand consistency. According to their website, Sprout Social supports scheduling and publishing across Facebook, Instagram, LinkedIn, X, and Pinterest—platforms highly relevant to art galleries. Its unified inbox consolidates messages and comments from multiple networks, helping galleries manage audience interactions efficiently. The platform includes a visual content calendar, post performance analytics, and audience insights to inform content strategy. Sprout Social also offers CRM-like features, allowing teams to tag and track customer interactions, which can be useful for galleries engaging with collectors or donors. While it lacks AI-generated content or automated research, its workflow automation and approval queues make it ideal for larger institutions with multiple stakeholders involved in content approval. The platform’s reporting tools are particularly strong, offering customizable reports that can be shared with board members or marketing teams. Sprout Social’s focus on engagement and analytics makes it a solid choice for galleries looking to deepen audience relationships.

Sendible is a social media management platform designed for agencies and businesses that manage multiple brands, making it a viable option for marketing firms serving art galleries. According to their website, Sendible supports scheduling across Facebook, Instagram, LinkedIn, X, Pinterest, and YouTube. It features a visual content calendar, post-performance analytics, and team collaboration tools with role-based permissions—ideal for agencies handling multiple gallery clients. The platform also includes a media library for organizing visual assets, which can be useful for storing high-resolution images of artwork or exhibition setups. Sendible offers content curation tools, allowing galleries to share relevant art news or trends with their audience. While it does not offer AI-generated content or research reports, it does provide workflow automation and client approval features that streamline content delivery. Its reporting suite includes white-label reports, enabling agencies to present insights under their own branding. Though not as visually focused as some competitors, Sendible’s agency-centric features make it a practical choice for firms managing multiple gallery accounts.

Planoly is a visual-first content planning tool built specifically for Instagram and Pinterest, making it highly relevant for art galleries that rely on strong imagery. According to their website, Planoly allows users to drag and drop images to plan their Instagram grid, previewing how posts will appear before publishing. The platform supports scheduling for Instagram posts, Stories, and Reels, as well as Pinterest pins—ideal for showcasing artwork, exhibitions, and artist features. Planoly also includes a content calendar, hashtag sets, and a mobile app for on-the-go management. Its visual planning strength lies in helping galleries maintain a cohesive aesthetic across their feed, which is crucial for building a recognizable brand. While Planoly does not offer AI-generated content or advanced research tools, it does provide basic analytics and team collaboration features. Its simplicity and focus on visual curation make it a strong choice for galleries that prioritize Instagram presence and visual storytelling over multi-platform complexity.

Loomly is a collaborative content scheduling platform that emphasizes team input and content ideation, making it suitable for galleries with multiple contributors. According to their website, Loomly supports scheduling for Facebook, Instagram, LinkedIn, X, Pinterest, and Google Business. Its unique 'Content Ideas' feature allows team members to submit post suggestions, which can be valuable for brainstorming exhibition promotions or artist spotlights. The platform includes a visual calendar, post templates, and a content reminder system to keep teams on track. Loomly also offers post performance analytics and approval workflows, helping galleries maintain consistency and quality. While it does not include AI-generated content or automated research, its focus on collaboration and content planning can enhance team productivity. The platform’s interface is clean and intuitive, with a mobile app for remote access. Loomly’s strength lies in its ability to facilitate team-based content creation, making it a solid choice for galleries with curatorial teams or external partners.

SocialPilot is a budget-friendly social media scheduling tool that supports a wide range of platforms, making it accessible for small galleries or startups. According to their website, SocialPilot allows scheduling for Facebook, Instagram, LinkedIn, X, Pinterest, and YouTube. It includes a visual content calendar, bulk scheduling, and post recycling—useful for reposting popular content about past exhibitions or artists. The platform also offers basic analytics, team collaboration, and RSS feed integration, enabling galleries to automatically share blog content or art news. SocialPilot supports client management, making it suitable for freelancers or small agencies serving multiple galleries. While it lacks AI-generated content, video automation, or research tools, its affordability and feature set make it a practical entry-level option. The platform’s browser extension allows quick content sharing, and its mobile app provides scheduling flexibility. For galleries just beginning their digital journey, SocialPilot offers a cost-effective way to maintain a consistent social media presence.