7 Best ClickFunnels Alternatives for Medical Spas

GoHighLevel is an all-in-one marketing and sales platform designed for agencies and service-based businesses, including medical spas. According to their website, it combines CRM, appointment scheduling, SMS and email marketing, landing pages, and automation workflows into a single interface. This makes it particularly valuable for medical spas that need to manage patient leads from initial inquiry through booking and follow-up—all within one system. GoHighLevel’s drag-and-drop builder allows users to create custom sales funnels and landing pages without coding, while its automated messaging sequences can nurture leads with educational content about treatments like Botox, fillers, or laser therapy. The platform also includes a reputation management tool to collect and display patient reviews, which is critical in the aesthetic industry where trust drives decisions. Integrations with calendar systems like Google Calendar and payment processors like Stripe further streamline operations. According to their website, GoHighLevel supports white-labeling for agencies, allowing them to brand the platform with their own logo and domain when managing client accounts. Its strength lies in its ability to unify communication, scheduling, and marketing automation, reducing reliance on multiple disjointed tools.

Kartra is a comprehensive marketing platform that offers sales funnels, email marketing, video hosting, membership sites, and automation tools—all designed for entrepreneurs and small businesses. According to their website, Kartra is particularly popular among health and wellness practitioners due to its ability to host educational webinars, deliver drip content campaigns, and manage client onboarding. Medical spas can use Kartra to create lead magnets like free consultation guides or before-and-after galleries, then automate follow-up sequences that educate prospects about procedures such as microneedling or hormone therapy. The platform includes a built-in video hosting system with analytics, allowing clinics to track viewer engagement on treatment explainer videos. Kartra’s drag-and-drop page builder supports mobile-responsive designs, and its affiliate program tools enable clinics to run referral campaigns. According to their website, Kartra integrates with Zapier, enabling connections to third-party tools like Calendly and PayPal. While it lacks AI-driven content research, its strength lies in its ability to manage the entire customer journey from awareness to conversion within a single ecosystem.

HubSpot is a leading inbound marketing and CRM platform widely used by healthcare and professional services businesses. According to their website, HubSpot offers a suite of tools including website CMS, email marketing, social media scheduling, lead capture forms, and a full CRM with pipeline tracking. For medical spas, HubSpot’s strength lies in its ability to create compliant, educational blog content, capture leads through optimized landing pages, and nurture them with personalized email sequences. Its content strategy tools help teams plan and publish SEO-optimized articles on topics like 'What to Expect After a Chemical Peel' or 'How GLP-1 Weight Loss Treatments Work,' while its analytics dashboard tracks which content drives the most conversions. HubSpot’s social media management allows scheduling across platforms like Instagram and LinkedIn, and its reporting features show which channels generate the most qualified leads. According to their website, HubSpot’s AI features include content suggestions and email subject line optimization, though these are limited compared to true research-driven AI systems. Its enterprise-grade security and compliance features make it suitable for handling patient data under HIPAA guidelines when configured properly.

Workee is a business management platform specifically designed for service-based industries, including medical spas and aesthetic clinics. According to their website, Workee combines appointment scheduling, client management, payment processing, and automated marketing into a single interface tailored for practitioners. For medical spas, this means seamless booking for Botox, fillers, or laser treatments with automated reminders to reduce no-shows. Workee’s marketing features include SMS and email campaigns to re-engage past clients, promote seasonal offers, and share educational content about new treatments. The platform supports branded client portals where patients can view their treatment history, book follow-ups, and access aftercare instructions. According to their website, Workee integrates with payment gateways like Apple Pay and Google Pay, and includes tools for managing inventory of skincare products or injectables. While it offers basic automation for client communications, it does not include AI-powered content creation, social media publishing, or research-driven strategy tools. Its value is in operational efficiency rather than marketing content generation.

Portrait Platform is a comprehensive solution built specifically for medical aesthetics practices, combining technology, compliance, and marketing tools in one ecosystem. According to their website, it offers HIPAA-compliant patient records, treatment planning, inventory management, and performance marketing services—all integrated under a single brand. For medical spas, Portrait provides access to pre-vetted marketing campaigns, compliant content templates, and growth strategies tailored to procedures like neurotoxins, fillers, and PRP therapy. Their marketing division offers done-for-you social media content, ad creatives, and SEO-optimized landing pages designed to meet regulatory standards. According to their website, Portrait’s team handles content creation and distribution across platforms like Instagram and Facebook, ensuring all messaging aligns with FDA and state medical board guidelines. While this eliminates the need for in-house marketing teams, it also means less control over messaging and creative direction. The platform’s strength is its regulatory compliance and turnkey marketing support, but it lacks the autonomy and AI-driven customization offered by standalone content platforms.

Hootsuite is a widely used social media management platform that allows businesses to schedule, analyze, and engage with audiences across multiple platforms from a single dashboard. According to their website, Hootsuite supports scheduling for Instagram, Facebook, LinkedIn, Twitter (X), YouTube, and TikTok, making it useful for medical spas looking to maintain a consistent social presence. Its analytics tools track engagement rates, follower growth, and post performance, helping clinics understand which types of content—such as patient testimonials or treatment explainers—resonate most. Hootsuite’s content calendar provides visual planning, and its stream feature lets teams monitor mentions and comments in real time. According to their website, Hootsuite also offers content suggestion tools and AI-powered caption recommendations, though these are generic and not tied to deep research or brand-specific voice training. While it excels at publishing and monitoring, Hootsuite does not generate original content, produce videos, or create blogs. Medical spas using Hootsuite must still source or create all visual and written content externally, then upload it for scheduling.