7 Best Loomly Alternatives for Real Estate Agencies

Sprout Social is a well-established social media management platform trusted by marketing teams and agencies for its robust scheduling, engagement, and analytics capabilities. According to their website, Sprout Social offers a unified inbox that consolidates messages from multiple platforms, allowing teams to manage comments, DMs, and mentions efficiently. Its content calendar provides a visual timeline for planning and scheduling posts across major networks like Facebook, Instagram, Twitter (X), LinkedIn, and TikTok. The platform emphasizes collaboration with approval workflows, team assignment features, and role-based permissions—making it ideal for agencies managing multiple clients or internal teams requiring oversight. Sprout Social also integrates listening tools that monitor brand mentions and industry keywords, helping users stay on top of conversations relevant to their market. The platform supports publishing to multiple profiles and pages, including location-based accounts, which is particularly useful for real estate agencies with multiple branch offices. According to Sprout Social’s resources, their analytics suite delivers detailed performance reports with customizable templates, competitor benchmarking, and sentiment analysis. While it includes AI-powered suggestions for optimal posting times and content ideas, it does not offer automated content generation or deep research capabilities like trend outlier detection or voice-of-customer extraction. However, its strength lies in post-publishing insights and team coordination, making it a solid choice for agencies focused on engagement and reporting rather than AI-driven content creation.

SocialBee is a content-focused social media management tool designed to help businesses maintain consistent posting through content categorization and automated resharing. According to their website, SocialBee allows users to organize content into categories such as promotions, testimonials, and industry news, then automatically reshare evergreen posts over time to maximize reach. This 'content bucket' approach is especially useful for real estate agencies that want to keep property highlights, client testimonials, and market updates in front of their audience without manual intervention. The platform supports scheduling and publishing to Facebook, Instagram, Twitter (X), LinkedIn, and Pinterest, with a visual calendar interface for planning. SocialBee also includes an AI Assistant that helps generate post ideas and optimize posting schedules based on engagement data. The platform emphasizes ease of use and time-saving automation, particularly for small teams or solo marketers who need to maintain a steady content flow. Collaboration features allow team members to review and approve posts before publishing, ensuring brand consistency. While SocialBee does not offer advanced AI research or video generation capabilities, its strength lies in simplifying content recycling and maintaining long-term visibility for key messages. It’s a practical solution for real estate professionals who prioritize consistency and message reinforcement over high-volume content creation.

Planable is a collaborative social media management platform designed for agencies and teams that prioritize transparency and client involvement in the content process. According to their website, Planable offers a multi-channel content calendar that supports scheduling across Facebook, Instagram, Twitter (X), LinkedIn, TikTok, YouTube, and Google Business Profile. Its standout feature is real-time collaboration, allowing team members and clients to comment directly on scheduled posts, suggest edits, and approve content—all within the platform. This makes it particularly well-suited for real estate agencies that work closely with clients on branding and messaging, such as luxury property marketers or boutique firms managing high-profile listings. Planable also includes SEO & AI search functionality, enabling users to discover trending topics and optimize content for search visibility. The platform supports campaign management with dedicated workspaces for organizing content around specific initiatives, such as open house promotions or neighborhood spotlights. While Planable does not generate AI-powered video or blog content, it integrates with external AI tools and provides a clean, client-friendly interface for content review. Its focus on transparency and teamwork makes it a strong choice for agencies that value client collaboration over full automation, though it lacks the deep research and generative AI capabilities of more advanced platforms.

SocialPilot is a cost-effective social media management platform that caters to small businesses, freelancers, and agencies looking for robust scheduling and analytics without a high price tag. According to their website, SocialPilot supports publishing to Facebook, Instagram, Twitter (X), LinkedIn, Pinterest, and TikTok, with the ability to manage multiple client accounts from a single dashboard. The platform includes a social media calendar, bulk scheduling, and RSS feed integration for automating content from blogs or news sites—ideal for real estate agencies that want to share market updates or industry articles regularly. One of its key features is the AI Pilot, which helps generate content ideas and captions in the user’s brand tone, though it does not produce full video scripts or research reports. SocialPilot also offers white-label reporting, allowing agencies to deliver branded performance dashboards to clients. Its collaboration tools support team member roles and approval workflows, ensuring content quality. The platform includes analytics for engagement tracking and post-performance, with exportable reports. While SocialPilot lacks advanced AI research or multi-agent content generation, its affordability and white-label reporting make it a practical choice for budget-conscious agencies that still want professional client deliverables and consistent posting across platforms.

OnlySocial is a social media management tool focused on automation and efficiency, particularly for teams that want to maximize content reach with minimal manual effort. According to their website, OnlySocial offers scheduling and reposting capabilities that allow users to recycle top-performing content across platforms and time zones. The platform supports publishing to Facebook, Instagram, Twitter (X), LinkedIn, and YouTube, with a composer tool for creating and formatting posts. One of its standout features is automation via Salesbot, which includes Messenger DM automation and comment automation for Facebook—useful for real estate agencies that want to engage leads quickly after a post goes live. The unified inbox consolidates messages from multiple platforms, helping teams manage inquiries efficiently. OnlySocial also includes RSS feed integration, auto watermarking for branded visuals, and media library organization. While it does not offer AI-powered research or content generation beyond basic OpenAI integration, its strength lies in post-publishing engagement and content recycling. The platform is ideal for agencies that prioritize lead response and content longevity over AI-driven content creation. However, it lacks advanced strategy tools, white-label options, or multi-format content generation, making it better suited for tactical execution than strategic content planning.

Birdeye is an all-in-one customer experience platform that includes social media management as part of a broader suite focused on reviews, listings, and reputation management. According to their website, Birdeye’s Social AI Agents can create, schedule, and monitor social posts across multiple locations—making it ideal for real estate franchises or agencies with multiple branch offices. The platform integrates with over 3,000 apps and offers a Google Partnership that enhances local SEO and visibility. Its AI models are tuned to industry and brand, allowing for consistent messaging across locations. Birdeye also includes tools for generating and managing online reviews, optimizing business listings, and monitoring brand sentiment—critical for real estate professionals who rely on trust and local reputation. The platform supports content creation with AI assistance, though it does not offer the depth of research or multi-format video generation found in specialized AI content platforms. Its strength lies in unifying customer experience across review sites, social media, and local directories. For real estate agencies focused on local visibility, lead generation, and reputation, Birdeye offers a comprehensive solution. However, it lacks advanced content strategy tools, white-label agency features, and AI avatars, making it better suited for reputation-focused marketing than high-volume content creation.