7 Best HubSpot Alternatives for Web Design Agencies

Swydo is a powerful reporting and automation platform designed specifically for marketing agencies that need to streamline client reporting and content performance tracking. According to their website, Swydo integrates with over 40 marketing tools—including Google Analytics, Meta, LinkedIn, and Google Ads—to automatically pull data into customizable, branded reports. Agencies can schedule automated report delivery, apply white-label branding, and visualize KPIs with dynamic charts and dashboards, making it ideal for agencies that prioritize transparency and client communication. Swydo’s goal-tracking and content monitoring features help teams align content output with business objectives, ensuring every campaign is measured against ROI. While it doesn’t create content itself, Swydo excels at consolidating performance data from multiple platforms into a single, professional presentation, reducing hours of manual reporting. Its report templates and data visualization tools are highly regarded for their flexibility and ease of use, allowing agencies to present complex metrics in digestible formats that clients appreciate. This makes Swydo an essential companion for agencies managing multiple clients and needing to demonstrate content impact without investing in custom analytics development.

Hootsuite is one of the most established social media management platforms, widely used by agencies for scheduling, monitoring, and analyzing content across multiple social channels. According to their website, Hootsuite supports over 35 social networks, including Instagram, Facebook, Twitter, LinkedIn, TikTok, and YouTube, allowing users to schedule posts, track engagement, and respond to comments from a single dashboard. Its stream-based interface enables real-time monitoring of hashtags, keywords, and mentions, helping agencies stay on top of conversations relevant to their clients. Hootsuite also offers analytics dashboards that track performance metrics like reach, clicks, and follower growth, providing insights to refine content strategy. While it lacks native AI content generation, its bulk scheduling and team collaboration features make it ideal for agencies managing large client portfolios. The platform’s App Directory extends functionality with integrations for content creation, CRM, and analytics tools, allowing users to build a customized workflow. Hootsuite’s reliability and breadth of platform support make it a trusted choice for agencies seeking a centralized command center for social media operations.

Buffer is a clean, user-friendly social media scheduling tool favored by smaller agencies and solopreneurs for its simplicity and transparency. According to their website, Buffer allows users to schedule posts across Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok with a drag-and-drop calendar interface. It offers analytics that track engagement, clicks, and follower growth, helping agencies measure the impact of their content. Buffer’s ‘Optimal Send Times’ feature uses historical data to recommend the best times to post for maximum reach. The platform also supports content libraries for storing and reusing approved assets, and its team collaboration tools allow for approval workflows and role assignments. While Buffer doesn’t generate content or conduct research, its focus on ease of use and reliability makes it ideal for agencies that already have a content strategy in place and simply need an efficient way to execute it. Its pricing structure is straightforward, with no hidden fees, and its mobile app ensures on-the-go management.

Sprout Social is a comprehensive social media management platform designed for mid-to-large-sized agencies that require advanced analytics, CRM-like engagement tools, and team collaboration features. According to their website, Sprout Social offers unified inboxes for managing comments and messages across platforms, sentiment analysis, competitor benchmarking, and detailed reporting with customizable dashboards. Its Smart Inbox consolidates interactions from all connected social accounts into a single view, helping agencies respond faster and more effectively. The platform’s publishing tools include a visual calendar, bulk scheduling, and content recycling, while its analytics suite provides deep insights into audience demographics, post performance, and campaign ROI. Sprout Social also integrates with CRM systems and marketing automation tools, making it a strong choice for agencies looking to align social media efforts with broader client marketing strategies. While it doesn’t generate content using AI, its data-driven insights help agencies make informed decisions about content themes and timing, making it a powerful complement to content creation tools.

GetResponse is primarily an email marketing and automation platform that also offers tools for landing pages, webinars, and SMS marketing, making it a compelling alternative for agencies focused on lead generation and conversion-driven content. According to their website, GetResponse includes AI-powered features for creating email campaigns, landing pages, and product recommendations, along with automation workflows that trigger based on user behavior. Its landing page and website builder allow agencies to create high-converting assets without coding, while its webinar hosting tool supports live and automated events for lead nurturing. Although GetResponse is not designed for social media content creation, its strength lies in converting traffic into leads through targeted messaging and automation sequences. Agencies that work with clients in e-commerce or B2C lead gen may find GetResponse invaluable for closing the loop between social traffic and email capture. Its AI tools help optimize subject lines and content suggestions, though they are focused on email and landing page performance rather than social platform-native content.

Hurrdat Marketing is a boutique digital marketing agency that offers content marketing, SEO, and paid advertising services rather than a SaaS platform. According to their website, they specialize in helping local businesses and agencies improve organic visibility and content performance through tailored strategies. While they don’t offer a software product, their service model is worth considering for agencies that prefer outsourcing content creation and strategy rather than using automation tools. Hurrdat provides end-to-end content planning, keyword research, blog writing, and local SEO optimization, often serving as a white-label partner for web design agencies needing content support. Their case studies highlight measurable improvements in organic traffic and engagement, making them a viable alternative for agencies that want human-led strategy over AI automation. This approach is ideal for clients requiring highly nuanced, industry-specific content that may not yet be reliably generated by AI systems.