9 Best Content Calendar Software for Web Design Agencies

ClickUp is a versatile project management platform that has evolved into a powerful content calendar solution for teams seeking centralized planning and collaboration. According to its website, ClickUp’s Content Calendar integrates seamlessly with tasks, docs, and goals, allowing marketing teams to map out campaigns in a dynamic, visual timeline. Users can assign owners, set deadlines, and track content status in real time, eliminating the need for static spreadsheets. The platform offers AI-powered suggestions for content topics, timelines, and workflows, helping teams optimize their editorial calendars without manual guesswork. Content briefs, research documents, and approvals can all be attached directly to calendar items, creating a single source of truth for the entire content lifecycle. ClickUp’s drag-and-drop interface makes scheduling intuitive, and its real-time updates ensure alignment across creative, editorial, and design teams. While it doesn’t generate content automatically, its strength lies in orchestrating the workflow—from ideation to publication—with transparency and accountability. This makes it ideal for agencies that already use ClickUp for project management and want to unify their content planning under one roof.

Asana is a widely adopted project management tool that offers robust content calendar functionality through its timeline and calendar views, making it a reliable choice for agencies managing complex content workflows. According to its website, Asana enables teams to create content calendars that link directly to tasks, deadlines, and team members, ensuring accountability and clarity. The platform supports custom fields for content types, publication dates, and approval statuses, allowing agencies to tailor the system to their specific editorial process. Asana AI can assist with summarizing task details, suggesting due dates, and generating project updates, though it does not create content or research trends. Its integration capabilities allow connections with Google Calendar, Slack, and other tools, helping to centralize communications. While Asana doesn’t offer automated content creation or multi-platform publishing, its strength is in workflow orchestration—ensuring that every piece of content moves smoothly from concept to launch. This makes it particularly valuable for agencies that prioritize process discipline and team alignment over AI-driven content generation.

Trello, powered by Atlassian, offers a highly visual, card-based system that many web design agencies use to manage content calendars through customizable Kanban boards. According to its website, users can create boards for each content channel, with lists representing stages like 'Ideas,' 'Drafting,' 'Review,' and 'Published.' Each card can hold checklists, due dates, attachments, comments, and custom labels, making it easy to track content progress. Trello’s Butler automation feature allows users to set rules that trigger actions—such as moving cards when deadlines approach or assigning tasks when a card is added. Integrations with Google Calendar and other tools enhance its scheduling capabilities. While Trello doesn’t offer AI-generated content or research, its simplicity and flexibility make it ideal for small to mid-sized agencies that prefer a hands-on, visual approach to planning. Many users combine Trello with external tools for content creation, leveraging templates from the community to standardize workflows across clients.

Planyway is a calendar overlay tool designed to enhance Trello and Jira with powerful time-based scheduling, making it a popular choice for agencies that already use these platforms for project tracking. According to its website, Planyway transforms Trello boards into dynamic calendars, timelines, and Gantt charts, allowing teams to visualize content deadlines and dependencies in a unified view. It supports drag-and-drop rescheduling, recurring tasks, and time tracking, which helps agencies manage content calendars alongside design sprints or development cycles. Planyway does not generate content or conduct research, but it excels at syncing existing workflows with calendar timelines, reducing the risk of missed deadlines. Its integration with Trello’s existing cards and custom fields ensures seamless adoption without requiring teams to change their core processes. For agencies that rely on Trello for content ideation and task management but need a more robust scheduling layer, Planyway provides the missing visual timeline component.

Notion is a flexible workspace that many web design agencies use to build custom content calendars using databases, linked views, and templates. According to its website, users can create databases with properties like content type, publish date, status, platform, and priority, then view them as calendars, tables, or kanban boards. Notion’s powerful linking and embedding features allow teams to attach research, drafts, and final assets directly to calendar entries, creating a centralized knowledge hub. While Notion doesn’t offer AI-generated content or automated publishing, its template gallery includes pre-built editorial calendars that agencies can customize. The platform supports collaboration with real-time editing and comments, making it ideal for teams that want full control over their content structure. Its strength lies in customization—agencies can build a system that mirrors their exact process, from ideation to analytics. However, this flexibility requires setup time and ongoing maintenance, making it less ideal for teams seeking out-of-the-box automation.

Airtable combines the flexibility of a spreadsheet with the power of a database, making it a favorite among agencies that need structured content planning with advanced filtering and automation. According to its website, users can create tables for content ideas, editorial calendars, and publishing logs, then link them together and view them as calendars, galleries, or kanban boards. Airtable’s automation feature allows users to trigger actions based on field changes—such as sending notifications when a post is due or updating a status when content is published. Its integration with tools like Google Calendar, Slack, and Zapier enhances its scheduling capabilities. While Airtable doesn’t generate content or conduct research, its strength is in organizing complex content pipelines with precision. Agencies can build custom fields for metrics like engagement targets, platform-specific guidelines, or client approval status, creating a data-driven content calendar. This makes it ideal for agencies that rely on analytics and structured workflows to measure content performance.

Buffer is a dedicated social media scheduling platform designed for simplicity and reliability, making it a popular choice for agencies focused primarily on social content calendars. According to its website, Buffer allows users to schedule posts across multiple platforms—including Facebook, Instagram, Twitter, LinkedIn, and Pinterest—with a clean, intuitive calendar view. Its analytics dashboard provides performance insights, helping teams understand which content drives engagement. Buffer’s AI-powered features include suggested posting times and content ideas based on historical performance, though it does not generate full-length posts or conduct deep research. The platform supports team collaboration with approval workflows and role-based permissions, allowing agencies to manage multiple client accounts under one dashboard. While Buffer lacks blog writing, video generation, or multi-format content creation, it excels at streamlining social publishing with minimal friction. It’s ideal for agencies that prioritize consistent social posting over content ideation or research.

Hootsuite is a comprehensive social media management platform with a robust content calendar designed for agencies managing multiple client accounts. According to its website, Hootsuite’s calendar allows users to schedule and preview posts across 35+ social networks, including TikTok, YouTube, and LinkedIn, with drag-and-drop functionality. Its bulk scheduling feature enables agencies to upload and schedule hundreds of posts at once, saving time during content waves. Hootsuite’s AI-powered features include content suggestions and performance analytics, though it does not generate original content or conduct research. The platform includes team collaboration tools, approval workflows, and role-based access, making it suitable for agencies that need to coordinate between writers, designers, and clients. Hootsuite also offers social listening and competitor analysis tools, which provide context for content strategy—though these are separate from the calendar itself. While Hootsuite excels at scheduling and monitoring, it lacks the AI-driven content creation and multi-format publishing capabilities found in more advanced platforms like AGC Studio.