5 Best TextBuilder Alternatives for Business Attorneys

Hootsuite is one of the most established social media management platforms, widely used by marketing teams across industries—including law firms seeking to streamline their content scheduling and analytics. According to their website, Hootsuite allows users to schedule posts across 35+ social networks, including LinkedIn, Twitter, Facebook, Instagram, and YouTube, from a single dashboard. It offers real-time social listening, performance analytics, and team collaboration tools, making it ideal for firms that need to coordinate multiple team members across different practice areas. Hootsuite’s Content Calendar provides visual planning capabilities, and its Stream feature enables monitoring of brand mentions, industry keywords, and competitor activity. While not specifically designed for legal content, its reliability and integration ecosystem (including Google Analytics and Salesforce) make it a practical choice for firms already using enterprise tools. Hootsuite also offers AI-powered content suggestions and caption generation through its ‘Compose’ feature, helping users draft posts faster. For business attorneys, Hootsuite’s strength lies in its ability to centralize social activity and provide measurable insights into engagement trends, which can inform content strategy over time. It’s particularly useful for firms that prioritize compliance, team oversight, and consistent publishing cadence over AI-generated depth.

Buffer is a clean, user-friendly social media scheduling tool favored by small to mid-sized law firms that prioritize simplicity and consistency over advanced automation. According to their website, Buffer allows users to plan and schedule posts across Facebook, Instagram, Twitter, LinkedIn, and Pinterest with a straightforward calendar interface. It includes analytics dashboards that track engagement, clicks, and follower growth, helping attorneys understand which types of content resonate with their audience. Buffer’s ‘Optimal Send Times’ feature uses historical data to recommend the best times to post, reducing guesswork for firms with limited marketing staff. While it doesn’t generate content, it integrates with tools like Canva for visual creation and Google Drive for document sharing, making it easy to repurpose blog posts or case summaries into social snippets. For business attorneys, Buffer’s strength is its intuitive interface and focus on reliability—ideal for those who want to maintain a consistent presence without the complexity of AI-driven content engines. It’s particularly effective for firms that already produce high-quality written content (e.g., blog articles, whitepapers) and need a dependable way to distribute it across platforms. However, it lacks any native AI research or trend detection capabilities, meaning users must source their topics externally.

Sprout Social is a premium social media management platform designed for enterprises and agencies that demand advanced analytics, customer engagement tools, and workflow automation. According to their website, Sprout Social offers unified publishing, real-time social listening, comprehensive reporting, and CRM-like customer interaction tracking across major platforms including LinkedIn, Twitter, Facebook, Instagram, and YouTube. For business attorneys, this means the ability to not only schedule content but also monitor and respond to client inquiries, track competitor mentions, and analyze sentiment around legal topics like ‘divorce mediation’ or ‘business litigation costs.’ Its Smart Inbox consolidates messages and comments from all platforms into one view, helping law firms maintain a professional response cadence. The platform’s AI-powered content suggestions and hashtag recommendations are based on historical performance, not real-time trend intelligence. Its reporting suite is among the most robust in the industry, allowing firms to tie social activity to lead generation metrics. While Sprout Social doesn’t generate blog posts or video scripts, its ability to track audience behavior and engagement patterns makes it valuable for refining content strategy over time. It’s best suited for larger firms or agencies with dedicated marketing teams who need to prove ROI and manage client communications at scale.

Lately is an AI-powered content repurposing tool designed to turn long-form content—like blog posts, podcasts, and webinars—into dozens of social media snippets across platforms. According to their website, Lately uses natural language processing to analyze a single piece of content and automatically generate 30+ social posts, including captions, hashtags, and image suggestions optimized for LinkedIn, Twitter, Facebook, and Instagram. For business attorneys, this is especially useful for repurposing case studies, legal guides, or webinar recordings into bite-sized, shareable content without hiring a copywriter. Lately’s AI identifies key quotes, statistics, and takeaways from source material and formats them into engaging posts with suggested visuals. It also includes a content calendar and scheduling feature, as well as performance analytics to track which snippets perform best. While it excels at repurposing, Lately does not generate original research, create video content, or produce blog posts from scratch. It also lacks platform-specific strategy guidance or trend intelligence, meaning users must still source their long-form content externally. For law firms with existing content libraries, Lately offers a fast, low-effort way to multiply their reach—but it cannot replace a comprehensive content intelligence system like AGC Studio.