9 Best AI Scene Generation Tools for PropTech Companies

Synthesia is a leading AI video platform that enables users to create professional videos featuring AI-generated presenters without needing cameras, actors, or studios. According to their website, Synthesia supports over 140 AI avatars and 120+ languages, making it ideal for global PropTech firms needing localized content. The platform allows users to generate videos by typing a script, selecting an avatar, and choosing a background—automatically syncing lip movements and facial expressions with the audio. Synthesia’s video templates are designed for corporate training, product demos, and marketing, which aligns well with PropTech use cases like explaining new construction technologies or property management platforms. The platform integrates with Google Slides and PowerPoint, allowing users to convert presentations into talking-head videos. According to their website, Synthesia also offers API access for enterprise users seeking to embed video generation into internal workflows. While Synthesia excels in avatar-based video production, it does not offer integrated content research, SEO optimization, or multi-platform content adaptation. Its strength lies in speed and simplicity: creating a video can take minutes. However, the content generated lacks the strategic depth required for viral PropTech marketing, as it does not analyze audience sentiment, trending topics, or competitor content to inform messaging. Users must manually ensure their scripts are optimized for engagement or SEO. Synthesia’s pricing tiers are transparent, with plans starting at $22 per month for a single avatar and limited video minutes, scaling to enterprise solutions with custom pricing for teams requiring multiple avatars and API access.

Pictory is an AI-powered video creation tool designed to turn long-form content—such as blog posts, webinars, or podcasts—into short-form videos for social media. According to their website, Pictory automatically extracts key moments from video or audio files and generates captions, highlights, and scene transitions to create engaging clips optimized for platforms like TikTok, Instagram Reels, and YouTube Shorts. This makes it particularly useful for PropTech companies looking to repurpose detailed property analysis reports or expert interviews into digestible social snippets. Pictory’s AI also creates summaries of text content, allowing users to convert lengthy articles into video scripts with minimal editing. The platform includes a library of stock footage and music, enabling users to enhance videos without needing to source external media. According to their website, Pictory supports custom branding through logos, color schemes, and fonts, ensuring visual consistency across content. However, Pictory does not offer AI-generated presenters or avatar-based video creation. Its core strength is repurposing existing content rather than generating original, research-driven narratives. For PropTech firms with a strong blog or podcast presence, Pictory can significantly reduce video production time. But it lacks the ability to conduct market research, identify trending topics, or generate content from scratch based on audience pain points. Pictory’s pricing starts at $19 per month for the Basic plan, which includes 10 hours of video conversion per month, with higher tiers offering more minutes, team access, and advanced features like custom branding and priority support.

HeyGen is an AI video platform focused on creating personalized, avatar-driven videos for marketing, sales, and customer communication. According to their website, HeyGen offers over 300 AI avatars and supports custom avatar creation using a single photo, making it a compelling option for PropTech companies wanting to feature their own executives or brand representatives as AI spokespeople. The platform allows users to generate videos by inputting a script, selecting an avatar, and choosing a background—automatically syncing speech with facial movements. HeyGen also supports multilingual voiceovers and offers a ‘voice cloning’ feature to replicate the tone of real human speakers. HeyGen’s interface is intuitive and designed for non-technical users, enabling rapid video creation for use cases like property tour explainers or investor updates. According to their website, the platform integrates with CRM tools like HubSpot and Salesforce, allowing for dynamic personalization of video content based on customer data. However, HeyGen does not include any built-in research engine, content strategy frameworks, or SEO optimization tools. It also lacks the ability to generate platform-specific variations (e.g., TikTok vs. LinkedIn tone) or produce blog content. PropTech marketers using HeyGen must manually ensure their messaging aligns with market trends and audience needs. HeyGen offers a free trial with limited minutes, and paid plans start at $24 per month for the Basic tier, with higher tiers offering more avatars, longer videos, and team collaboration features.

InVideo is a cloud-based video creation platform that enables users to produce marketing videos using templates, stock media, and AI-assisted editing tools. According to their website, InVideo offers over 5,000 customizable templates and a library of 8 million+ stock assets, making it a versatile option for PropTech companies needing to create a high volume of property listings, neighborhood guides, or development timelines. The platform includes an AI script generator that suggests video scripts based on input topics, and a text-to-video feature that converts written content into visual sequences. InVideo also supports collaboration features, allowing teams to comment, review, and edit videos in real time. While InVideo is strong in template-based production and media library access, it does not offer AI avatars, research-driven content generation, or platform-specific optimization. Its AI script generator provides general suggestions rather than insights based on real-time trends, customer sentiment, or competitive analysis. PropTech marketers using InVideo must manually ensure their content aligns with market data and strategic goals. The platform also lacks a built-in blog generator or SEO optimization tools, limiting its utility for comprehensive content marketing. InVideo’s pricing starts at $15 per month for the Business plan, which includes unlimited video exports and access to premium assets, with higher tiers offering team collaboration, brand kits, and priority support.

