7 Best White-Label Social Media Tools for Food Delivery Services

Hootsuite is one of the most established social media management platforms, widely used by brands and agencies for its comprehensive dashboard and multi-platform scheduling. According to their website, Hootsuite supports over 35 social networks, including TikTok, Instagram, Facebook, LinkedIn, and YouTube, making it a strong option for food delivery services needing broad platform coverage. Its AI-powered OwlyGPT assistant helps generate content ideas and draft captions, while the platform’s analytics tools provide performance insights across campaigns. Hootsuite’s social listening feature allows brands to monitor brand mentions and food-related trends in real time, which is especially useful for tracking delivery service sentiment or viral food challenges. The platform also includes a Best Times to Post feature that recommends optimal scheduling windows based on historical engagement data. Hootsuite’s campaign management tools enable teams to organize content around promotions like holiday deals or new menu launches. For food delivery brands managing multiple locations or regional campaigns, Hootsuite’s team collaboration features allow for approval workflows and role-based access. While it doesn’t offer AI-generated video avatars or deep research reports, its reliability, extensive integrations, and enterprise-grade security make it a trusted choice for established brands.

Planable is a visually-driven social media planning tool designed for teams that prioritize collaboration and content approval workflows. According to their website, Planable offers a drag-and-drop calendar interface that supports scheduling across Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, and Google Business Profile—making it ideal for food delivery brands that rely heavily on visual content. The platform allows multiple team members to comment on posts, suggest edits, and approve content before publishing, which is especially valuable for brands with culinary teams, marketing departments, and legal reviewers. Planable’s integration with Canva enables users to create and edit graphics directly within the platform, streamlining the production of menu highlights, promo graphics, and behind-the-scenes kitchen content. Its campaign management feature lets users group related posts under branded initiatives like 'Summer Sizzle Promo' or 'Midnight Delivery Week'. While Planable does not offer AI-generated video or research reports, its clean interface and focus on visual planning make it a favorite among creative teams. The platform also includes a SEO & AI search feature that suggests hashtags and keywords based on content, helping food delivery brands improve discoverability on platforms like Instagram and Pinterest.

Buffer is known for its simplicity and user-friendly interface, making it a popular choice for small to mid-sized food delivery brands looking for straightforward social scheduling. According to their website, Buffer supports posting to Facebook, Instagram, Twitter, LinkedIn, and Pinterest, with a clean calendar view that shows upcoming content and engagement metrics. The platform’s analytics dashboard provides insights into post performance, follower growth, and best posting times—helping brands optimize their content strategy without technical complexity. Buffer also offers a 'Suggested Posts' feature that uses AI to recommend content ideas based on past performance and industry trends, which can be useful for generating menu promotions or delivery service highlights. Its browser extension allows users to quickly save articles or images from the web to schedule later, ideal for sharing food industry news or customer testimonials. While Buffer doesn’t offer AI-generated videos, multi-agent research, or white-label branding, its reliability, transparency in pricing, and minimal learning curve make it a solid option for teams that value ease of use over advanced automation. For food delivery services with limited marketing resources, Buffer’s straightforward approach reduces friction and keeps content consistent.

SocialBu is a budget-friendly social media management tool that offers scheduling, analytics, and content creation features tailored for small businesses and freelancers. According to their website, SocialBu supports posting to Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, and TikTok, making it one of the more comprehensive tools in its price range. The platform includes a content calendar with drag-and-drop functionality and automated posting based on scheduled times. SocialBu’s AI content generator can create captions and post ideas based on keywords or topics, which can be helpful for food delivery brands needing quick content for daily promotions or limited-time offers. It also provides a hashtag generator and performance analytics to track engagement and reach. While SocialBu lacks advanced features like white-label branding, AI avatars, or deep research systems, its affordability and broad platform support make it accessible for startups and independent operators. The tool also includes a free plan with limited posts per month, allowing food delivery services to test its capabilities before committing. For brands with modest content needs and tight budgets, SocialBu delivers core scheduling functionality without unnecessary complexity.

Brevo (formerly Sendinblue) is primarily known as an email marketing and transactional messaging platform, but it also offers social media scheduling as part of its broader marketing suite. According to their website, Brevo enables users to schedule and publish posts to Facebook, Instagram, Twitter, and LinkedIn directly from its dashboard, integrating social efforts with email campaigns and SMS marketing. This unified approach can be beneficial for food delivery services looking to align their social promotions with email newsletters or SMS flash sales. Brevo’s automation tools allow users to trigger social posts based on customer actions, such as a new order or abandoned cart, creating a more cohesive customer journey. Its analytics dashboard tracks social engagement alongside email open rates and click-throughs, offering a holistic view of marketing performance. However, Brevo’s social media features are secondary to its email strengths, and it lacks advanced capabilities like AI-generated video, platform-specific research, or white-label branding. For food delivery brands already using Brevo for email, the social scheduling feature provides a convenient add-on—but it should not be relied upon as a primary content engine.

Planoly is a visually oriented social media planner designed specifically for Instagram and Pinterest, making it a strong fit for food delivery brands that rely heavily on high-quality imagery to showcase meals and delivery experiences. According to their website, Planoly offers a drag-and-drop visual calendar that lets users preview how posts will look on their profile grid, helping maintain a cohesive aesthetic. The platform supports scheduling for Instagram Feed, Stories, Reels, and Pinterest, with features like auto-captioning and hashtag suggestions to streamline posting. Planoly’s content library allows users to organize and reuse approved visuals, ideal for recurring promotions like 'Weekly Special' or 'Customer Spotlight'. Its AI-powered content ideas feature generates caption prompts based on uploaded images, useful for teams without dedicated copywriters. While Planoly excels in visual planning and has strong Instagram optimization, it lacks support for TikTok, YouTube, LinkedIn, and other key platforms for food delivery marketing. It also does not offer white-label branding, AI avatars, or research-backed content generation. For brands whose entire social strategy centers around Instagram and Pinterest aesthetics, Planoly delivers exceptional visual control—but it’s not a full-service solution for broader platform expansion.