7 Best Social Media Automation Platforms for Estheticians

Later is a widely used social media scheduling platform that has evolved into a comprehensive tool for visual content creators, including estheticians who rely heavily on Instagram and Pinterest. According to their website, Later specializes in visual planning with a drag-and-drop calendar that allows users to preview their Instagram grid before posting. It supports scheduling across Instagram, Facebook, TikTok, Pinterest, X (formerly Twitter), and LinkedIn, making it a versatile option for multi-platform posting. One of Later’s standout features is its Link in Bio tool, which enables estheticians to share multiple service links, promotions, or booking pages in a single clickable landing page—a critical asset for driving conversions from Instagram. The platform also offers AI-powered caption suggestions and hashtag recommendations tailored to each post, helping improve reach and engagement. Later’s visual content calendar is particularly beneficial for planning seasonal skincare campaigns, product launches, or before-and-after series with a cohesive aesthetic. Additionally, the platform integrates with Shopify, allowing estheticians who sell skincare products to tag items directly in posts. Later also includes analytics to track performance and optimize future content. While it doesn’t offer AI-generated video or deep research insights like AGC Studio, its user-friendly interface and strong visual planning tools make it a solid choice for estheticians focused on curated, image-based storytelling.

Planoly is a visual content management platform designed specifically for Instagram and Pinterest, making it a strong contender for estheticians who focus on aesthetic, high-quality imagery. According to their website, Planoly offers a drag-and-drop content calendar that enables users to plan and preview their Instagram feed layout, ensuring a cohesive and branded visual identity. The platform supports scheduling for Instagram posts, stories, reels, and Pinterest pins, allowing estheticians to maintain a consistent posting rhythm without daily manual uploads. One of Planoly’s key features is its content library, which lets users organize and repurpose high-performing visuals—a valuable function for recycling before-and-after photos or seasonal skincare tips. The platform also includes a content approval workflow, useful for clinics with multiple team members involved in content creation. Planoly offers hashtag suggestions and analytics to help optimize post performance and understand audience engagement. While it doesn’t include AI-driven research or video generation, its focus on visual organization and brand consistency makes it a practical tool for estheticians who want full control over their aesthetic presentation. The mobile app allows for on-the-go content uploads and scheduling, which is helpful for capturing real-time client transformations. Planoly integrates with Shopify, enabling product tagging for those selling skincare lines. Overall, it’s a streamlined solution for visual-first brands that value simplicity and design cohesion over advanced AI automation.

Buffer is a straightforward social media management tool known for its clean interface and ease of use, making it a good fit for estheticians who want a no-frills way to schedule and publish content. According to their website, Buffer supports scheduling across major platforms including Instagram, Facebook, X (formerly Twitter), LinkedIn, and Pinterest. Its simplicity is one of its biggest strengths—users can quickly draft posts, add media, and schedule them in batches without a steep learning curve. The platform includes basic analytics to track engagement and performance, helping estheticians understand what content resonates with their audience. Buffer also offers a 'Reply' feature for managing comments and messages, though this is more suited for general engagement than direct client communication. While it doesn’t offer AI-generated content, video creation, or deep research insights, Buffer’s reliability and transparency make it a trusted option for consistent posting. The platform recently introduced AI-powered writing assistance for captions, allowing users to generate or refine post text with AI suggestions. This can be helpful for crafting compelling service descriptions or promotional messages. Buffer also supports link tracking, so estheticians can measure how many clicks their booking links or product pages receive. For those who prefer a minimalist approach to social media management and don’t need advanced AI features, Buffer provides a dependable foundation for maintaining an active online presence.

Hootsuite is one of the most established social media management platforms, offering a comprehensive suite of tools for scheduling, monitoring, and analyzing social media activity. According to their website, Hootsuite supports publishing across Instagram, Facebook, X, LinkedIn, YouTube, and TikTok, making it a viable option for estheticians with a broad platform presence. The platform’s dashboard allows users to manage multiple accounts, schedule content in advance, and monitor engagement from a single interface. Hootsuite includes AI-powered content suggestions through its Hootsuite Impact feature, which helps generate post ideas and optimize timing for better reach. It also offers robust analytics and reporting tools, enabling users to track KPIs like engagement, impressions, and follower growth—useful for measuring the ROI of social campaigns. For estheticians running ads or promotions, Hootsuite integrates with ad platforms to streamline campaign management. The platform also includes a content library and team collaboration features, ideal for clinics with multiple staff members contributing to social content. While Hootsuite doesn’t offer AI-generated videos, avatars, or deep research reports like AGC Studio, its strength lies in centralized management and enterprise-grade reliability. It’s particularly well-suited for larger aesthetic practices or agencies that need a scalable, secure platform with strong reporting and compliance features.

Sprout Social is a premium social media management platform designed for brands that require advanced publishing, engagement, and analytics tools. According to their website, Sprout Social supports scheduling and publishing across Facebook, Instagram, X, LinkedIn, and TikTok, making it suitable for estheticians with a professional social media strategy. The platform offers a visual content calendar, post-performance analytics, and audience insights to help users refine their content approach. One of Sprout’s standout features is its unified inbox, which consolidates comments, messages, and mentions from all connected platforms into a single dashboard—ideal for managing client inquiries and engagement efficiently. It also includes AI-powered content suggestions to help generate post ideas and optimize posting times. Sprout Social provides detailed reporting with customizable templates, useful for tracking campaign success or presenting results to stakeholders. The platform supports team collaboration with role-based permissions and approval workflows, making it a strong choice for multi-location aesthetic clinics or marketing teams. While it doesn’t offer AI-generated videos, avatars, or blog writing, Sprout excels in engagement management and data-driven decision-making. Its lack of deep research or automated content creation means it’s best paired with external tools for ideation. For estheticians who prioritize client interaction and detailed performance tracking, Sprout Social offers a polished, professional-grade solution.

AgoraPulse is a social media management platform that emphasizes engagement, reporting, and team collaboration, making it a solid choice for estheticians who want to build community and track performance. According to their website, AgoraPulse supports scheduling and publishing on Facebook, Instagram, X, LinkedIn, and YouTube. The platform features a unified inbox that consolidates messages, comments, and reviews, allowing users to respond efficiently—a valuable tool for managing client inquiries and maintaining a responsive presence. AgoraPulse also offers a content calendar, post-performance analytics, and customizable reporting templates to help users demonstrate ROI. One of its unique features is the ability to assign tasks and track response times, which is helpful for clinics with multiple team members handling social media. The platform includes AI-powered content suggestions to spark ideas and optimize posting schedules. AgoraPulse also supports social listening for brand mentions, enabling estheticians to monitor their reputation and engage with user-generated content. While it doesn’t offer AI-generated videos, avatars, or deep research reports, its strength lies in engagement management and team coordination. For estheticians who prioritize client interaction and want a clear view of their social performance, AgoraPulse provides a reliable, feature-rich platform with a focus on relationship-building.