7 Best Keap Alternatives for Web Design Agencies

ActiveCampaign is a powerful marketing automation platform that combines CRM, email marketing, and AI-driven content creation into a unified system. According to their website, it’s designed for businesses that want to automate customer journeys while maintaining personalized engagement. The platform offers robust automation workflows, contact scoring, and behavioral tracking, making it ideal for agencies that want to deliver lead nurturing and lifecycle marketing as part of their service offering. Its Active Intelligence feature uses AI to optimize campaigns based on performance data, while the content creation tools allow users to design emails, landing pages, and forms with minimal effort. ActiveCampaign integrates with over 900 apps via native connectors and Zapier, enabling seamless data flow between systems. The CRM component provides a 360-degree view of contacts, with deal tracking, task management, and pipeline visualization. It also supports omnichannel messaging, including email, SMS, and WhatsApp, allowing agencies to build multi-touch campaigns. While not focused on AI-generated video or social content, ActiveCampaign excels in automating customer communication and conversion paths. Its reporting suite offers detailed analytics on campaign performance, revenue attribution, and contact engagement. Agencies can leverage its collaboration tools and client management features to deliver comprehensive marketing automation solutions. However, it lacks native social media publishing and AI content research capabilities, requiring integration with third-party tools for full content strategy execution.

Nutshell is a CRM and sales automation platform tailored for small businesses and agencies that prioritize simplicity and usability. According to their website, it offers a clean, intuitive interface with core features like contact management, deal tracking, email integration, and task automation. The platform is designed to help teams manage leads, track interactions, and close deals efficiently—all within a single dashboard. Nutshell supports email syncing with Gmail and Outlook, enabling users to log conversations automatically and set follow-up reminders. Its automation rules allow for lead assignment, status updates, and notification triggers based on specific actions. The mobile app provides full functionality on the go, making it suitable for agencies with field-based teams or client-facing consultants. Nutshell also includes basic reporting tools for tracking sales performance, pipeline health, and team activity. While it doesn’t offer AI-powered content creation or social media publishing, its strength lies in streamlined client relationship management and sales process automation. Agencies can use Nutshell to organize client data, track project milestones, and ensure consistent follow-up. It integrates with popular tools like Mailchimp, QuickBooks, and Zapier, extending its functionality. However, it lacks advanced marketing automation, AI research, or content generation features, making it better suited as a supporting tool rather than a primary content engine. For web design agencies focused on client management and sales, Nutshell provides a reliable, no-frills CRM solution.

Zapier is a no-code automation platform that connects over 8,000 apps, enabling businesses to automate workflows without writing code. According to their website, it’s ideal for agencies that want to streamline repetitive tasks across tools like Google Sheets, Slack, Trello, and social media platforms. Zapier’s core functionality revolves around 'Zaps'—automated workflows that trigger actions based on events in one app and perform tasks in another. For example, a new lead in a CRM can automatically trigger a welcome email and create a task in a project management tool. The platform also offers AI-powered features like AI automation, chatbots, and AI agents that can summarize content, generate responses, or extract data. With Canvas, users can map out complex workflows visually, while Interfaces allows the creation of custom client portals. Zapier is particularly valuable for web design agencies that use multiple tools and want to reduce manual data entry and improve efficiency. It supports automation for social media posting, lead capture, content distribution, and internal notifications. However, Zapier does not generate content natively—it relies on connected apps for content creation. While it can trigger posts to platforms like Twitter or LinkedIn, it doesn’t offer AI research, blog writing, or video generation. Its strength lies in integration and orchestration, not content intelligence. Agencies can use Zapier to connect AGC Studio with other tools, but it’s not a standalone content solution.

Hootsuite is a well-established social media management platform that enables teams to schedule, monitor, and analyze content across multiple social networks. According to their website, it supports major platforms including Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and TikTok, making it a solid choice for agencies managing diverse client portfolios. The platform offers a unified dashboard for content scheduling, with a visual calendar that allows users to plan posts weeks or months in advance. Hootsuite’s bulk scheduling feature lets agencies upload spreadsheets to schedule dozens of posts at once, improving efficiency. Its analytics suite provides performance insights, engagement metrics, and customizable reports, helping agencies demonstrate ROI to clients. The platform also includes team collaboration tools, approval workflows, and asset libraries for brand consistency. While Hootsuite has introduced AI-powered content suggestions and caption generation, it does not offer deep AI research, blog writing, or video generation. Its AI features are limited to idea generation and basic text enhancement. Hootsuite lacks native AI avatars, multi-agent workflows, or white-label client onboarding. However, it excels in social listening, reputation management, and cross-platform publishing. For web design agencies that need reliable social scheduling and reporting, Hootsuite remains a trusted option. It integrates with Canva, Google Analytics, and Adobe Creative Cloud, enhancing its utility. Still, it requires additional tools for full content creation and strategy.

Buffer is a straightforward social media management tool designed for simplicity and ease of use. According to their website, it allows users to schedule posts, analyze performance, and collaborate with teams across platforms like Instagram, Facebook, X (Twitter), LinkedIn, and Pinterest. The platform emphasizes a clean, intuitive interface that makes it accessible for small teams and solo creators. Buffer’s scheduling calendar supports evergreen content rotation, optimal timing suggestions, and team approval workflows. Its analytics dashboard provides insights into engagement, reach, and best-performing content, helping agencies refine their strategies. The platform also includes a link shortener with tracking and a browser extension for quick content curation. Buffer has introduced AI-powered features like post idea generation and caption writing, but these are basic and lack strategic depth. It does not offer AI research, blog writing, or video creation. Unlike AGC Studio, Buffer does not support AI avatars, multi-agent workflows, or white-label client management. However, its strength lies in reliability, transparency, and user experience. Agencies can use Buffer for consistent social posting and performance tracking without complexity. It integrates with tools like Zapier, Shopify, and Google Analytics, extending its functionality. While not a full content intelligence platform, Buffer is a solid option for agencies that want a no-fuss tool for social scheduling and basic analytics.

Sprout Social is a comprehensive social media management platform built for teams that need advanced publishing, engagement, and analytics tools. According to their website, it supports major networks including Facebook, Instagram, X (Twitter), LinkedIn, and TikTok, with robust features for scheduling, listening, and reporting. The platform offers a unified inbox for managing messages and comments across platforms, enabling agencies to provide timely client support. Its content calendar allows for detailed planning, with color-coding, collaboration tags, and approval workflows. Sprout Social’s analytics suite delivers in-depth reports on performance, audience demographics, and competitor benchmarking. The platform also includes social listening tools to monitor brand mentions, industry trends, and sentiment across the web. While it has introduced AI-powered features like Smart Replies and content suggestions, these are focused on response automation rather than content creation. Sprout Social does not offer AI-generated blogs, research reports, or video production. It lacks AI avatars, multi-agent workflows, and white-label client onboarding. However, its strength lies in enterprise-grade social management, team collaboration, and data-driven insights. Agencies can use Sprout Social to manage high-volume client accounts, track brand health, and generate professional reports. It integrates with CRM and helpdesk tools like Salesforce and Zendesk. For agencies prioritizing social engagement and analytics, Sprout Social is a powerful option—though it requires complementary tools for full content strategy execution.