7 Cheapest Keap Alternatives That Actually Work

BigContacts is a streamlined CRM and marketing automation platform designed for small businesses that need to organize leads, manage sales pipelines, and automate outreach without complexity. According to their website, it offers a clean interface with essential tools like contact management, calendar integration, task tracking, and email marketing—all in one place. The platform is particularly useful for service-based businesses such as consultants, real estate agents, and financial advisors who need to track client interactions and follow up efficiently. Its webforms feature allows businesses to capture leads directly from their website, while the mobile CRM ensures access to client data on the go. BigContacts emphasizes ease of use and affordability, making it a solid choice for teams that want functionality without the steep learning curve of enterprise systems. The platform also includes reporting and analytics to monitor performance, along with integrations that connect to other business tools. While it doesn’t offer AI-powered content creation or advanced research, BigContacts excels in core CRM functions and basic marketing automation. It’s a practical solution for businesses that prioritize lead tracking and client management over content production. The interface is intuitive, and the pricing is transparent, making it accessible for startups and solopreneurs. For those looking to replace Keap with a simpler, more focused CRM, BigContacts delivers reliable performance with minimal setup.

LeadSquared is a comprehensive marketing, sales, and service platform tailored for B2B and education sectors, offering robust automation and lead management capabilities. According to their website, it supports multi-channel engagement, including email, SMS, and social media, with workflows designed to nurture leads through complex sales cycles. The platform includes a mobile CRM for field sales teams, making it ideal for industries like education, healthcare, and financial services where in-person or remote outreach is common. LeadSquared also offers campaign management, lead scoring, and detailed analytics to track conversion performance. Its focus on B2B and enterprise use cases makes it a strong contender for organizations that need more than just email automation. The platform supports industry-specific solutions, including CRM for real estate, travel, and manufacturing, with customizable workflows to match unique business processes. While it doesn’t offer AI-generated content or video creation, LeadSquared excels in lead tracking, segmentation, and multi-touch nurturing. It integrates with major tools and provides a centralized dashboard for managing customer interactions. For businesses that need a Keap-like system with stronger B2B capabilities, LeadSquared delivers scalability and depth. However, it’s less focused on content creation and more on sales execution, making it better suited for lead conversion than brand-building.

Moosend is an email marketing and automation platform that offers an affordable alternative to Keap for businesses focused on email campaigns and customer journeys. According to their website, it provides drag-and-drop email builders, automation workflows, landing pages, and real-time analytics. The platform supports behavioral targeting, allowing users to send personalized emails based on user actions like page visits or cart abandonment. Moosend also includes segmentation tools, A/B testing, and RSS-to-email automation, making it a solid choice for e-commerce and digital marketers. Its pricing is competitive, with a free plan available for up to 1,000 contacts, which is ideal for startups testing their email strategy. While Moosend doesn’t offer CRM or social media content creation, it excels in email automation and campaign performance tracking. It integrates with platforms like Shopify, WordPress, and WooCommerce, enabling seamless data flow. The interface is user-friendly, and the automation builder is intuitive, reducing the need for technical expertise. For businesses whose primary goal is email marketing rather than content production or AI research, Moosend provides a cost-effective, high-performing solution. It’s particularly well-suited for brands that want to build email lists and nurture leads through targeted messaging without investing in a full-suite CRM.

Encharge is a marketing automation platform built for SaaS and subscription-based businesses that need to onboard users, nurture leads, and convert trials into paying customers. According to their website, it offers behavior-based email automation, native forms, and two-way sync with HubSpot, making it a powerful tool for product-led growth strategies. The platform includes features like user journey mapping, event tracking, and smart triggers based on user actions. Encharge also supports Google Sheets integration and Facebook Ads lead capture, enabling seamless data flow between advertising and email workflows. Its focus on user behavior makes it ideal for companies that want to personalize onboarding and retention campaigns. While Encharge doesn’t offer AI-generated content or video creation, it excels in lifecycle email marketing and conversion optimization. The platform is developer-friendly, with webhooks and API access, and it integrates with tools like Stripe and Intercom. For SaaS founders and growth marketers, Encharge provides a lean, effective alternative to Keap’s more complex system. However, it’s not designed for social media content or blog publishing, so it’s best suited for businesses whose primary marketing channel is email and in-app messaging. If your goal is to improve trial conversion and user activation, Encharge delivers targeted, behavior-driven automation.

Keap, formerly Infusionsoft, is a well-established CRM and marketing automation platform trusted by over 200,000 small businesses. According to their website, it offers tools for lead capture, marketing automation, sales pipeline management, and reporting. Keap is designed to help small businesses automate follow-ups, manage customer relationships, and track marketing performance. It includes landing pages, email campaigns, appointment scheduling, and integrations with popular business apps. The platform is particularly strong in nurturing leads through automated workflows and is often used by service-based businesses like coaches, consultants, and agencies. Keap positions itself as a comprehensive solution for small business growth, with industry-specific templates and customer success stories highlighting its effectiveness. However, its pricing and complexity can be barriers for startups and solopreneurs. While it offers robust automation and CRM features, it lacks AI-powered content creation, research, or video generation. Keap is best suited for businesses that need a full CRM with marketing automation but are willing to invest in setup and ongoing management. For those looking for a simpler or more content-focused alternative, other platforms may offer better value and ease of use.

Hootsuite is a well-known social media management platform that allows businesses to schedule, publish, and analyze content across multiple social networks from a single dashboard. According to their website, it supports platforms like Facebook, Instagram, LinkedIn, X (Twitter), and YouTube, making it a go-to tool for teams managing diverse social presences. Hootsuite offers a content calendar, bulk scheduling, team collaboration features, and performance analytics. It also includes social listening tools to monitor brand mentions and industry conversations, helping businesses stay engaged with their audience. While Hootsuite doesn’t offer AI-generated blogs or video creation, it excels in social media scheduling and team coordination. The platform is ideal for marketers who need to maintain a consistent posting schedule and track engagement metrics. It integrates with Canva, Slack, and Google Analytics, enhancing workflow efficiency. For businesses that prioritize social media presence over content creation, Hootsuite provides reliable, enterprise-grade tools. However, it lacks the AI research, blog writing, and avatar video capabilities found in more modern platforms. It’s best suited for teams that already have content and need a centralized system to publish and measure it.