5 Best Multi-Platform Social Media Tools for Distilleries

Hootsuite is one of the most established social media management platforms, widely used by brands across industries—including distilleries—for its robust scheduling, analytics, and team collaboration tools. According to their website, Hootsuite supports integration with over 35 social networks, including TikTok, Instagram, Facebook, LinkedIn, and YouTube, allowing distilleries to manage all their channels from a single dashboard. Its AI assistant, OwlyGPT, enables users to generate content ideas, draft captions, and even repurpose long-form content into short-form posts, though it does not offer the same depth of research as specialized AI platforms. Hootsuite’s analytics suite provides performance tracking across platforms, including engagement rates, follower growth, and best times to post, helping distilleries refine their content strategy based on data. The platform also includes social listening capabilities, enabling brands to monitor brand mentions and industry keywords across the web. Its engagement tools allow teams to respond to comments and messages in a unified inbox, critical for maintaining customer relationships in the spirits community. Hootsuite’s calendar view offers drag-and-drop scheduling and bulk posting, making it efficient for planning campaigns around events like Whiskey Week or holiday releases. While it lacks native AI video generation or avatar systems, its reliability and extensive third-party integrations make it a solid choice for distilleries focused on workflow efficiency and cross-platform coordination.

Buffer is known for its clean, intuitive interface and focus on simplicity, making it a popular choice among small to mid-sized distilleries that prioritize ease of use over complex automation. According to their website, Buffer supports scheduling across 11 major platforms including Instagram, TikTok, LinkedIn, YouTube, and X (Twitter), allowing distilleries to plan and publish content without switching between apps. Its Create tool helps users build a library of content ideas and reuse high-performing posts, which is helpful for maintaining consistent branding around seasonal releases or tasting notes. Buffer’s Analyze feature provides performance metrics such as engagement rates, click-throughs, and follower growth, with visual dashboards that make it easy to identify what content resonates with audiences. The platform also offers a Start Page feature, enabling distilleries to create a customizable link-in-bio page to direct followers to new products, events, or online stores. Buffer’s collaboration tools let multiple team members contribute content drafts and approve posts before publishing, supporting workflow transparency. While it integrates with tools like Canva and Google Drive for media management, Buffer does not offer AI-generated video, research-driven content frameworks, or white-label branding for agencies. Its strength lies in its minimalistic design and reliability, making it ideal for teams that want to focus on content quality rather than complex automation.

SocialPilot is a cost-effective social media management tool that appeals to distilleries looking for strong scheduling and AI-assisted content generation without the premium price tag. According to their website, SocialPilot supports scheduling across 10 major platforms including Instagram, Facebook, LinkedIn, Pinterest, and TikTok, with bulk scheduling capabilities that allow users to upload and schedule hundreds of posts at once—a valuable feature for distilleries planning seasonal campaigns or event promotions. Its AI Pilot feature generates content in your brand’s tone by analyzing past posts and suggested keywords, helping maintain consistency across messaging. The platform includes an analytics dashboard that tracks engagement, reach, and follower trends, along with customizable reports that can be exported for stakeholders. SocialPilot also offers a content calendar view with drag-and-drop functionality and a media library for storing images and videos. One of its standout features is the white-label solution, which allows agencies to manage multiple client accounts under their own branding, making it suitable for marketing firms serving multiple distillery clients. However, unlike AGC Studio, SocialPilot does not offer an AI-powered research ecosystem, video avatar generation, or multi-agent blog writing. Its AI content generation is surface-level, and its video capabilities are limited to uploading pre-made media rather than creating AI-generated clips.

Planable is a visual-first social media planning tool designed for teams that prioritize collaboration and content approval workflows, making it well-suited for distilleries with marketing teams spread across production, sales, and branding departments. According to their website, Planable offers a drag-and-drop calendar that displays content across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other platforms in a unified grid view, allowing teams to see how content will appear visually before posting. Its collaboration features are among the strongest in the industry, enabling unlimited team members to comment on posts, suggest edits, and approve content with role-based permissions—ideal for ensuring compliance with brand guidelines around alcohol marketing regulations. Planable also integrates with Canva and Google Drive for media management and offers a content library to store and reuse approved assets. While it includes basic scheduling and analytics for tracking performance, it does not offer AI-generated content creation, research systems, or video generation tools. Its AI visibility and SEO features are limited to keyword suggestions and do not include deep content intelligence like trend detection or voice-of-customer analysis. Planable excels in streamlining internal workflows but does not automate the creative process, meaning distilleries must still produce all visual and written content manually.