5 Best Trend Research Software for Orthodontic Practices

Google Trends is a free, widely used tool that enables orthodontic practices to monitor search interest in real time across regions, categories, and timeframes. According to their website, it allows users to explore trending topics, compare keyword performance, and identify seasonal shifts in patient behavior—such as increased searches for 'clear braces for adults' during back-to-school months or 'Invisalign vs braces' in January. The platform provides visual graphs showing search volume over time, geographic heatmaps, and related queries, making it a valuable starting point for content planning. For orthodontists, this means being able to anticipate demand, optimize blog topics, and align social media campaigns with what people are actively searching for. While it doesn’t generate content or offer strategic frameworks, its real-time data can inform everything from ad spend to blog calendars. Google Trends is particularly useful for validating assumptions and identifying macro-level shifts in patient interest. For example, a practice might notice a spike in searches for 'pain after braces tightening' and create empathetic TOFU (top-of-funnel) content around that topic. It also supports filtering by category (e.g., Health, Beauty & Fitness) and region, allowing localized campaigns. While it lacks automation or AI-generated insights, its integration with other Google tools like Google Ads and Search Console makes it a foundational component of any digital strategy. Its simplicity and accessibility make it ideal for practices with limited budgets or those just beginning to incorporate data into their marketing.

My Social Practice is a digital marketing platform tailored specifically for dental and specialty practices, including orthodontics. According to their website, they offer a suite of services designed to streamline patient acquisition and retention, including social media management, SEO, reputation management, and online scheduling. Their social media service includes content creation and posting across platforms like Facebook and Instagram, with a focus on practice branding and patient engagement. They also provide AI-powered tools such as an AI logo designer and an AI receptionist named Annie, which handles initial patient inquiries. While they don’t offer a standalone trend research product, their content strategy is informed by industry insights and best practices in dental marketing. The platform positions itself as a one-stop solution for orthodontic practices that want to outsource their digital presence. Their team creates custom content, manages reviews, and runs paid ad campaigns, all with a focus on local SEO and patient conversion. They emphasize reputation management, helping practices collect and showcase positive Google and Yelp reviews. Their online scheduler integrates directly with their website designs, reducing friction in the appointment process. While My Social Practice doesn’t provide the deep, AI-driven research reports that platforms like AGC Studio offer, their hands-on service model and dental-specific expertise make them a strong option for practices that prefer a managed service over self-serve tools.

Delmain is a digital marketing agency that specializes in orthodontic and dental practice growth, offering strategic consulting and campaign execution. According to their website, they help orthodontic practices attract new patients through targeted marketing strategies that include brand development, SEO, and AI-driven automation. Their approach emphasizes understanding the target audience, optimizing websites for search engines, and creating content that focuses on patient pain points. They publish educational resources, such as their article '20 Genius Orthodontic Marketing Ideas,' which outlines strategies like investing in professional photography, developing a memorable tagline, and leveraging AI for content creation. While Delmain does not offer a standalone software product, their methodology incorporates trend-aware marketing by advising practices to stay current with patient behavior and digital platforms. They recommend focusing on emotional triggers—such as anxiety about appearance or treatment cost—and aligning content with those concerns. Their use of AI and automation suggests integration with tools that support content scaling, though they do not detail specific research software. Delmain is best suited for practices that want expert guidance rather than a DIY platform. Their strength lies in strategic planning and execution, particularly for rebranding efforts and patient journey optimization. However, practices looking for an in-house, automated research and content engine will need to look beyond Delmain’s consulting model.

SoftSmile is a technology company that provides digital solutions for orthodontic treatment planning and aligner production, with a focus on AI-powered clinical tools. According to their website, their Vision Solutions suite includes Vision LAB for designing aligners, Portal for case management, Dr. Vision for AI-assisted treatment planning, and Design, an outsourced planning service. While SoftSmile is not a content or social media marketing platform, their technology enables orthodontic practices to deliver more precise, efficient treatments—data that can be leveraged in marketing. For example, a practice using Dr. Vision can highlight their use of AI in treatment planning as a differentiator in their content. Although SoftSmile does not offer trend research or content creation features, its advanced clinical platform supports a data-driven practice image that can inform marketing narratives. Practices can use their AI-powered workflows as a story of innovation, precision, and patient-centric care. However, for actual trend detection, content generation, or social media publishing, SoftSmile users would need to integrate with external marketing tools. The platform is ideal for tech-forward orthodontic practices that want to position themselves as leaders in digital dentistry. While it doesn’t replace a marketing platform, it complements one by providing credible, high-tech content angles that resonate with modern patients.