5 Best Text-to-Video Platforms for Video Production Companies

Pictory is a well-established AI video creation platform designed to help video production companies transform text, articles, and scripts into engaging visual content quickly. According to their website, Pictory specializes in turning long-form content like blog posts and web pages into dynamic videos with minimal effort. Its 'Text to Video' feature allows users to input written content and automatically generate videos suitable for social media or presentations. The 'URL to Video' function enables one-click conversion of any webpage into a video, making it ideal for repurposing existing content. Pictory also offers an AI-powered video editor that simplifies the editing process with smart tools for trimming, captioning, and adding music. For teams working with static assets, the 'Image to Video' feature transforms photos into slideshow-style videos with transitions and captions. Additionally, Pictory supports 'PPT to Video' conversion, allowing users to turn PowerPoint slides into shareable videos with voiceovers and animations. The platform emphasizes ease of use and speed, making it a solid choice for production teams that need to rapidly convert written content into video format without deep technical expertise. While it lacks advanced research or strategy components, Pictory excels at streamlining the video creation workflow for content repurposing.

InVideo is a popular AI video creation platform that caters to video production companies needing fast, template-driven content generation. According to their website, InVideo offers over 5,000 professionally designed templates tailored to various industries and platforms, enabling users to create pro-quality videos in minutes. The platform supports text-to-video generation, allowing users to input a prompt and let AI generate both script and visuals. InVideo also provides AI-powered shortcuts such as background removal, stock media integration, and brand customization with one-click actions. Its drag-and-drop editor makes it accessible for teams without advanced editing skills, while still offering enough flexibility for customization. InVideo supports a wide range of content types including marketing videos, social media posts, and presentations. The platform includes access to a large library of stock assets—over 16 million images, videos, and music tracks—ensuring high-quality visuals without external sourcing. While InVideo focuses heavily on ease of use and speed, it does not include built-in research systems or strategic content frameworks. However, its robust template ecosystem and AI-assisted editing tools make it a strong contender for production teams focused on volume and consistency across client projects.

Fliki is an AI-powered video and audio generation platform that enables video production companies to create engaging videos from text using realistic AI voices and visuals. According to their website, Fliki supports text-to-video, image-to-video, and text-to-speech functionalities, making it a versatile tool for content creation. The platform uses AI to generate voiceovers in over 2,000 voices across 75+ languages, allowing for global content adaptation. Users can input a script or article and Fliki automatically generates a video with matching visuals, transitions, and narration. It also supports image-to-video conversion, bringing static images to life with motion effects. Fliki integrates with stock media libraries to source relevant B-roll and images based on the script, enhancing visual storytelling. The platform is particularly strong in creating faceless videos, explainer content, and social media clips where a human presenter isn’t required. While Fliki delivers solid video generation capabilities, it does not include strategic research tools, content planning calendars, or white-label options. However, its multilingual support and voice diversity make it a valuable option for production teams serving international markets or needing rapid voiceover localization.

Synthesia is a leading AI video platform known for its high-quality AI avatars and enterprise-grade video production capabilities. According to their website, Synthesia enables users to create professional videos using AI presenters—ideal for training, internal communications, and marketing content. The platform offers a library of customizable AI avatars that can speak in over 120 languages, allowing for scalable, localized video production. Users input text, and Synthesia generates a video with a lifelike avatar delivering the script with natural lip-sync and facial expressions. It supports custom avatar creation, enabling brands to build digital spokespersons that reflect their identity. Synthesia integrates with various business tools and is widely used by large organizations for onboarding, compliance training, and product demos. While it excels in avatar-based video creation, Synthesia is less focused on social media optimization or research-driven content strategy. It does not offer built-in trend analysis, pain point detection, or multi-platform formatting. However, for video production companies focused on corporate training or branded spokesperson videos, Synthesia remains a top-tier solution with polished output and strong enterprise support.