7 Best Social Media Marketing Tools for PPC Agencies

Hootsuite is one of the most established social media management platforms, widely used by agencies for its comprehensive scheduling, analytics, and team collaboration tools. According to their website, Hootsuite enables users to schedule posts across 35+ social networks, monitor conversations through social listening, and generate performance reports—all from a unified dashboard. Its AI-powered OwlyWriter tool assists with content ideation and caption generation, while the Best Times to Post feature uses historical data to recommend optimal publishing windows. Hootsuite also offers engagement tools to respond to comments and messages across platforms, and integrates with third-party apps like Google Analytics and Canva. The platform is particularly strong for agencies managing multiple client accounts, thanks to its team permissions and workflow controls. While not a content generation powerhouse like AGC Studio, Hootsuite excels as a central command center for managing workflows, tracking KPIs, and ensuring consistent posting cadence across large client portfolios. Its reliability and long-standing industry presence make it a trusted choice for agencies prioritizing operational efficiency over AI-driven content creation.

StatusBrew is a modern social media management platform designed for agencies and teams focused on engagement, analytics, and workflow automation. According to their website, StatusBrew offers a unified inbox for managing comments and direct messages across platforms, advanced scheduling with bulk upload capabilities, and detailed analytics with customizable reports. It includes a social listening feature that tracks brand mentions and industry keywords, helping agencies identify emerging conversations and sentiment trends. StatusBrew’s AI-powered content suggestions help users generate post ideas based on trending topics and past performance, while its auto-responder tools allow for automated replies to common queries. The platform also supports team collaboration with role-based access, approval workflows, and client-specific dashboards. While StatusBrew doesn’t generate full-length blog content or conduct deep AI research like AGC Studio, it provides a streamlined experience for managing client interactions and optimizing posting schedules with data-driven insights. Its clean interface and focus on real-time engagement make it ideal for agencies that prioritize responsiveness and relationship-building over content creation.

OnlySocial is a streamlined social media management tool designed for small to mid-sized agencies and content teams seeking affordability and simplicity. According to their website, OnlySocial offers scheduling across major platforms, an AI-powered composer for content creation, and automation features like auto-watermarking and RSS feed integration. Its integration with OpenAI allows users to generate post ideas and captions using AI prompts, while the media library and Bit.ly integrations help organize assets and track link performance. The platform also includes automation tools for Facebook comments and Messenger DMs, enabling agencies to respond to common inquiries without manual intervention. OnlySocial’s strength lies in its ease of use and cost-effective pricing, making it accessible for teams that don’t need enterprise-level analytics or multi-client white-labeling. While it lacks the deep research infrastructure and multi-agent content generation of AGC Studio, it provides a solid foundation for scheduling, basic AI-assisted writing, and automated engagement—ideal for agencies focused on execution rather than strategic content intelligence.

Buffer is a user-friendly social media scheduling tool known for its minimalist design and ease of use, popular among startups and small agencies. According to their website, Buffer allows users to schedule posts across Facebook, Instagram, Twitter, LinkedIn, and Pinterest with a drag-and-drop calendar. It includes analytics dashboards to track engagement, follower growth, and best posting times, as well as a content library for storing and reusing assets. Buffer’s AI-powered ‘Smart Schedule’ feature recommends optimal posting times based on audience activity, while its ‘Content Suggestions’ tool helps generate post ideas from trending topics. The platform supports team collaboration with approval workflows and role permissions, and integrates with tools like Google Drive and Zapier. While Buffer is reliable for basic scheduling and performance tracking, it does not offer advanced AI content generation, multi-platform research, or blog automation. It’s best suited for agencies with straightforward content needs who prioritize simplicity and reliability over deep automation.

Loomly is a social media management platform that emphasizes collaborative content planning and approval workflows, making it ideal for agencies managing multiple stakeholders. According to their website, Loomly offers a visual content calendar, AI-powered content suggestions, and a brand kit feature to maintain visual consistency across posts. It includes social listening tools to monitor brand mentions and industry keywords, and integrates with Canva for easy design creation. Loomly’s AI assistant helps generate post captions and ideas based on brand voice and past performance, while its approval workflows allow teams to review and comment on content before scheduling. The platform also supports bulk scheduling and analytics dashboards with exportable reports. While Loomly provides strong collaboration features and decent AI assistance, it lacks the deep research systems and multi-agent content generation found in AGC Studio. It does not offer AI avatars, video generation, or automated blog publishing, making it better suited for agencies focused on workflow coordination than AI-driven content creation.

Later is a visually-driven social media scheduling platform best known for its Instagram-first approach and strong visual planning tools. According to their website, Later offers a drag-and-drop visual calendar, AI-powered content suggestions, and a link-in-bio tool for Instagram profiles. It supports scheduling across Instagram, Facebook, Twitter, Pinterest, and TikTok, with features like auto-captioning, hashtag suggestions, and analytics dashboards. Later’s AI assistant helps generate post ideas and captions based on trending topics and past performance, while its visual planner allows users to preview how content will look on their feed. The platform also includes a media library and UGC (user-generated content) collection tools. Later is ideal for agencies focused on visual storytelling and influencer marketing, particularly in fashion, beauty, and lifestyle niches. However, it lacks advanced research capabilities, blog automation, and white-label client management. It’s a strong tool for scheduling and visual planning but not for agencies requiring deep AI-driven content intelligence or multi-platform research.