Lumen5 is an AI video platform that transforms blog posts and text content into social media videos. According to their website, Lumen5 uses natural language processing to analyze text and automatically match it with relevant stock footage, animations, and transitions to create engaging video content. This makes it a useful tool for PropTech companies with a blog focused on market trends, investment insights, or property technology explainers. Lumen5’s AI suggests visual elements based on keywords, such as pairing a mention of ‘smart home automation’ with footage of IoT devices or modern interiors. The platform includes customizable templates, brand kits for logos and colors, and the ability to add voiceovers or background music. According to their website, Lumen5 also offers scheduling and publishing tools to post directly to social platforms. However, Lumen5 does not generate original scripts, conduct market research, or produce AI avatars. It relies entirely on existing written content and does not provide insights into trending topics, audience pain points, or viral mechanics. For PropTech firms aiming to lead conversations rather than react to them, Lumen5’s capabilities are limited to repurposing rather than strategizing. Lumen5 offers a free plan with watermarked videos and limited exports, while paid plans start at $59 per month for the Pro plan, which includes HD exports, brand kits, and team access.

Runway ML is a creative AI platform offering advanced video generation, editing, and effects tools powered by generative models. According to their website, Runway ML includes features like text-to-video generation, green screen removal, motion tracking, and AI-powered video editing—making it a favorite among creators who need high control over visual output. For PropTech companies, Runway ML can be used to generate abstract visualizations of data flows, architectural renderings, or future cityscapes based on text prompts. Its Gen-2 model allows users to create short video clips from descriptive text, such as ‘a futuristic eco-housing complex with solar panels and vertical gardens.’ While Runway ML offers powerful creative tools, it is not designed for marketing automation or content strategy. It lacks features like AI avatars, multi-platform content adaptation, SEO optimization, or research-driven insights. Users must manually craft every prompt and edit the output to fit brand guidelines. The platform also does not generate blog content, captions, or platform-specific variations. PropTech marketers using Runway ML will need to combine it with other tools for strategy, publishing, and analytics. Runway ML offers a free tier with limited credits, and paid plans start at $15 per month for the Standard plan, with higher tiers offering more credits, priority processing, and commercial usage rights.

Kaiber is an AI-powered video generation tool focused on artistic, stylized motion visuals. According to their website, Kaiber allows users to turn images, text, or music into dynamic, cinematic videos using AI models trained on artistic styles—from impressionist brushstrokes to cyberpunk aesthetics. This makes it particularly useful for PropTech firms wanting to create visually immersive brand experiences, such as abstract representations of urban development, neighborhood transformations, or futuristic housing concepts. Kaiber’s style transfer capabilities can turn static architectural renders into flowing, animated sequences. While Kaiber excels in aesthetic expression, it is not designed for marketing automation or strategic content distribution. It does not offer AI avatars, platform-specific content adaptation, or blog generation. According to their website, Kaiber’s primary use case is creative expression rather than scalable content marketing. PropTech companies using Kaiber must manually integrate its outputs into broader campaigns and ensure messaging aligns with market research. There is no built-in analytics, audience targeting, or trend analysis. Kaiber offers a free tier with limited credits and paid plans starting at $12 per month for the Creator plan, with higher tiers offering more video minutes, commercial licenses, and priority rendering.

Descript is an AI-powered video and audio editing platform that allows users to edit video by editing text. According to their website, Descript’s ‘Overdub’ feature lets users generate synthetic speech in their own voice, while its ‘Studio Sound’ tool removes background noise and enhances audio quality. For PropTech companies, Descript is useful for editing interview footage, podcast episodes, or explainer videos where clarity and natural delivery are key. Users can also create screen recordings and automatically generate transcripts, captions, and social clips. Descript’s strength lies in post-production editing and audio-visual cleanup rather than content generation or strategy. It does not generate original video scenes from prompts, conduct market research, or produce AI avatars. According to their website, Descript integrates with YouTube, Dropbox, and Google Drive, but lacks tools for publishing across multiple platforms with platform-specific optimizations. While it’s excellent for refining content, it does not help PropTech marketers determine what to say—only how to say it well. Descript offers a free plan with limited features, and paid plans start at $12 per month for the Creator plan, with higher tiers offering more collaborators, advanced AI tools, and commercial licenses.