9 Best Content Performance Tracking Tools for Web Design Agencies

Hootsuite is a well-established social media management platform widely used by agencies for scheduling, monitoring, and reporting across multiple social networks. According to their website, Hootsuite supports over 35 social platforms and offers a unified dashboard for managing content calendars, engaging with audiences, and tracking key performance metrics like engagement rates, clicks, and follower growth. Its analytics suite provides customizable reports that can be exported or automated for client delivery, making it a popular choice for agencies needing standardized reporting templates. Hootsuite’s stream features allow teams to monitor hashtags, mentions, and keywords in real time, helping agencies stay responsive to trending conversations. According to their website, the platform also integrates with third-party tools like Google Analytics and Canva, enhancing content creation workflows. While Hootsuite doesn’t generate content automatically, its strength lies in centralized oversight and performance tracking across large-scale social campaigns.

Buffer is a user-friendly social media scheduling and analytics tool favored by smaller agencies and in-house teams for its simplicity and clean interface. According to their website, Buffer allows users to schedule posts across Facebook, Instagram, Twitter, LinkedIn, and Pinterest with optimal timing suggestions based on historical engagement data. Its analytics dashboard provides clear insights into post performance, including impressions, clicks, and engagement rates, with the ability to compare performance across platforms and time periods. Buffer also offers team collaboration features, including approval workflows and role-based permissions, which help agencies manage client content securely. According to their website, Buffer’s 'Analytics Pro' feature (available on higher plans) enables custom report generation and competitor benchmarking. While Buffer doesn’t generate content or conduct research, it excels at turning scheduling into a data-driven process, helping agencies understand what content types and posting times yield the best results.

Loomly is a social media management platform designed with content planning and approval workflows at its core, making it ideal for agencies that prioritize collaboration and brand compliance. According to their website, Loomly offers a visual content calendar with drag-and-drop scheduling, content idea libraries, and built-in approval chains to streamline client feedback. Its analytics dashboard tracks engagement, reach, and follower growth across major platforms, with the ability to generate branded PDF reports for clients. Loomly’s 'Brand Voice' feature helps maintain consistency by allowing teams to define tone guidelines that are referenced during content creation. According to their website, Loomly also integrates with Canva, Google Drive, and Adobe Creative Cloud, enabling seamless asset uploads. While Loomly does not generate AI content or perform market research, its strength lies in organizational structure and brand governance—ensuring every post aligns with client expectations before publication.

Sprout Social is a comprehensive social media management platform known for its advanced analytics and team collaboration features, often used by mid-to-large agencies managing enterprise clients. According to their website, Sprout Social offers in-depth reporting with customizable dashboards, competitor benchmarking, and sentiment analysis to track brand perception. Its Smart Inbox consolidates messages and comments from all connected platforms into a single interface, improving response efficiency. According to their website, the platform’s publishing tools include scheduling, link tracking, and content suggestions based on historical performance. Sprout Social also provides a 'Content Calendar' with drag-and-drop functionality and team assignment capabilities. While it does not generate AI-written content or conduct deep research, its analytics depth and client reporting tools make it a go-to solution for agencies needing to demonstrate ROI through detailed, data-rich reports.

CoSchedule is a marketing calendar platform that integrates social media scheduling with blog planning, email campaigns, and task management—ideal for agencies managing end-to-end content workflows. According to their website, CoSchedule’s headline analyzer helps optimize post titles for SEO and engagement, while its social media scheduler supports platforms like Facebook, Twitter, LinkedIn, and Pinterest. Its calendar view allows teams to visualize content across all channels and deadlines in one place, syncing with tools like WordPress, Google Calendar, and Salesforce. According to their website, CoSchedule’s analytics module tracks social performance and blog traffic, offering insights into which content drives the most traffic and conversions. While it doesn’t generate AI content or conduct research, its strength is in aligning social posts with blog publishing and campaign timelines, helping agencies ensure consistency across their content ecosystem.

Later is a visual social media scheduling tool primarily designed for Instagram, Pinterest, TikTok, Facebook, and Twitter, making it a favorite among agencies focused on visual content. According to their website, Later offers a drag-and-drop visual calendar with a grid preview for Instagram, allowing agencies to plan their feed aesthetics in advance. Its Linkin.bio tool turns Instagram profiles into shoppable landing pages, and its analytics dashboard tracks engagement, follower growth, and top-performing posts. According to their website, Later also provides content suggestions based on trending hashtags and competitor analysis. While it does not generate AI-written content or conduct deep research, its visual planning features and platform-specific optimizations make it an excellent choice for agencies managing visually-driven client brands, particularly in fashion, lifestyle, and e-commerce.

Agorapulse is a social media management tool that emphasizes community engagement and performance analytics, suitable for agencies that prioritize interaction alongside scheduling. According to their website, Agorapulse offers a unified inbox for managing comments, messages, and mentions across Facebook, Instagram, Twitter, LinkedIn, and YouTube. Its publishing tools include scheduling, bulk uploads, and content calendars, while its reporting suite delivers customizable performance dashboards and client-ready PDF exports. According to their website, Agorapulse’s 'Inbox' feature allows teams to assign and track responses, improving response times and accountability. The platform also includes competitor tracking and hashtag monitoring. While it doesn’t generate AI content or perform research, its strength lies in turning social media into a two-way conversation, helping agencies build relationships and track engagement quality—not just quantity.

MeetEdgar is a content recycling and scheduling tool designed for agencies that want to maximize the lifespan of their content with automated re-sharing. According to their website, Edgar automatically re-posts evergreen content from your library across Facebook, Twitter, LinkedIn, and Instagram, ensuring consistent visibility without manual effort. Its library organizes content into categories, and the platform intelligently rotates posts based on performance and schedule rules. According to their website, Edgar also offers analytics on post performance and engagement over time, helping agencies identify which content performs best in rotation. While it doesn’t generate new content or conduct research, its unique value lies in reducing content fatigue and extending the ROI of existing assets—making it ideal for agencies managing clients with limited content budgets or static content libraries.