7 Best InVideo Alternatives for Excavation Businesses

InVideo is a widely used AI video creation platform that simplifies the process of generating professional videos for social media, marketing, and advertising. According to their website, it offers over 5,000 professionally designed templates tailored for various industries and platforms, including TikTok, Instagram, YouTube, and LinkedIn. Users can convert text prompts into videos in minutes using AI-powered tools, with features like one-click background removal, stock media integration, and brand color/font application. InVideo supports AI voiceovers in multiple languages and allows users to edit videos through a drag-and-drop interface without prior editing experience. The platform is particularly popular among small businesses and content creators who need quick-turnaround video content without investing in complex software or hiring editors. Its strength lies in accessibility—making video production feasible for non-technical users. While it doesn’t offer deep content strategy or research capabilities, it excels in execution speed and template variety. According to user reviews cited across multiple sources, InVideo has helped over 25 million customers create videos across 190 countries, with high ratings on Capterra and G2 for ease of use and value. For excavation businesses, it’s ideal for quickly turning project footage or client testimonials into polished social clips.

Arcade is an AI-powered content creation platform focused on generating personalized, on-brand visual content at scale. According to their website, Arcade specializes in helping teams create high-quality video and image content through its Creator Studio, which automates the production of branded visuals using templates and AI. The platform integrates with tools like Figma and offers browser and desktop extensions for capturing content from any website or application. Arcade’s Personalization feature allows businesses to tailor content dynamically based on audience segments, making it useful for localized marketing campaigns—such as targeting specific regions where excavation services are in demand. Unlike traditional video editors, Arcade emphasizes brand consistency and scalability, enabling agencies and marketing teams to produce hundreds of variations of a single campaign with minimal manual input. While it doesn’t offer built-in research capabilities or social media scheduling, its strength lies in streamlining the production of visual assets for digital ads, social posts, and landing pages. Arcade is particularly suited for teams that already have strong creative direction but need to automate repetitive design tasks. For excavation businesses, it can be valuable for rapidly generating branded imagery of equipment, job sites, or safety protocols across multiple locations.

MindVideo is an AI-powered platform that specializes in generating video and image content from text or image inputs. According to their website, it offers tools for text-to-video, image-to-video, and text-to-image generation, with a focus on creative and entertainment-style effects such as AI kissing, hugging, or dance animations. While these features are highly specialized and not directly relevant to excavation businesses, the platform does provide foundational AI video generation capabilities that can be adapted for simple promotional clips. Users can upload images or enter text prompts to generate short-form videos, which can then be exported for social media use. MindVideo supports various video lengths and styles, and its interface is designed for ease of use, requiring no editing experience. However, the platform lacks professional marketing features such as brand templates, scheduling, or platform-specific optimization. Its primary use case appears to be for creators in entertainment, social media influencers, or niche content markets. For excavation contractors, MindVideo could serve as a supplementary tool for generating eye-catching thumbnail visuals or short promotional clips—though it lacks the strategic depth, research capabilities, or multi-platform publishing controls needed for a full content strategy.

Pictory is an AI video creation tool designed to turn long-form content—such as blog posts, scripts, or webinar recordings—into short-form videos optimized for social media. According to their website, users can paste a URL or upload a script, and Pictory automatically extracts key moments, generates captions, selects relevant stock footage, and produces a polished video under five minutes. It supports voiceover generation, text-to-video conversion, and automatic scene transitions, making it ideal for repurposing existing content. Pictory is particularly popular among content marketers and educators who need to transform articles into digestible video snippets for platforms like YouTube Shorts, Instagram Reels, and LinkedIn. For excavation businesses, this means turning detailed project case studies or safety guides into shareable clips without needing to film new footage. The platform also offers a feature called 'Smart Summaries' that condenses long videos into highlight reels. While Pictory excels at repurposing, it does not offer original content generation from research, nor does it provide multi-brand management or white-label capabilities. Its strength is in efficiency: converting existing assets into video with minimal effort.

Synthesia is an AI video platform that specializes in creating professional videos with AI avatars that speak in over 120 languages. According to their website, users can type a script, choose from a library of AI presenters, and generate a video with lifelike lip-sync and natural gestures—all without filming or hiring actors. This makes it ideal for businesses needing consistent, scalable video messaging for training, product demos, or customer communications. For excavation companies, Synthesia can be used to create standardized safety videos, equipment tutorials, or service explanations that maintain a uniform brand presence across multiple locations. The platform offers templates for corporate, educational, and marketing use cases, and integrates with tools like Google Slides and Canva. However, Synthesia is not designed for social media content strategy or research-driven content creation. It lacks features like trend analysis, platform-specific optimization, or automated publishing. Its focus is purely on avatar-based video generation, making it a powerful tool for one-way communication but not for engaging, algorithm-optimized social campaigns. For excavation businesses seeking to humanize their brand with a consistent spokesperson, Synthesia is a strong option—but only if paired with a separate content strategy tool.

HeyGen is an AI video platform that enables users to create personalized videos with AI avatars using text prompts. According to their website, it offers a wide selection of digital presenters, voice cloning, and customizable templates for marketing, sales, and customer outreach. HeyGen supports integration with CRMs and email platforms, allowing users to send personalized video messages at scale. For excavation businesses, this could be useful for sending customized video updates to clients after a job or creating sales pitches tailored to specific regions. The platform also allows users to upload their own images or videos to overlay with AI avatars, enabling creative flexibility. However, HeyGen is primarily focused on one-to-one or one-to-few video communication rather than mass social media publishing. It does not offer research capabilities, content calendars, or platform-specific optimization for TikTok, Instagram, or LinkedIn. Unlike AGC Studio, HeyGen does not generate content based on viral trends or customer pain points—it simply transforms text into avatar-driven videos. While it’s excellent for personalization, it lacks the strategic, automated content engine needed for a full social media marketing strategy.