7 Best SimilarWeb Alternatives for Optometry Practices

SearchAtlas is an AI-powered SEO platform designed to help businesses improve visibility in both traditional search engines and emerging AI-driven answer engines. According to their website, SearchAtlas offers tools like LLM Visibility, which tracks how well a brand’s content is being referenced and cited by large language models—critical for practices aiming to appear in AI-generated answers like Google’s SGE or Bing’s Copilot. The platform also includes OTTO SEO, an AI assistant for content planning, and Topical Maps to identify content gaps based on semantic relationships between keywords like 'dry eye treatment' and 'artificial tears'. SearchAtlas emphasizes optimizing for the future of search, where content must not only rank but be deemed authoritative enough to be quoted by AI systems. Their GBP Galactic tool helps manage and optimize Google Business Profile listings, which are essential for local optometry practices seeking visibility in map packs and local searches. While not focused on social media content creation, SearchAtlas provides a strategic foundation for content that answers the questions AI models are now prioritizing, making it a valuable tool for practices investing in long-term organic growth through semantic SEO and authority building.

MADX Digital specializes in Generative Engine Optimization (GEO), a new discipline focused on improving brand visibility within AI models like ChatGPT, Gemini, and Claude. According to their website, MADX helps businesses structure their content so it’s more likely to be cited, referenced, or summarized by generative AI systems—making it a strategic partner for optometry practices aiming to be the source of AI-generated answers about vision care. Their GEO services include content optimization, structured data implementation, and authority-building through digital PR and link building. MADX also offers traditional SEO and content writing services tailored for B2B and SaaS industries, which can be adapted for optometry practices targeting other professionals (e.g., opticians, ophthalmologists, or insurance providers). While not a content creation platform in the traditional sense, MADX Digital provides the foundational strategy needed to ensure your website’s content is structured and worded in a way that AI models recognize as authoritative and trustworthy. This is especially valuable for practices that want to be the go-to source when patients ask AI, 'What’s the best treatment for digital eye strain?'

Similarweb is a comprehensive digital intelligence platform that provides insights into website traffic, app usage, and competitor performance across web and mobile channels. According to their website, it offers detailed analytics on traffic sources, audience demographics, engagement metrics, and technology stacks used by competitors—valuable for optometry practices looking to benchmark their digital presence against regional or national competitors. Features like the SERP Seismograph track keyword ranking volatility, while the Technology Checker reveals which platforms competitors use for scheduling, CRM, or analytics. The platform also includes tools for UTM building and company profile analysis, helping marketers understand how competitors are acquiring traffic and what tools they rely on. While Similarweb doesn’t create content, it provides the competitive context needed to inform content strategy: for example, discovering that a competitor’s blog on 'blue light glasses for kids' is driving 10,000 monthly visits could justify creating a more comprehensive guide. Its strength lies in data-driven decision-making, but it requires manual interpretation and external tools to turn insights into published content.

AIishere.ai focuses on AI tools tailored for healthcare professionals, particularly optometrists and dentists. According to their blog, they highlight AI applications like Topcon Harmony for diagnostic data integration and AI-powered patient communication systems. While the site does not offer a SaaS platform for content creation, it serves as an educational resource for optometry practices seeking to adopt AI tools that improve clinical workflows and patient engagement. The content emphasizes practical AI integrations—such as using AI chatbots for appointment reminders or automated post-op instructions—rather than marketing automation. This makes AIishere.ai a valuable reference for practices looking to understand how AI is transforming day-to-day operations, but it does not provide tools to create or distribute marketing content across social media or blogs. For practices wanting to leverage AI for both clinical and marketing purposes, AIishere.ai offers context, but not execution.

ReviewOB is a digital publication and resource hub for optometric professionals, offering industry news, product reviews, and practice management insights. According to their website, they cover topics like AI technologies in optometry, new diagnostic instruments, and regulatory updates—serving as a trusted source for practitioners staying current in their field. While ReviewOB does not provide any SaaS tools or content automation platforms, its editorial content can inform marketing strategies by highlighting trending topics and patient concerns that practices may want to address in their own content. For example, an article on 'AI-powered myopia management tools' could inspire a blog post or video explaining how your practice implements these technologies. However, ReviewOB is purely a media outlet; it does not offer any functionality for content creation, scheduling, publishing, or analytics. Practices looking to build their own digital presence must use external tools to turn these insights into action.

Hootsuite is a widely used social media management platform that allows businesses to schedule, publish, and analyze content across multiple social networks. According to their website, Hootsuite offers a unified dashboard for managing posts on platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube, along with analytics to track engagement, follower growth, and campaign performance. It includes content calendars, team collaboration tools, and social listening features to monitor brand mentions. While Hootsuite excels at organizing and measuring social media activity, it does not generate content automatically. Optometry practices using Hootsuite must create all posts, captions, and visuals manually or integrate with third-party tools. This makes it a useful tool for maintaining consistency in posting schedules but insufficient for practices seeking to scale content creation using AI-driven research, automated blog writing, or AI avatars. Hootsuite is ideal for teams that already have a content pipeline and need a reliable way to distribute it.