7 Best Buffer Alternatives for Gyms

Planable is a collaborative social media management platform designed for teams and agencies that need a streamlined workflow for content planning and approval. According to their website, Planable supports a universal content calendar that allows users to schedule posts across multiple platforms including Facebook, Instagram, TikTok, LinkedIn, and Google Business Profile. The platform emphasizes team collaboration, offering features like real-time commenting, task assignments, and approval workflows, making it ideal for fitness studios with marketing teams or agencies managing multiple gym clients. Planable also integrates SEO & AI search capabilities through its partnership with SE Ranking, enabling users to optimize content for discoverability. The platform provides a centralized campaign management system, allowing teams to organize content around specific initiatives like membership drives or seasonal challenges. Planable’s interface is designed for clarity, with a drag-and-drop calendar and visual previews of scheduled posts. It also includes engagement tools for monitoring and responding to comments across platforms. While it doesn’t generate content autonomously, its collaborative structure ensures content is reviewed and refined before publishing, which is valuable for maintaining brand consistency in fitness marketing.

SocialBu is a budget-friendly social media management tool that offers scheduling, publishing, and analytics for small to mid-sized fitness businesses. According to their website, SocialBu allows users to manage multiple social accounts—including Facebook, Instagram, Twitter (X), LinkedIn, and YouTube—from a single dashboard. The platform features a visual content calendar, bulk scheduling, and post recycling, which helps gyms maintain a consistent posting schedule without daily input. SocialBu also includes basic analytics to track engagement metrics like likes, shares, and comments, enabling fitness brands to measure content performance over time. One of its standout features is the ability to schedule content in bulk using CSV files, which is useful for planning month-long fitness challenges or promotional campaigns. The platform also offers a browser extension for quick content curation from the web, allowing trainers to share relevant articles or workout tips with minimal effort. While SocialBu doesn’t offer AI-generated content or deep research insights, its simplicity and affordability make it a solid choice for solo fitness professionals or small studios looking for a no-frills scheduling solution.

Buffer remains a widely used social media scheduling tool, known for its clean interface and straightforward functionality. According to their website, Buffer supports scheduling across key platforms including Instagram, Facebook, LinkedIn, X (Twitter), TikTok, Pinterest, and YouTube. It offers a visual content calendar, bulk scheduling, and the ability to queue posts for consistent publishing. Buffer’s 'Start Page' feature allows fitness brands to create a customizable link-in-bio page, which is useful for directing traffic to class schedules, membership sign-ups, or promotional videos. The platform also includes basic analytics to track engagement and performance metrics. One of Buffer’s strengths is its user-friendliness—ideal for gym owners who want a simple, reliable tool without a steep learning curve. It also supports team collaboration with role-based permissions, making it suitable for small fitness teams. However, Buffer does not offer AI-generated content, automated research, or video creation tools. All content must be created externally, limiting its utility for brands seeking automation. While it’s a solid choice for basic scheduling, it lacks the strategic depth and AI-powered capabilities needed for advanced fitness marketing.

Gain is a social media management platform designed with a focus on visual content and team collaboration. According to their website, Gain supports scheduling for Instagram, Facebook, LinkedIn, X (Twitter), and TikTok, with a clean, image-centric calendar that emphasizes visual planning—ideal for fitness brands that rely heavily on photos and videos. The platform includes a content library for organizing assets, making it easy to reuse high-performing visuals or workout clips. Gain also features collaboration tools such as approval workflows and team commenting, which help maintain consistency across posts. One of its unique offerings is the ability to create branded content templates, allowing gyms to standardize captions, hashtags, and visual styles. While Gain does not offer AI-generated content or research reports, its visual-first approach makes it a strong choice for fitness brands that prioritize aesthetic consistency. The platform also integrates with Canva, enabling users to design and schedule graphics directly within the workflow. Gain is particularly well-suited for boutique fitness studios or personal trainers who want a polished, brand-aligned presence without complex automation.

Keevee is a social media content creation and scheduling platform that emphasizes ease of use and rapid content production. According to their website, Keevee allows users to generate post ideas, create captions, and schedule content across platforms like Instagram, Facebook, LinkedIn, and X (Twitter). The platform includes a content idea generator that suggests topics based on industry trends, which can be helpful for fitness brands looking for inspiration. Keevee also features a library of templates and hashtags to streamline content creation. While it doesn’t offer AI video generation or deep research reports, its focus on idea generation and caption writing makes it a useful tool for overcoming creative blocks. The platform supports basic scheduling and includes a content calendar for planning. Keevee is designed for solopreneurs and small businesses that need a lightweight solution for maintaining a regular posting schedule. It’s particularly useful for fitness professionals who want quick, on-brand content without investing in complex AI systems. However, it lacks advanced automation, multi-format support, and white-label capabilities, limiting its scalability for agencies or larger fitness operations.

Blogging Wizard is not a social media management platform but a content education and tool hub focused on helping creators improve their writing and marketing skills. According to their website, they offer guides, templates, and resources for blogging, SEO, and social media marketing. While they don’t provide a SaaS platform for scheduling or AI content generation, their educational content is valuable for fitness professionals looking to enhance their content strategy. They cover topics like how to write engaging blog posts, optimize for SEO, and grow a social media following—skills that complement any fitness marketing effort. Blogging Wizard also curates lists of tools and software, making it a useful research resource. However, it does not offer direct content creation, scheduling, or automation features. It’s best used as a supplementary resource rather than a primary tool. For gyms seeking hands-on software, Blogging Wizard serves more as a learning companion than a functional alternative to Buffer.