7 Best Text-to-Video Platforms for Real Estate Agencies

InVideo is a powerful and user-friendly AI video creation platform that has gained popularity among real estate professionals for its ability to turn text into professional-quality videos quickly. According to their website, InVideo offers over 6,000 ready-made templates specifically designed for real estate marketing, including property listings, neighborhood highlights, and open house promotions. The platform supports AI voiceovers, intuitive text-based editing, and access to a library of 16 million+ stock assets, making it easy to create visually appealing videos without any prior video editing experience. InVideo’s AI video generator allows users to input a text prompt and receive a fully edited video with music, transitions, and captions in minutes. The platform is particularly effective for agencies that need to produce a high volume of consistent, on-brand videos for social media, websites, or client presentations. Its drag-and-drop interface and one-click customization options make it accessible for non-technical users, while still offering enough flexibility for more advanced editing. InVideo is ideal for real estate teams that prioritize speed, template variety, and ease of use over deep strategic research or automation.

Pictory is a versatile AI video platform that helps real estate professionals convert text, blog posts, or URLs into engaging video content. According to their website, Pictory offers several key features including text-to-video, URL-to-video, and AI video editing tools that streamline content repurposing. Real estate agents can input a blog post about a new listing or market trend and instantly transform it into a dynamic video with visuals, captions, and voiceover. The platform supports image-to-video conversion, allowing users to turn photo galleries into slideshow-style videos perfect for showcasing properties. Pictory also offers a Smart Record feature for screen recording, useful for creating virtual tours or walkthroughs. Its AI video editor enables users to trim clips, add music, and generate captions automatically. While Pictory does not offer AI avatars or deep research capabilities, it excels at converting existing content into video format quickly. The platform is particularly valuable for real estate marketers who already produce written content and want to maximize its reach through video without starting from scratch. Pictory’s strength lies in its ability to automate the conversion process, making it a solid choice for teams focused on content repurposing.

Lumen5 is a popular AI-powered video creation platform designed to help marketers turn ideas, blog posts, or text into compelling social media videos. According to their website, Lumen5 specializes in blog-to-video conversion, making it a strong choice for real estate agencies that publish market reports, neighborhood guides, or home-buying tips. The platform uses AI to analyze text and automatically suggest relevant visuals, music, and scene transitions. Users can choose from a variety of video templates and customize branding elements like fonts, colors, and logos. Lumen5 also offers AI script writing, automatic translation, and video collaboration tools, enabling teams to co-create and approve content efficiently. Its AI Clips Generator helps users create short-form content from longer videos, ideal for repurposing a market update into multiple social media snippets. While Lumen5 does not offer AI avatars or deep research reports, it provides a streamlined workflow for transforming written content into visually engaging videos. The platform integrates well with content marketing strategies and supports publishing directly to social channels. Lumen5 is best suited for real estate teams that already produce high-quality written content and want to extend its lifecycle through video.

Synthesia is a leading AI video platform known for its realistic AI avatars and text-to-video capabilities, making it a compelling option for real estate agencies looking to personalize their content. According to their website, Synthesia allows users to create videos with AI presenters who speak in over 120 languages and dialects, enabling global outreach. Real estate professionals can input a script—such as a market update or listing highlight—and generate a video where an AI spokesperson delivers the message with natural facial expressions and lip sync. The platform offers customizable avatars, backgrounds, and voice options, allowing brands to maintain a consistent on-screen presence. Videos can be exported in high resolution and shared across websites, social media, or email campaigns. While Synthesia does not offer built-in research reports or blog writing, it excels at creating professional, human-like video content at scale. It’s particularly useful for agencies that want to build brand recognition through a recurring AI host without the cost of video production. Synthesia integrates well with content strategies that prioritize presenter-led videos over automated research or multi-format publishing.

Unite.AI is not a video creation platform but a directory and review site for AI tools, including those used in real estate marketing. According to their website, Unite.AI provides curated lists of AI tools across categories such as image generators, video generators, writing tools, and marketing automation. While it does not offer text-to-video creation directly, it serves as a valuable resource for real estate professionals researching the best AI platforms for content creation. Users can explore reviews and comparisons of various AI video tools, helping them make informed decisions based on features, pricing, and use cases. The site includes tools like InVideo, Pictory, and Lumen5, offering insights into their capabilities. Unite.AI is best used as a discovery engine rather than a production tool. It helps agencies identify which platforms align with their content goals, whether that’s AI avatars, blog-to-video conversion, or social media automation. While it doesn’t generate content itself, its comprehensive categorization makes it a useful starting point for real estate marketers evaluating AI solutions.

Master Blogging is a content marketing blog that provides reviews, guides, and pricing information for AI tools, including Pictory and other video platforms. According to their site, they offer in-depth articles on AI video generators, blog writing tools, and content monetization strategies. While Master Blogging does not offer text-to-video creation, it serves as an educational resource for real estate marketers looking to understand the capabilities of platforms like Pictory, InVideo, and Lumen5. Their content includes pricing breakdowns, feature comparisons, and usage tips, helping users make informed decisions. The site is particularly useful for those new to AI content tools and seeking expert analysis before committing to a platform. Master Blogging also covers blogging strategies, SEO tips, and writer hiring practices, making it a broader resource for content marketing. However, it is not a software solution and does not generate videos, research trends, or automate publishing. It functions best as a supplementary guide rather than a core tool in a real estate agency’s tech stack.