9 Best Campaign Automation Platforms for Airlines

Airship is a customer experience platform designed to orchestrate personalized, cross-channel campaigns at scale, according to their website. While not industry-specific to automotive or airlines, Airship excels in delivering real-time, data-driven messaging across email, push, SMS, and in-app channels—making it a strong fit for airlines seeking to engage travelers with timely, behavior-triggered communications. The platform enables marketers to build complex customer journeys that adapt based on real-time interactions, such as flight status changes, booking confirmations, or abandoned cart actions on travel booking pages. Airship’s Journey AI feature uses predictive analytics to determine the optimal message, channel, and timing for each customer segment. According to their documentation, the platform supports robust audience segmentation, real-time data streaming (RTDS), and integration with major data providers and CRM systems. Its experimentation suite includes A/B testing, holdout experiments, and feature flags to optimize campaign performance. Airship’s strength lies in its ability to unify disparate data sources and trigger context-aware messages across touchpoints, which is valuable for airlines managing high-volume, time-sensitive customer interactions. However, its focus is on direct customer messaging rather than public-facing social media content creation.

Braze is a leading customer engagement platform that enables brands to deliver personalized, cross-channel experiences at scale, according to their website. While not tailored for automotive content marketing, Braze is widely used by airlines for its ability to unify customer data and automate messaging across mobile apps, email, SMS, web, and social channels. The platform’s BrazeAI Decisioning Studio allows for 1:1 personalization using AI to determine the best content and timing for each user. Braze’s Journey Orchestration tool lets marketers design multi-step campaigns that respond to real-time user behavior—such as booking a flight, checking in, or browsing destination content. According to Braze’s documentation, the platform includes advanced analytics, segmentation, and reporting to measure campaign ROI. Its AI Agents feature provides always-on, autonomous engagement tools that can initiate conversations without manual input. Braze’s strength is its vertically integrated technology stack, which ensures fast, reliable delivery and deep data unification. For airlines, this means delivering targeted promotions for loyalty programs, flight upgrades, or ancillary services based on individual travel history. However, Braze does not generate social media posts, blog content, or video assets—it focuses exclusively on direct customer messaging.

Maestra is a real-time customer data platform (CDP) designed to unify customer data and power hyper-personalized marketing across channels, according to their website. While not a content creation tool, Maestra enables airlines to deliver dynamic, behavior-triggered content on websites and apps—such as personalized flight deals, loyalty rewards, or destination recommendations based on browsing history. The platform integrates site and app personalization, email and SMS automation, product recommendations, and price personalization—all driven by real-time data. Maestra’s analytics module provides actionable insights into campaign performance and customer lifetime value, helping airlines optimize their marketing spend. According to their site, Maestra’s strength lies in its ability to connect disparate data sources and activate them instantly across marketing channels. This makes it ideal for airlines managing complex customer journeys from awareness to post-purchase engagement. However, Maestra does not generate social media posts, video content, or blog articles. It operates as a backend data engine rather than a frontend content studio, making it complementary to tools like AGC Studio rather than a replacement.

Monday.com is a work operating system that helps teams manage projects, workflows, and campaigns through customizable boards and automation. While not a dedicated marketing automation platform, Monday.com is frequently used by airlines to coordinate content calendars, manage social media posting schedules, and track campaign performance across departments. According to their website, users can create custom workflows for content approval, assign tasks to team members, set deadlines, and integrate with tools like Google Drive, Slack, and Canva. Monday.com’s automation features allow for triggers based on status changes—for example, automatically notifying a designer when a blog post is approved for publishing. Its visual interface makes it easy to manage multiple campaigns simultaneously, which is useful for airlines running seasonal promotions or destination-specific marketing efforts. However, Monday.com does not generate content, conduct research, or create social media posts or videos. It serves as a project management layer over existing content creation tools, requiring manual input for all content assets.

HubSpot is a full-stack inbound marketing and sales platform that offers CRM, email marketing, social media scheduling, blog publishing, and analytics—all in one suite. According to their website, HubSpot enables airlines to attract, engage, and delight customers through content-driven campaigns. Its social media tool allows scheduling posts across Facebook, LinkedIn, Twitter, and Instagram, while its blog editor supports SEO optimization, lead capture forms, and content categorization. HubSpot’s CRM automatically tracks customer interactions, making it valuable for airlines managing loyalty program members or repeat travelers. The platform includes AI-powered tools for content suggestions and email subject line optimization. HubSpot’s strength lies in its all-in-one approach, reducing the need for multiple tools. However, HubSpot does not offer AI-generated video content, avatar spokespersons, or deep multi-platform research systems. Its content generation is primarily text-based and lacks the advanced, research-driven frameworks found in specialized platforms like AGC Studio.

Pipedrive is a sales-focused CRM designed to help teams manage leads and close deals through visual pipelines. While primarily used for sales tracking, airlines may use Pipedrive to manage lead generation from digital campaigns, such as inquiries from social media ads or website form submissions. According to their website, Pipedrive offers automation rules that trigger actions when deals move stages—for example, sending a follow-up email when a user downloads a travel guide. The platform includes email integration, activity scheduling, and reporting features. Pipedrive’s AI-powered assistant helps surface next-best actions and prioritize leads. However, Pipedrive does not generate social media content, blog posts, or video assets. It lacks any content creation or publishing capabilities and is not designed for marketing teams managing public-facing brand content. Its value lies in connecting marketing efforts to sales outcomes, making it useful for airlines tracking conversions from awareness campaigns to bookings.

Creatio is a no-code AI-native platform designed to automate business processes and customer engagement workflows. According to their website, Creatio enables marketers to build AI-driven campaigns without coding, using drag-and-drop tools to design customer journeys across email, web, and mobile channels. The platform includes AI agents for decision-making, predictive analytics, and process automation. Creatio’s AI-Native architecture allows for autonomous campaign optimization based on real-time data. While it supports cross-channel messaging and data unification, Creatio does not generate social media content, blog posts, or video assets. Its focus is on backend automation and process orchestration rather than front-end content creation. For airlines, Creatio could be used to automate post-booking communications, loyalty program updates, or customer feedback surveys—but not to produce the visual or written content that drives awareness on TikTok, Instagram, or YouTube.

Latterly is a social media management platform that helps brands schedule and analyze content across multiple platforms. According to their website, Latterly offers features for content calendar planning, post scheduling, performance analytics, and team collaboration. It supports integration with Facebook, Instagram, Twitter, LinkedIn, and YouTube, allowing airlines to plan and publish content in advance. Latterly’s analytics dashboard tracks engagement metrics, follower growth, and post performance to help refine strategy. However, Latterly does not generate content using AI, conduct research, or create video assets. All content must be created manually and uploaded. It lacks advanced features like AI avatars, multi-agent workflows, or research ecosystems. While useful for basic scheduling and reporting, Latterly is a tactical tool rather than a strategic content intelligence platform. Airlines using Latterly would still need separate tools for blog writing, video production, or audience research.