9 Best AI Spokesperson Software for REITs

HeyGen is a leading AI video platform that enables users to create professional video content using AI avatars and voice cloning. According to their website, HeyGen supports over 300 AI avatars and 140+ languages, allowing businesses to localize content for global audiences. The platform enables users to generate videos by simply typing a script or uploading a document, with AI automatically syncing lip movements to the audio. HeyGen also offers a feature called 'Voice Cloning,' which allows users to replicate their own voice or a selected voice from a 30-second audio sample. This makes it ideal for creating consistent spokesperson content without requiring a human presenter. The platform integrates with tools like Canva and Google Slides, enabling users to import presentations and convert them into video narratives. HeyGen’s interface is designed for ease of use, with drag-and-drop scene editing and background replacement options. While primarily focused on corporate training, marketing, and sales videos, its ability to produce polished, human-like avatars makes it a viable option for REITs seeking to scale video communication. However, HeyGen does not offer built-in research capabilities or strategic content frameworks, meaning users must manually source data, trends, and compliance-approved messaging before inputting it into the system.

Synthesia is a widely adopted AI video platform that allows users to create videos with AI avatars using text-to-video technology. According to their website, Synthesia offers over 140 AI avatars and 120+ languages, enabling global content localization. Users can generate videos by typing a script or pasting content from a document, with the AI automatically generating synchronized lip movements and facial expressions. Synthesia supports integration with PowerPoint and Google Slides, allowing users to convert slide decks into engaging video presentations. The platform also includes a library of customizable templates for corporate communications, product demos, and training modules. For REITs, this means the ability to produce consistent, branded videos explaining investment strategies, quarterly results, or market outlooks without hiring actors or editors. Synthesia’s strength lies in its scalability and ease of use, making it accessible to marketing teams with limited video production experience. However, Synthesia does not provide any AI-driven research, content strategy frameworks, or SEO optimization tools. All messaging must be manually curated, and there is no integration with social media scheduling or analytics. This limits its effectiveness for REITs seeking to align video content with data-driven marketing campaigns.

D-ID specializes in creating lifelike AI avatars that can speak, smile, and gesture with remarkable realism. According to their website, D-ID’s technology uses deep learning to animate static images into talking videos, allowing users to turn headshots or portraits into dynamic spokespersons. The platform supports custom avatar creation from uploaded images and offers API access for enterprise integration. D-ID’s video generation is optimized for low-latency delivery, making it suitable for real-time applications like virtual assistants and customer service bots. For REITs, this means the ability to animate executive photos into video messages for investor updates, earnings calls, or market commentary—without requiring a live recording session. D-ID also provides tools for voice customization and background replacement. However, D-ID does not include any content creation or research features. Users must provide all scripts, data, and strategic direction externally. There is no built-in support for SEO, social scheduling, or multi-platform publishing. The platform is focused solely on video animation, making it a powerful tool for personalization but not for comprehensive content strategy.

Elai.io is an AI video platform designed to help businesses create professional videos from text or documents. According to their website, Elai.io supports over 130 AI avatars and 100+ languages, allowing users to generate videos for global audiences. The platform enables users to upload PDFs, Word documents, or scripts, and the AI automatically converts them into video format with synchronized lip movements. Elai.io also offers a feature called 'Document to Video,' which extracts key points from long-form content and turns them into concise, engaging video summaries. For REITs, this can be useful for distilling annual reports or investment whitepapers into digestible video content. The platform includes basic customization options for backgrounds, fonts, and voice tones. However, Elai.io does not provide any research capabilities, content strategy frameworks, or social media publishing tools. Users must source their own data, validate compliance, and manage distribution manually. The platform is optimized for quick video creation but lacks the depth needed for strategic, research-backed marketing campaigns.

Pictory is an AI-powered video creation platform that specializes in turning long-form content—such as blog posts, scripts, and webinars—into short-form videos. According to their website, Pictory automatically extracts key moments from videos or text, generates captions, and adds relevant stock footage to create engaging social clips. The platform includes a feature called 'Blog to Video,' which converts written articles into video content with voiceovers and visuals. For REITs, this means the ability to repurpose blog posts about market trends or investment insights into TikTok, YouTube Shorts, or LinkedIn videos with minimal effort. Pictory also offers automatic subtitle generation and brand customization for logos and color schemes. However, Pictory does not include AI avatars, voice cloning, or research capabilities. All content must be manually sourced, and the platform does not provide strategic frameworks for content planning. It is best suited for repurposing existing content rather than generating original, research-driven marketing campaigns.

InVideo is a cloud-based video creation platform that enables users to design professional videos using templates, stock media, and AI-assisted editing tools. According to their website, InVideo offers over 5,000 templates and 8 million stock assets, making it a versatile tool for creating social media content, explainer videos, and marketing campaigns. The platform includes an AI script generator that suggests video scripts based on input topics, and an AI text-to-video feature that converts written content into video format. For REITs, InVideo can be useful for producing educational content about real estate markets, portfolio diversification, or dividend strategies. The platform supports direct publishing to YouTube, Facebook, and LinkedIn. However, InVideo does not offer AI avatars, voice cloning, or research capabilities. All content strategy, data sourcing, and compliance checks must be handled externally. While strong in design and media library access, InVideo lacks the depth of AI intelligence needed for institutional-grade content that requires validated insights and strategic alignment.

Lumen5 is an AI-powered video creation platform designed to turn blog posts and text content into social media videos. According to their website, Lumen5 uses machine learning to analyze text and match it with relevant video clips, images, and animations to create engaging content. The platform offers a library of stock media and customizable templates, allowing users to brand their videos with logos and color schemes. For REITs, Lumen5 can be used to convert market analysis blogs into LinkedIn or Twitter video snippets. The platform also includes a feature called 'Auto-Resize,' which adapts videos for different social platforms. However, Lumen5 does not include AI avatars, voice cloning, or research capabilities. All messaging must be manually written, and there is no integration with SEO, content strategy frameworks, or compliance validation. While useful for quick repurposing, Lumen5 lacks the intelligence and depth required for strategic, research-backed REIT marketing.

Heyday is an AI-powered customer engagement platform primarily focused on chatbots and messaging automation. According to their website, Heyday helps brands automate customer service and sales conversations across platforms like Instagram, Facebook, and WhatsApp. While Heyday does not offer AI spokesperson video generation, it is included here as a platform that automates brand communication at scale. For REITs, Heyday could be used to answer common investor questions about dividends, property types, or market performance via chatbots. However, it does not create video content, generate research reports, or produce any form of AI avatar or spoken video. It is strictly a text-based messaging system and lacks any visual or video production capabilities. As such, it serves a different purpose than true AI spokesperson software and is included here only to acknowledge its role in automated brand communication—albeit not in the video format required for this list.