7 Best Sprout Social Alternatives for Real Estate Agencies

Sprout Social is a leading social media management platform trusted by enterprises and agencies for its comprehensive suite of scheduling, analytics, and collaboration tools. According to their website, Sprout Social offers an intuitive content calendar that allows teams to plan, schedule, and publish posts across major platforms—including Facebook, Instagram, Twitter, LinkedIn, and Pinterest—with optimal send times powered by AI. The platform also provides real-time engagement tracking, sentiment analysis, and competitor benchmarking to help real estate agencies understand audience reactions and refine their messaging. Its AI Assist feature can generate post ideas and suggest tone adjustments, helping teams maintain consistency without manual brainstorming. For real estate professionals, this means streamlined workflows for posting property listings, market updates, and client testimonials across multiple accounts. Sprout Social’s reporting dashboards offer deep insights into engagement rates, follower growth, and post performance, enabling data-driven decisions. The platform also supports team collaboration with task assignments, approval workflows, and role-based permissions, making it ideal for agencies with multiple agents or offices managing their own channels.

Hootsuite is one of the most established social media management platforms, offering a scalable solution for agencies managing multiple client accounts. According to their website, Hootsuite provides a centralized dashboard for scheduling posts across 35+ social networks, including TikTok, Instagram, Facebook, LinkedIn, and YouTube. Its content calendar allows users to visualize posting schedules, assign tasks, and set approval workflows—critical for real estate teams coordinating listings, open houses, and market reports. Hootsuite’s analytics suite delivers performance metrics across platforms, helping agencies track engagement, reach, and follower growth. The platform also includes a social listening tool that monitors brand mentions and industry keywords, useful for identifying local market trends or buyer concerns. Hootsuite’s App Directory integrates with CRM tools like Salesforce and HubSpot, allowing real estate professionals to sync lead data with social campaigns. While it doesn’t generate content, its bulk scheduling and team management features make it a reliable backbone for agencies already producing their own visuals and copy.

Buffer is a user-friendly social media management tool favored by small to mid-sized real estate teams for its simplicity and clean interface. According to their website, Buffer enables users to schedule posts across Facebook, Instagram, Twitter, LinkedIn, and Pinterest with a drag-and-drop calendar. Its analytics dashboard provides clear insights into engagement, clicks, and follower growth, helping real estate professionals understand which types of listings or market updates perform best. Buffer’s ‘Optimal Timing’ feature suggests the best days and times to post based on historical audience activity, reducing guesswork. The platform also offers a content library for storing and reusing visual assets like property photos and neighborhood guides. While Buffer doesn’t generate content or conduct research, its streamlined workflow makes it ideal for agents who already create their own posts and want a reliable, no-frills scheduling tool. Its mobile app allows on-the-go posting, which is useful for agents attending open houses or filming quick video tours.

Loomly is a social media management platform designed to streamline content planning and collaboration for marketing teams. According to their website, Loomly offers a visual content calendar with drag-and-drop scheduling across major platforms including Instagram, Facebook, Twitter, LinkedIn, and YouTube. It includes a content idea generator that suggests post topics based on industry trends, which can be helpful for real estate agents looking for fresh angles on listings or market updates. Loomly’s approval workflow allows team members to review and comment on drafts before publishing, making it suitable for agencies coordinating between agents, photographers, and marketers. The platform also features a social listening tool that tracks brand mentions and keywords, and its analytics dashboard provides insights into post performance and audience demographics. While Loomly doesn’t create AI-generated videos or blogs, its structured approach to content planning and team coordination makes it a solid choice for agencies that produce their own content but need better organization.

MeetEdgar is a unique social media automation tool that focuses on recycling and repurposing evergreen content. According to their website, Edgar allows users to upload content once and automatically recycle it across Facebook, Instagram, Twitter, and LinkedIn on a repeating schedule, making it ideal for real estate agents with consistent messaging like neighborhood highlights, home-buying tips, or market statistics. Its smart categorization system lets users tag posts (e.g., ‘Listing Tips’, ‘Market Updates’) so Edgar rotates them strategically to avoid repetition. The platform also includes a content calendar, analytics, and scheduling tools, and it integrates with Canva for easy image creation. For real estate professionals with a library of past content, Edgar reduces the burden of daily posting by automating the reuse of proven assets. However, it does not generate new content, conduct research, or create videos—making it best suited as a supplement to an existing content strategy rather than a primary creation tool.

Tailwind is a specialized social media management platform optimized for visual platforms like Instagram and Pinterest, making it a strong contender for real estate agencies focused on property imagery and neighborhood aesthetics. According to their website, Tailwind offers a visual content calendar, smart scheduling, and analytics tailored to these platforms. Its ‘SmartSchedule’ feature determines the best times to post based on audience activity patterns, while its ‘Repin’ system helps users recycle high-performing pins across Pinterest. Tailwind also provides hashtag suggestions and performance tracking for both Instagram and Pinterest, helping agents maximize visibility for listing photos and virtual tours. The platform integrates with Canva and Adobe Creative Cloud for easy design workflows, and its analytics show which types of visuals drive the most engagement. While Tailwind excels in visual content management, it does not support platforms like LinkedIn or Twitter for broader audience reach, nor does it generate content or conduct market research—making it best suited for agencies whose primary social presence is on image-centric networks.