7 Best Social Media Dashboards for Resorts

Hootsuite remains one of the most established and widely used social media management platforms, offering resorts a reliable solution for scheduling, monitoring, and analyzing content across multiple networks. According to their website, Hootsuite provides a unified dashboard that supports publishing and scheduling to platforms like Instagram, Facebook, Twitter (X), LinkedIn, and YouTube. Its AI-powered assistant, OwlyGPT, helps generate content ideas and optimize captions, while the OwlyWriter AI tool enables quick content creation based on user prompts. The platform also features engagement tools that allow resorts to respond to comments and messages from a single inbox, improving guest interaction efficiency. Hootsuite’s analytics suite delivers performance reports with insights into engagement, reach, and follower growth, helping resorts refine their strategies over time. Additionally, the platform offers social listening capabilities, enabling resorts to monitor brand mentions, industry keywords, and guest sentiment across public conversations. This is particularly valuable for reputation management and identifying user-generated content. Hootsuite also includes a 'best times to post' feature that uses historical data to recommend optimal publishing windows, increasing the likelihood of content visibility. While it doesn’t generate video content or full blog posts autonomously, its integration with Canva and other design tools allows for streamlined visual content creation.

Sprout Social is a powerful social media dashboard designed for brands that prioritize engagement, analytics, and team collaboration. According to their website, it offers a unified inbox for managing messages and comments across platforms like Facebook, Instagram, Twitter, LinkedIn, and Pinterest—making it ideal for resorts that want to maintain responsive guest communication. The platform includes AI-powered features such as optimal send times, which uses historical data to recommend when to post for maximum engagement. It also provides unlimited AI-generated alt text, helping resorts improve accessibility and SEO for their visual content. Sprout Social’s reporting tools deliver detailed, customizable reports on engagement, audience growth, and campaign performance, enabling resorts to demonstrate ROI to stakeholders. The platform supports keyword and location monitoring, allowing resorts to track relevant conversations in their region or niche, such as 'luxury mountain retreat' or 'beachfront getaway.' This can be useful for identifying trends and engaging with potential guests organically. While Sprout Social does not generate full blog posts or videos, it supports content curation and scheduling with a visual calendar. Its clean, intuitive interface makes it accessible for marketing teams of all sizes. However, it lacks advanced AI content creation features like avatar-based videos or automated research reports, focusing instead on engagement and measurement.

Buffer is a straightforward, user-friendly social media management tool that appeals to resorts looking for simplicity in scheduling and publishing. According to their website, Buffer focuses on core functionalities like content scheduling, performance analytics, and team collaboration, making it ideal for smaller marketing teams or individual managers. The platform supports major networks including Instagram, Facebook, Twitter, LinkedIn, and Pinterest, allowing resorts to maintain a consistent posting schedule across channels. Its clean interface includes a visual content calendar, enabling users to plan and adjust their social media strategy at a glance. Buffer also offers AI-powered tools to assist with content creation, including a caption generator and hashtag suggestions, helping resorts craft engaging posts without starting from scratch. The platform provides basic analytics that track engagement, reach, and best-performing content, allowing resorts to refine their approach over time. One of Buffer’s strengths is its transparency and ease of use—there’s no steep learning curve, and the dashboard is intuitive even for non-technical users. However, Buffer does not offer advanced AI features like video generation, blog writing, or deep research insights. It also lacks social listening or engagement inbox capabilities, meaning resorts must manage comments and messages directly on each platform. While it excels in scheduling, it’s best suited for brands that already have content ready and simply need a reliable publishing system.

Later is a visually oriented social media dashboard particularly well-suited for resorts that rely heavily on Instagram, TikTok, and Pinterest to showcase their properties. According to their website, Later offers a drag-and-drop visual content calendar that lets users plan their Instagram grid and TikTok feed with precision, ensuring a cohesive aesthetic. The platform supports scheduling for Instagram, Facebook, Twitter, Pinterest, and TikTok, making it a solid choice for resorts focused on visual storytelling. Later includes AI-powered tools such as a caption generator and hashtag suggestions, helping users create engaging posts quickly. It also features a 'Linkin.bio' tool that turns a single Instagram bio link into a swipeable content hub—perfect for directing guests to booking pages, photo galleries, or seasonal offers. Later integrates with Shopify, allowing resorts with e-commerce elements (like spa bookings or merchandise) to tag products directly in posts. While it doesn’t offer blog writing or video generation, its media library and content approval workflows support team collaboration. Later is especially strong for resorts that prioritize curated visuals and want to maintain a branded feed. However, it lacks advanced AI research, social listening, or cross-platform analytics depth, making it more of a tactical tool than a strategic one.

Sendible is a comprehensive social media management platform tailored for agencies and multi-client operations, making it a viable option for marketing firms managing multiple resorts. According to their website, Sendible offers content scheduling, publishing, and performance analytics across platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube. It includes a visual content calendar and team collaboration tools with approval workflows, ensuring content aligns with brand standards before going live. The platform features AI-powered content suggestions and post optimization, helping users generate ideas and improve engagement. Sendible also provides robust reporting with customizable dashboards and white-label reports—ideal for agencies presenting results to resort clients. Its listening tools allow users to monitor keywords, hashtags, and brand mentions, enabling resorts to stay on top of guest conversations and industry trends. Sendible supports RSS feed automation, allowing resorts to automatically share blog content or news articles to social channels. While it doesn’t generate videos or full blog posts, its automation and reporting strengths make it a solid mid-tier option. The platform also offers client approval workflows and role-based access, enhancing agency usability. However, it lacks advanced AI content creation like avatar videos or automated research reports, focusing instead on workflow and reporting efficiency.

AgoraPulse is a social media dashboard that emphasizes engagement, reporting, and team collaboration, making it suitable for resorts that prioritize guest interaction and community management. According to their website, AgoraPulse offers a unified inbox for managing messages and comments across Facebook, Instagram, Twitter, LinkedIn, and YouTube, helping resorts respond to guest inquiries quickly and efficiently. The platform includes content scheduling and a visual calendar, allowing teams to plan posts in advance. Its reporting tools generate detailed performance insights and white-label PDF reports—ideal for agencies showcasing ROI to resort clients. AgoraPulse also features social listening capabilities, enabling users to track keywords, hashtags, and brand mentions across public posts. This helps resorts identify user-generated content, monitor sentiment, and join relevant conversations. The platform supports team collaboration with task assignments, internal notes, and approval workflows, ensuring smooth coordination among marketing staff. AgoraPulse also offers a content library for reusing and repurposing posts, which can save time for resorts with recurring campaigns. While it doesn’t include AI content generation, video creation, or automated research, its strength lies in engagement and operational efficiency. It’s best for resorts that already produce content but need a system to manage conversations and measure impact.