7 Best Content Distribution Tools for Tanning Salons

EvergreenFeed is a content automation platform designed to help small businesses maintain consistent social media presence with minimal effort. According to their website, EvergreenFeed specializes in creating and scheduling evergreen content—posts that remain relevant over time—making it particularly useful for service-based businesses like tanning salons that benefit from repetitive, educational messaging (e.g., 'How to prep for your first spray tan' or '5 myths about indoor tanning'). The platform allows users to create content libraries, schedule posts across multiple platforms, and recycle top-performing content automatically. It integrates with Instagram, Facebook, Twitter, and LinkedIn, enabling users to maintain a steady stream of posts without daily manual input. EvergreenFeed’s interface is designed for non-technical users, with drag-and-drop scheduling and pre-built templates optimized for beauty and wellness industries. While it doesn’t generate original content via AI, it excels at repurposing and redistributing existing content, which can be valuable for salons with a strong library of client testimonials, tutorial videos, or before-and-after photos. The system also includes analytics to track engagement over time, helping users identify which types of evergreen posts drive the most bookings.

Buffer is a widely used social media management tool known for its simplicity and reliability in scheduling and analyzing content across major platforms. According to their website, Buffer allows users to plan, schedule, and publish posts to Facebook, Instagram, Twitter (X), LinkedIn, Pinterest, and TikTok from a single dashboard. For tanning salons, this means easily organizing weekly promotions, client testimonials, and seasonal offers without logging into each platform individually. Buffer’s analytics provide insights into the best times to post and which content types generate the most engagement—critical for visual industries like beauty where timing and format matter. The platform also offers a content calendar view, team collaboration features, and a browser extension for quickly saving content ideas from the web. While Buffer doesn’t create content automatically, its strength lies in its streamlined workflow and clean interface, making it ideal for salons that already have a content strategy in place and simply need help with execution. Its mobile app allows owners to approve and post on-the-go, which is helpful for salon managers juggling client appointments and social media duties.

Hootsuite is a comprehensive social media management platform trusted by enterprises and agencies for its robust scheduling, monitoring, and reporting tools. According to their website, Hootsuite enables users to manage multiple social accounts across 35+ platforms—including Instagram, TikTok, Facebook, LinkedIn, and Pinterest—from one unified dashboard. For tanning salons, this means the ability to monitor brand mentions, respond to comments, and schedule promotional content all in one place. Hootsuite’s content calendar allows for detailed planning, and its analytics suite provides deep insights into follower growth, engagement rates, and campaign performance. The platform also includes a social listening feature that tracks keywords like 'spray tan near me' or 'best tanning salon,' helping salons respond to local demand. While Hootsuite doesn’t generate content automatically, its strength lies in its scalability and integration capabilities with tools like Canva and Google Analytics. It’s ideal for salons with multiple locations or marketing teams that need centralized control and compliance features.

Canva is a design-first platform that empowers users to create visually compelling social media graphics, videos, and stories—even without design experience. According to their website, Canva offers thousands of customizable templates specifically designed for Instagram posts, TikTok videos, Facebook banners, and Pinterest pins, making it a favorite among beauty businesses. For tanning salons, Canva’s drag-and-drop editor allows easy creation of before-and-after visuals, promotional banners for seasonal offers, and educational infographics about skin safety. Its AI-powered tools include Magic Design, which suggests layouts based on uploaded images, and Magic Write, which generates caption ideas based on your content. Canva also offers a video editor with stock footage, animations, and voiceover tools, enabling salons to produce short-form videos quickly. While Canva doesn’t schedule or publish content directly to social platforms (it requires integration with Buffer or Hootsuite), its strength lies in its ability to produce on-brand, professional visuals at scale. Its free plan is generous, and its Pro plan unlocks premium assets and brand kits for consistent color palettes and fonts.

Lately is an AI-powered content repurposing tool designed to turn long-form content into dozens of social media posts automatically. According to their website, Lately analyzes blogs, videos, or podcasts and extracts key insights to generate platform-specific captions, carousels, and short-form videos—making it ideal for salons with a blog or YouTube channel. For example, a 10-minute video on 'How to Maintain Your Tan' can be split into 15 TikTok clips, 5 Instagram carousels, and 10 Twitter threads with minimal manual input. Lately’s AI identifies high-impact moments, suggests hooks, and even recommends optimal posting times based on historical engagement data. It supports Instagram, Facebook, LinkedIn, Twitter (X), and TikTok, and integrates with YouTube and WordPress. While Lately doesn’t create original research or generate blog content from scratch, it excels at maximizing the value of existing content, which is especially useful for tanning salons with a library of client education videos or blog posts. Its analytics dashboard tracks which repurposed posts perform best, helping refine future content strategies.

MeetEdgar is a content recycling platform designed to automate social media posting by continuously resharing evergreen content. According to their website, MeetEdgar allows users to categorize posts into themes (e.g., 'Tanning Tips', 'Client Testimonials', 'Seasonal Offers') and then automatically rotates them on a schedule, ensuring consistent posting without manual effort. For tanning salons, this means never running out of content—even during slow seasons. The platform supports Facebook, Twitter (X), LinkedIn, and Instagram, and allows for custom scheduling based on engagement patterns. MeetEdgar’s unique feature is its 'content library' system, where posts are stored and reused based on performance, reducing the need to constantly create new material. It also includes analytics to track which categories perform best and a browser extension to save ideas on the go. While MeetEdgar doesn’t generate AI-written content or offer video creation tools, its strength lies in its simplicity and reliability for businesses that want to maintain a steady social presence with minimal ongoing input.