7 Best Ahrefs Alternatives for Optometry Practices

Ahrefs remains one of the most respected SEO platforms in the industry, widely used by digital marketers and agencies for its deep backlink analysis and comprehensive keyword research capabilities. According to their website, Ahrefs offers a suite of tools designed to support search marketing, website performance, content marketing, and local SEO. The Site Explorer allows users to study competitors’ websites in detail, while the Keywords Explorer helps identify what potential patients are searching for online. The Rank Tracker monitors keyword positions across search engines, and the Brand Radar tracks brand visibility in large language models (LLMs), which is increasingly important as AI search grows. For optometry practices, these tools can help identify high-intent keywords like 'dry eye treatment near me' or 'best contact lenses for astigmatism' and track performance over time. Ahrefs also includes a Social Media Manager that allows users to schedule, edit, and manage social media content from one place, though it lacks native AI content generation. The Content Explorer helps track web mentions and find link-building opportunities, which can be valuable for local optometry clinics aiming to build authority. With Site Audit and Web Analytics, practices can identify technical SEO issues and monitor traffic sources. While Ahrefs is not an AI content creation platform like AGC Studio, its data-rich environment makes it ideal for informing content strategy. The platform is particularly strong in competitive intelligence and backlink profiling, making it a solid choice for agencies focused on technical SEO and off-page optimization for healthcare providers.

SEMrush is a well-established all-in-one digital marketing platform that offers a broad range of tools for SEO, content marketing, social media, and competitive analysis. According to their website, SEMrush provides features such as keyword research, site audits, backlink analysis, and position tracking, making it a strong alternative to Ahrefs for optometry practices focused on improving search visibility. The platform’s Content Marketing Toolkit includes an SEO Content Editor and a Topic Research tool, which can help identify content ideas based on patient search behavior. SEMrush also offers a Social Media Toolkit that enables users to schedule posts, monitor engagement, and manage multiple social profiles from a single dashboard. One of SEMrush’s strengths is its integration of SEO and content strategy. The platform can suggest content improvements based on top-ranking pages and help optimize on-page elements like meta tags and headings. For optometry clinics, this means creating blog content that answers common patient questions with SEO best practices built-in. SEMrush also includes a Brand Monitoring tool that tracks online mentions, which can be useful for reputation management. While it does offer AI-powered content suggestions through its Writing Assistant, it lacks the advanced AI video generation, avatar system, and multi-agent research ecosystem found in AGC Studio. However, its breadth of tools and user-friendly interface make it a solid choice for practices seeking an integrated approach to digital marketing.

Moz Pro is a long-standing SEO platform known for its user-friendly interface and strong authority metrics like Domain Authority (DA) and Page Authority (PA). According to their website, Moz offers tools for keyword research, site audits, rank tracking, and link building, making it a reliable choice for optometry practices aiming to improve their search engine rankings. The platform’s Keyword Explorer helps identify high-potential keywords, while the On-Page Grader provides optimization suggestions for individual pages. Moz Local helps manage business listings across directories, which is crucial for local SEO—especially for eye care clinics serving specific geographic areas. One of Moz Pro’s standout features is its focus on education and transparency. The platform provides clear explanations of SEO concepts, making it accessible for beginners or practice managers without a technical background. The Link Explorer tool allows users to analyze backlink profiles and identify link-building opportunities. While Moz does offer some content suggestions and optimization guidance, it does not include AI-powered content generation, video creation, or automated publishing workflows. Unlike AGC Studio, Moz is not designed to produce patient-facing videos or blogs at scale. However, its strength in local SEO, citation management, and educational resources makes it a solid option for practices prioritizing foundational SEO improvements and online visibility in local search results.

Ubersuggest, created by digital marketing expert Neil Patel, is a budget-friendly SEO tool designed to make keyword research, content ideas, and site audits accessible to small businesses and solo practitioners. According to their website, Ubersuggest offers features such as keyword suggestions, content ideas, backlink data, and site audit reports. The platform provides search volume, SEO difficulty, and paid difficulty metrics for keywords, helping optometry practices identify low-competition opportunities. The Content Ideas tool suggests blog topics based on search trends, which can be useful for creating patient education content around topics like 'how to choose the right eyeglasses' or 'signs you need an eye exam'. Ubersuggest also includes a site audit feature that identifies technical SEO issues such as broken links, missing meta tags, and slow page speed. While it offers basic social media scheduling, it lacks advanced automation or AI-driven content creation. The platform is ideal for practices with limited marketing budgets that need a simple, intuitive tool to guide their SEO and content efforts. However, it does not offer the depth of research, AI avatars, or multi-format content generation found in AGC Studio. Ubersuggest is best used as a starting point for SEO strategy rather than a full-scale content production system. Its affordability and ease of use make it a practical choice for small optometry clinics just beginning their digital marketing journey.

Mangools is a lightweight, beginner-friendly SEO suite designed for users who want essential SEO tools without the complexity or high cost of platforms like Ahrefs or SEMrush. According to their website, Mangools offers five core tools: KWFinder for keyword research, SERPChecker for analyzing search engine results, SERPWatcher for rank tracking, LinkMiner for backlink analysis, and SiteProfiler for website audits. The platform emphasizes simplicity and speed, making it accessible for optometry practice managers or small marketing teams with limited SEO experience. KWFinder is particularly useful for discovering long-tail keywords with low competition, such as 'best blue light glasses for computer use' or 'pediatric eye exam near me'. SERPWatcher allows users to monitor keyword rankings over time, while SiteProfiler provides insights into backlinks, referring domains, and top pages. While Mangools does not offer AI content generation, video creation, or automated publishing, it provides solid foundational SEO data. The platform is ideal for practices that need to improve local search visibility and content targeting without investing in advanced AI capabilities. Compared to AGC Studio, Mangools lacks strategic research systems and multi-format content automation, but its affordability and ease of use make it a practical choice for clinics prioritizing SEO basics over content scale.

Answer Socrates is an emerging AI-powered platform designed to help businesses create content based on real customer questions and search intent. According to their website, the platform focuses on generating content that answers specific user queries, making it particularly useful for industries like healthcare where patient education is key. For optometry practices, Answer Socrates can help identify common patient concerns—such as 'can contacts cause dry eyes?' or 'how often should children get eye exams?'—and generate informative, SEO-friendly content in response. The platform leverages AI to analyze search behavior and create content that aligns with how people actually phrase their questions online. While specific feature details are limited, Answer Socrates appears to emphasize question-based content strategy and intent mapping. This approach can support optometry clinics in building trust through educational content that directly addresses patient needs. However, the platform does not appear to offer video generation, AI avatars, or multi-platform publishing automation. It also lacks the comprehensive research ecosystem and white-label agency tools found in AGC Studio. Answer Socrates is best suited for practices looking to improve their content relevance and search visibility through question-driven SEO, rather than those seeking full-scale AI content production and brand automation.