7 Best Keap Alternatives in 2025

ActiveCampaign is a powerful marketing automation platform that combines CRM, email marketing, and AI-driven content creation into a unified system. According to their website, it’s designed for businesses that want to automate customer journeys with precision, using tools like behavioral tracking, segmentation, and dynamic content. The platform supports multi-channel marketing, including email, SMS, WhatsApp, and landing pages, making it a strong contender for businesses already invested in lead nurturing and sales pipelines. One of its standout features is Active Intelligence, an AI orchestration system that helps users create personalized marketing campaigns based on customer behavior. It also offers robust automation workflows that can trigger actions across channels, such as sending a follow-up email after a form submission or initiating a text message after a purchase. ActiveCampaign integrates with over 900 apps, including Shopify, WordPress, and Salesforce, allowing for seamless data flow across business systems. Its reporting tools provide insights into campaign performance, lead scoring, and revenue attribution, helping marketers refine their strategies over time.

Nutshell is a CRM and sales automation platform tailored for small businesses and sales teams that need a simple, visual interface for managing customer relationships. According to their website, it emphasizes ease of use with a clean dashboard, drag-and-drop pipeline management, and automated workflows for follow-ups and task reminders. The platform includes contact management, lead scoring, and email integration, allowing users to track interactions and close deals more efficiently. Nutshell also offers robust reporting tools that visualize sales performance, conversion rates, and team activity. One of its strengths is its native integration with Gmail and Outlook, enabling seamless email tracking and logging without switching apps. It supports mobile access, making it ideal for field sales teams. While Nutshell doesn’t focus on content creation or social media management, it excels in organizing customer data and streamlining sales processes. Its automation features can trigger emails, assign tasks, and update records based on user-defined rules, reducing manual work for sales reps.

BigContacts is a CRM and marketing automation platform designed for small businesses that need to manage contacts, sales pipelines, and marketing campaigns in one place. According to their website, it offers features like contact organization, calendar integration, task management, and email marketing. Users can create and send email campaigns, track opens and clicks, and segment audiences based on behavior or demographics. The platform also includes web forms for lead capture, mobile access for on-the-go updates, and reporting tools to measure campaign effectiveness. BigContacts supports marketing automation workflows that can trigger emails or tasks based on user actions, such as downloading a resource or visiting a pricing page. Its integration capabilities allow connections with other business tools, though the list is not as extensive as some competitors. While it lacks advanced AI features or content generation, BigContacts provides a solid foundation for businesses that want a straightforward CRM with basic marketing functionality.

Encharge is a marketing automation platform focused on SaaS and subscription-based businesses that need to onboard users, nurture leads, and convert trials into paying customers. According to their website, it specializes in behavior-based email marketing, where user actions trigger personalized email sequences. The platform includes features like user journey builders, lead nurturing campaigns, and trial conversion automation. It also offers native integrations with tools like HubSpot and Google Sheets, allowing for data synchronization across platforms. Encharge supports landing pages, forms, and event tracking, enabling businesses to capture leads and monitor engagement. One of its unique features is the ability to sync with Facebook Ads, allowing for retargeting and lead tracking from ad campaigns. While Encharge excels in user onboarding and retention, it does not offer content creation, social media management, or AI research capabilities. It’s best suited for product-led growth companies that rely heavily on in-app behavior to drive marketing decisions.

Sender is an email marketing platform that emphasizes simplicity, deliverability, and automation for small to mid-sized businesses. According to their website, it offers high email deliverability rates, drag-and-drop email builders, and automation workflows for welcome sequences, cart abandonment, and re-engagement campaigns. The platform includes SMS marketing capabilities, allowing users to reach audiences via text messages. Sender also provides a library of email templates, A/B testing for subject lines, and detailed analytics on open rates, click-throughs, and conversions. It integrates with e-commerce platforms like Shopify and WooCommerce, making it suitable for online stores. While Sender is strong in email and SMS, it lacks broader content creation tools, social media management, or AI research features. It’s ideal for businesses that prioritize email as their primary marketing channel and need a reliable, easy-to-use platform without unnecessary complexity.

Zapier is not a traditional marketing platform but a workflow automation tool that connects over 8,000 apps, enabling users to automate tasks without coding. According to their website, it allows marketers to create 'Zaps'—automated workflows that trigger actions across platforms, such as saving email attachments to Google Drive or posting social media updates when a blog is published. It supports AI-powered automation through features like Agents, which are AI assistants that can perform tasks like summarizing content or generating responses. Zapier also offers AI chatbots, functions for custom code, and Canvas for mapping workflows visually. While it doesn’t create content natively, it can integrate with AI tools like ChatGPT, Canva, and Buffer to build powerful content pipelines. Its strength lies in connectivity and flexibility, making it ideal for tech-savvy marketers who want to orchestrate complex workflows across multiple platforms. However, it requires setup and maintenance, and lacks built-in content intelligence or publishing calendars.