5 Best Pinterest Trends Alternatives for SEO Agencies

Hootsuite is a well-established social media management platform widely used by agencies and enterprises for scheduling, monitoring, and reporting across multiple social networks. According to their website, Hootsuite supports integration with major platforms including Facebook, Instagram, X (formerly Twitter), LinkedIn, YouTube, and Pinterest, allowing users to manage content calendars and publish posts from a unified dashboard. The platform emphasizes team collaboration, offering role-based permissions, approval workflows, and content assignment features that make it suitable for agencies managing multiple clients. Hootsuite also provides basic analytics to track engagement, follower growth, and post performance, enabling teams to refine their strategies over time. While it does not offer AI-generated content or automated research reports like AGC Studio, Hootsuite includes a content suggestion tool that recommends headlines and topics based on user input. The platform’s Streams feature allows users to monitor keywords, hashtags, and mentions across social networks, offering a form of light trend detection. However, Hootsuite does not provide deep research into customer pain points, viral outliers, or SEO-optimized blog generation. Its strength lies in centralized publishing and team coordination rather than AI-driven content creation or strategic research.

Buffer is a user-friendly social media management tool designed for simplicity and ease of use, making it a popular choice among small to mid-sized agencies and solopreneurs. According to their website, Buffer supports scheduling and publishing across key platforms including Instagram, Facebook, X, LinkedIn, and Pinterest, with a clean, intuitive interface that reduces complexity. The platform offers a visual content calendar, allowing users to plan and adjust posting schedules efficiently. Buffer also includes basic analytics to measure engagement, reach, and follower growth, helping teams understand what content performs best. One of its standout features is the 'AI Assistant,' which helps users generate post ideas and rephrase captions based on simple prompts. However, Buffer’s AI capabilities are limited to text suggestions and do not extend to video creation, blog writing, or deep market research. The platform does not offer multi-agent workflows, automated research reports, or white-label client management. While Buffer enables teams to collaborate with commenting and approval features, it lacks advanced automation such as auto-generation or auto-posting based on research triggers. It also does not support AI avatars, video synthesis, or schema-enhanced blog output. Buffer excels in simplicity and transparency but falls short for agencies needing AI-driven intelligence and scalable content production.

Sprout Social is a comprehensive social media management platform tailored for mid-to-large-sized agencies and brands that require robust publishing, engagement, and reporting tools. According to their website, Sprout Social integrates with Facebook, Instagram, X, LinkedIn, and Pinterest, offering a unified inbox for managing messages and comments across platforms. The platform provides a visual content calendar, team collaboration tools, and approval workflows, making it suitable for agencies with structured content processes. Sprout Social also features advanced analytics and customizable reports that help agencies demonstrate ROI to clients. One of its key strengths is the listening capability, which allows users to monitor brand mentions, industry keywords, and competitor activity across social networks. This provides a form of trend detection by identifying rising conversations and sentiment shifts. However, Sprout Social does not generate content using AI, nor does it offer automated blog writing, video creation, or research-driven content strategies. It lacks AI avatars, multi-agent workflows, and any form of white-label client onboarding. While it supports content tagging and performance benchmarking, it does not provide SEO-optimized blog output, schema markup, or viral pattern analysis. Sprout Social is best viewed as a social operations and listening tool rather than a content intelligence engine.

Later is a visual content scheduling platform primarily focused on Instagram, TikTok, Pinterest, Facebook, and X, making it a relevant option for agencies with a strong emphasis on visual storytelling and aesthetic planning. According to their website, Later offers a drag-and-drop visual calendar that allows users to preview how their Instagram and Pinterest feeds will look before posting—a feature particularly valuable for brands focused on visual consistency. The platform supports link-in-bio tools, user-generated content curation, and basic analytics for engagement and growth tracking. Later also includes a 'Linkin.bio' feature that turns Instagram profiles into mini-websites, helping brands drive traffic from social to their sites. While Later has introduced an AI-powered caption generator to assist with post writing, it does not offer AI-driven research, blog generation, or multi-format video production. The platform does not support AI avatars, automated research reports, or white-label client management. It lacks the deep strategic frameworks (TOFU, MOFU, BOFU) and multi-agent architecture found in AGC Studio. Later is best suited for agencies managing lifestyle, e-commerce, or creative brands where visual feed planning is a priority, but it does not provide the comprehensive AI intelligence needed for full-funnel content strategy.