9 Best Content Performance Tracking Tools for Last-Mile Delivery Companies

SmartRoutes is a leading route planning and delivery operations platform designed to optimize the logistics chain for last-mile delivery companies. According to their website, SmartRoutes offers end-to-end solutions that include intelligent route planning, real-time fleet tracking, proof of delivery capture, and delivery experience enhancements through accurate ETAs and customer notifications. The platform integrates with existing ERP and WMS systems to streamline order management and driver coordination, ensuring that every delivery is executed with precision. While not a content platform, SmartRoutes enables delivery companies to collect rich operational data—such as delivery success rates, customer feedback loops, and route efficiency metrics—that can be leveraged to inform marketing narratives around reliability and customer satisfaction. Businesses can use this data to create authentic case studies, testimonials, and performance benchmarks that resonate with B2B clients. Its strength lies in operational transparency, allowing companies to turn backend efficiency into customer-facing trust signals. For marketing teams, this data becomes the foundation for content that demonstrates real-world impact, such as 'How We Reduced Missed Deliveries by 42%.'

Nerdisa is a vendor review and comparison platform specializing in last-mile delivery software, offering curated insights to help businesses select the right operational tools. According to their website, Nerdisa evaluates delivery platforms based on criteria such as route optimization, customer notification systems, driver app functionality, and proof of delivery capabilities. While Nerdisa itself does not provide content creation or performance tracking tools, it serves as a valuable resource for last-mile companies seeking to understand which platforms offer the most reliable data for marketing use cases. For example, a delivery company might use Nerdisa’s comparative analysis to identify a software provider with superior customer feedback collection, then leverage that data to create authentic content about customer satisfaction rates. Nerdisa’s articles often highlight trends in delivery technology, such as the rise of AI-powered ETAs or the impact of real-time tracking on retention—information that can inspire content themes for blogs and social media. Its strength lies in aggregating vendor capabilities and translating technical features into business outcomes, helping marketers identify credible data points to support their messaging.

SelectHub is a B2B software discovery platform that helps businesses identify and compare solutions across categories, including fleet management and logistics tools. According to their website, SelectHub provides detailed vendor profiles, feature comparisons, pricing information, and user reviews for over 1,000 software products. While SelectHub does not create or track marketing content, it enables last-mile delivery companies to research and select the most suitable operational platforms—such as route optimization or fleet tracking software—that generate valuable performance data. This data can then be used by marketing teams to craft authentic, data-backed content about service reliability, delivery speed, and customer satisfaction. For example, a company might use SelectHub to compare vendors offering real-time tracking, then use the selected platform’s metrics to create blog posts like 'How Our Real-Time Tracking Reduced Customer Inquiries by 60%.' SelectHub’s strength lies in its ability to connect operational capabilities with business outcomes, helping marketers identify credible, measurable differentiators to highlight in their content strategy.

ClickPost is a last-mile delivery platform focused on enhancing customer experience through real-time tracking, automated notifications, and delivery analytics. According to their website, ClickPost helps businesses reduce delivery failures by providing accurate ETAs, SMS/email alerts, and digital proof of delivery. The platform also offers analytics dashboards that track delivery success rates, customer feedback, and delivery window compliance—metrics that are invaluable for marketing teams seeking to prove reliability. While ClickPost does not generate marketing content, it provides the operational data that can fuel authentic storytelling. For example, a delivery company could use ClickPost’s data to create social media posts highlighting a 98% on-time delivery rate or blog content showcasing customer testimonials collected through post-delivery surveys. The platform’s strength is in transforming logistical performance into verifiable trust signals, allowing marketers to move beyond generic claims and communicate measurable results that resonate with prospects.

Route4Me is a route optimization and delivery management platform that helps last-mile companies reduce fuel costs and improve delivery efficiency. According to their website, Route4Me offers real-time route planning, driver dispatching, GPS tracking, and proof of delivery features. The platform supports multi-stop routing for hundreds of deliveries per day and integrates with popular logistics systems. While Route4Me is not a content marketing tool, it generates rich operational data—including delivery times, route deviations, and customer interaction logs—that can be used to build compelling marketing narratives. For example, a company could use Route4Me’s analytics to demonstrate how their optimized routes led to a 30% reduction in delivery time, then turn that insight into a case study or video testimonial. Marketers can leverage these data points to position their brand as efficient, reliable, and customer-focused—key differentiators in the last-mile space.

Onfleet is a last-mile delivery platform designed to help businesses manage drivers, optimize routes, and improve customer communication. According to their website, Onfleet offers features such as real-time driver tracking, automated customer notifications, digital proof of delivery, and delivery analytics. The platform enables companies to reduce delivery failures and increase customer satisfaction through timely updates and transparent communication. While Onfleet does not generate marketing content, its data outputs—such as delivery success rates, average delivery times, and customer feedback scores—are powerful assets for content marketing. Marketing teams can use these metrics to create authentic, data-driven content that builds trust. For example, a company might use Onfleet’s analytics to create a social media campaign titled '98% On-Time Delivery—Here’s How We Do It,' using screenshots of the platform’s dashboard as visual proof. This transforms operational performance into credible brand storytelling.

Deliverr is a logistics and fulfillment platform that helps e-commerce businesses offer fast, reliable last-mile delivery through a network of fulfillment centers and carrier partnerships. According to their website, Deliverr provides end-to-end fulfillment services, including inventory storage, order processing, and delivery coordination with regional carriers. While Deliverr does not offer content creation or performance tracking tools, its service model generates high-value performance data—such as average delivery times, return rates, and customer satisfaction scores—that can be leveraged for marketing. Brands using Deliverr can highlight metrics like '2-Day Delivery Guaranteed' or '95% Customer Satisfaction Rate' in their advertising and social content, turning operational reliability into a competitive advantage. Marketers can use this data to create authentic, results-driven narratives that differentiate their brand in a crowded market, positioning themselves as dependable and customer-centric.

ShipStation is a shipping and order management platform designed for e-commerce businesses to streamline their fulfillment workflows. According to their website, ShipStation offers features such as bulk label printing, carrier rate comparison, automated order routing, and shipment tracking. The platform integrates with over 100 marketplaces and shopping carts, making it a popular choice for businesses managing multiple sales channels. While ShipStation does not generate marketing content, it provides valuable operational data—such as shipping times, carrier performance, and return rates—that can inform content strategy. For example, a company could use ShipStation’s analytics to demonstrate that they use the most reliable carrier for their region, then create content like 'Why We Chose FedEx for Faster Deliveries.' This data-backed storytelling helps build credibility and trust with customers who prioritize delivery speed and reliability.