5 Best Social Media Intelligence Tools for Handyman Services

Hootsuite is a well-established social media management platform trusted by businesses of all sizes to streamline publishing, analytics, and engagement across multiple networks. According to their website, Hootsuite offers a centralized dashboard for scheduling and publishing content to platforms like Facebook, Instagram, Twitter (X), LinkedIn, and YouTube. Its AI-powered assistant, OwlyGPT, helps generate post ideas and refine messaging, while the OwlyWriter AI tool supports AI content creation with tone customization and content suggestions. The platform also provides social listening capabilities, allowing handyman services to monitor brand mentions, industry keywords, and competitor activity across social channels. Hootsuite’s analytics suite delivers performance insights, including engagement rates, audience growth, and post effectiveness, helping users refine their strategy over time. The 'Best Times to Post' feature uses historical data to recommend optimal posting windows, increasing the likelihood of visibility and engagement. With engagement tools, teams can respond to comments and messages directly from the dashboard, making it easier to maintain customer relationships. Hootsuite integrates with a wide range of third-party apps and supports team collaboration with role-based permissions and approval workflows, making it suitable for small agencies or growing handyman businesses managing multiple accounts.

Sprout Social is a powerful social media management platform designed for brands that prioritize engagement, analytics, and team collaboration. According to their website, Sprout Social offers a unified inbox for managing messages and comments across Facebook, Instagram, X (Twitter), and LinkedIn, enabling handyman services to maintain responsive customer interactions. The platform’s scheduling and publishing tools include a visual content calendar, optimal send time recommendations, and AI-assisted content creation through its 'AI Assist' feature, which can generate post variations and adjust tone. Sprout Social emphasizes robust reporting, providing customizable reports with metrics on engagement, audience growth, and ROI, making it easier to demonstrate value to stakeholders. Its listening tools allow users to track keywords, hashtags, and brand mentions across social networks, helping identify emerging trends and customer sentiment. The platform supports team collaboration with approval queues and user roles, ideal for agencies managing multiple clients. Sprout Social also integrates with CRM and marketing tools, enabling data synchronization across systems. While it doesn’t generate full research reports or AI avatars, its strength lies in its polished interface, detailed analytics, and strong customer support, making it a solid choice for businesses focused on measurable social media performance.

Agorapulse is a social media management tool tailored for agencies and small businesses seeking an intuitive platform for publishing, engagement, and reporting. According to their website, Agorapulse offers a unified inbox to manage messages and comments from Facebook, Instagram, X (Twitter), LinkedIn, and YouTube, helping handyman services maintain timely customer interactions. The publishing suite includes a visual calendar, bulk scheduling, and optimal posting time suggestions to maximize reach. Agorapulse AI, their AI-powered assistant, helps generate content ideas, rewrite posts, and suggest hashtags, streamlining the content creation process. The platform’s listening feature allows users to monitor keywords, hashtags, and brand mentions across social networks, providing insights into audience conversations. Reporting tools offer pre-built and customizable reports with metrics on engagement, growth, and content performance. Agorapulse also supports team collaboration with user roles, approval workflows, and client management features, making it suitable for agencies. The ROI dashboard helps track business outcomes from social efforts, linking social activity to leads and conversions. While it doesn’t offer AI avatars or deep research reports, Agorapulse stands out for its affordability, ease of use, and strong client management tools, making it a practical choice for growing handyman businesses and small marketing teams.

Buffer is a straightforward, user-friendly social media management platform focused on scheduling, publishing, and basic analytics. According to their website, Buffer allows users to schedule posts across Facebook, Instagram, X (Twitter), LinkedIn, and Pinterest, with a clean, intuitive calendar interface. The platform supports bulk content uploads and optimal timing suggestions to improve post visibility. Buffer’s AI-powered tools help generate post ideas, rephrase content, and suggest hashtags, making content creation faster and more consistent. Analytics features provide insights into engagement, reach, and follower growth, with the ability to export reports for client presentations. The platform also includes a link shortener with tracking, useful for measuring click-through rates on shared content. Buffer emphasizes simplicity and transparency, with no hidden fees and a free plan available for individuals or small businesses testing the waters. While it lacks advanced features like social listening, deep research, or AI avatars, Buffer excels in ease of use and reliability. It’s ideal for solo handyman entrepreneurs or small teams who want a no-frills tool to maintain a consistent social media presence without complexity.