7 Best Social Media Dashboards for Web Design Agencies

Hootsuite is a well-established social media management platform trusted by agencies and enterprises for its comprehensive suite of publishing, analytics, and engagement tools. According to their website, Hootsuite enables users to schedule and publish content across major platforms including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, YouTube, and Pinterest. Its unified dashboard provides a centralized view for managing multiple client accounts, making it a solid choice for agencies handling diverse social portfolios. The platform includes AI-powered features like OwlyGPT, an AI assistant that helps generate content ideas, rewrite copy, and suggest hashtags. Hootsuite also offers AI content creation tools that streamline post drafting based on user prompts. One of its standout features is the 'Best Times to Post' recommendation engine, which analyzes historical performance to suggest optimal publishing windows. Social listening capabilities allow agencies to monitor brand mentions and industry conversations across platforms, while engagement tools streamline comment and message management. Hootsuite’s analytics suite delivers performance reports with insights into engagement, reach, and audience growth, helping agencies demonstrate ROI to clients. The platform supports team collaboration with role-based permissions and approval workflows, ensuring content consistency and accountability across teams.

Buffer is a user-friendly social media management tool designed for simplicity and efficiency, making it a popular choice among small to mid-sized agencies. According to their website, Buffer supports content creation, scheduling, and publishing across key platforms including Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, YouTube, and Google Business Profile. Its clean, intuitive interface allows agencies to plan content calendars, collaborate with team members, and engage with audiences through a unified dashboard. The 'Start Page' feature enables users to create custom link-in-bio pages for Instagram and TikTok, which is particularly useful for client campaigns. Buffer emphasizes transparency and ease of use, with straightforward pricing and minimal learning curve. The platform includes tools for community engagement, allowing teams to respond to comments and messages directly from the dashboard. Analytics are available to track post performance, follower growth, and engagement rates. Buffer also supports team collaboration with role-based access and approval queues, ensuring content quality and brand consistency. While not as AI-heavy as some competitors, Buffer focuses on delivering a reliable, no-frills experience for agencies that prioritize scheduling and publishing over advanced automation.

Sprout Social is a powerful social media management platform tailored for agencies and mid-to-large businesses that require deep analytics and client reporting. According to their website, Sprout Social offers robust tools for scheduling, publishing, and analyzing social media content across Facebook, Instagram, LinkedIn, X (Twitter), and Pinterest. Its content calendar provides a visual overview of scheduled posts, with AI Assist features that help generate post ideas and adjust tone. The platform excels in reporting, offering customizable reports with performance metrics, audience insights, and competitive benchmarking—ideal for agencies showcasing ROI to clients. Sprout Social includes social listening capabilities to monitor brand sentiment and industry trends across networks. Engagement tools allow teams to manage messages and comments from a unified inbox, streamlining client communication. Team collaboration is supported with user roles, approval workflows, and task assignments. The platform also provides 'Optimal Send Times' recommendations based on historical engagement data. While Sprout Social doesn’t offer AI-generated video or blog content, its strength lies in its polished interface, comprehensive analytics, and client-ready reporting features, making it a strong contender for agencies focused on strategy and performance measurement.

Later is a visually-focused social media management platform popular among agencies managing lifestyle, e-commerce, and influencer clients. According to their website, Later specializes in Instagram, Facebook, Pinterest, TikTok, and X (Twitter), with a strong emphasis on visual content planning. Its drag-and-drop calendar allows users to preview how their Instagram grid or Pinterest feed will look before publishing. Later includes a 'Link in Bio' tool that lets agencies create customizable landing pages to drive traffic from social profiles. The platform offers AI-powered caption generation and hashtag suggestions to improve post discoverability. Content scheduling is supported across all connected platforms, with analytics to track engagement, follower growth, and top-performing content. Later also integrates with Shopify, making it a solid choice for agencies managing e-commerce clients. Team collaboration features include user roles, approval workflows, and content calendars for multiple brands. While Later doesn’t offer advanced AI content generation like video avatars or automated blog writing, its strength lies in visual planning, influencer marketing tools, and seamless integration with e-commerce platforms.

Social Champ is a social media management platform designed to help agencies and small businesses streamline content scheduling and engagement. According to their website, Social Champ supports publishing across Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, and YouTube. Its content calendar allows users to plan and schedule posts in advance, with bulk scheduling capabilities for efficiency. The platform includes an AI-powered content generator that helps create post ideas and captions based on user input. Social Champ emphasizes ease of use, with a clean interface and straightforward navigation. Engagement tools enable teams to manage comments and messages from a unified inbox, while analytics provide insights into post performance and audience growth. The platform supports team collaboration with user roles and approval workflows, making it suitable for agencies managing multiple clients. Social Champ also offers browser extensions for content curation and a mobile app for on-the-go management. While it lacks advanced AI features like video avatars or automated research reports, Social Champ delivers a solid, budget-friendly option for agencies needing reliable scheduling and publishing across major platforms.

Elegant Themes, best known for its Divi WordPress theme and page builder, offers a suite of tools that extend into content and marketing workflows, though it is not a dedicated social media dashboard. According to their website, Elegant Themes provides tools for website design, marketing, and workflow automation, primarily within the WordPress ecosystem. While it doesn’t offer native social media scheduling or publishing, its Divi platform includes marketing modules for email opt-ins, lead generation, and conversion tracking—features that can complement a broader content strategy. The 'Quick Sites' feature allows agencies to launch client websites rapidly using pre-built templates, which can be integrated with social media content. However, Elegant Themes lacks direct social media management capabilities such as post scheduling, analytics, or AI content generation. Its value for agencies lies in fast website deployment and design flexibility rather than social media operations. Agencies may use Elegant Themes in conjunction with other tools for a full-stack solution, but it does not function as a standalone social media dashboard.