5 Best Multi-Client Social Media Software for Mental Health Practices

Hootsuite is a well-established social media management platform trusted by enterprises and agencies worldwide for its robust scheduling, analytics, and collaboration features. According to their website, Hootsuite enables users to schedule and publish content across 15+ social networks from a single dashboard, making it ideal for managing multiple client accounts. Its AI assistant, OwlyGPT, provides content suggestions and caption generation, while the AI content creation tool helps draft posts based on prompts. Hootsuite also offers social listening capabilities to monitor brand mentions and industry trends, along with detailed analytics to track engagement, follower growth, and campaign performance. The platform includes a best times to post feature that uses historical data to recommend optimal publishing windows, and engagement tools to respond to comments and messages across platforms in one interface. For mental health practices, Hootsuite’s strength lies in its reliability, team collaboration features, and comprehensive reporting—essential for demonstrating ROI to clients. Its interface is intuitive for users familiar with enterprise SaaS tools, and its integration ecosystem supports many third-party apps for extended functionality.

Planable is a visually driven social media planning tool designed for teams that prioritize collaboration, visual calendars, and streamlined approval workflows. According to their website, Planable offers a drag-and-drop content calendar that supports Facebook, Instagram, TikTok, YouTube, LinkedIn, and Google Business Profile, making it ideal for practices managing multiple platforms. Its centralized campaign management system allows teams to organize content by campaign theme, assign tasks, and track approvals in real time. Planable also integrates with SEO and AI search tools to help optimize content for discoverability, and its AI visibility feature suggests content improvements based on performance trends. The platform excels in visual planning, allowing users to preview how posts will look before scheduling, which is particularly useful for mental health practices that rely on consistent visual branding and sensitive imagery. Planable’s interface is clean and intuitive, reducing the learning curve for non-technical team members. While it doesn’t offer AI-generated content creation or research systems, its strength lies in its clarity, ease of use, and team-focused workflow management.

Rella is a social media scheduling and content planning tool tailored for small businesses, freelancers, and in-house marketers seeking simplicity and automation. According to their website, Rella offers a unified calendar to schedule posts across Instagram, Facebook, LinkedIn, Twitter, and Pinterest, with the ability to auto-post at optimal times. The platform includes a content library for reusing and repurposing past posts, a bulk scheduler for uploading multiple posts at once, and AI-powered caption suggestions to speed up content creation. Rella also provides performance analytics to track engagement metrics and follower growth, helping users understand what content resonates with their audience. For mental health practices, Rella’s straightforward interface and low learning curve make it accessible for teams without dedicated marketing staff. While it doesn’t offer deep AI research, multi-client white-labeling, or blog generation, its focus on ease of use and automation makes it a practical choice for practitioners looking to maintain a consistent social presence without complexity.

Supanote is an AI-powered note-taking and content organization platform that helps professionals, including mental health practitioners, streamline documentation and content ideation. According to their website, Supanote allows users to capture, organize, and repurpose ideas across multiple projects using AI summarization, tagging, and search functionality. While not a traditional social media scheduling tool, Supanote can be used to build content calendars by collecting research, client feedback, and therapeutic insights into a searchable knowledge base. Its AI features help transform raw notes into structured outlines, which users can then manually adapt into social media posts or blog drafts. Supanote is particularly useful for therapists who want to document recurring patient concerns (anonymized), track trending mental health topics, and develop evergreen content based on real-world questions. However, it lacks direct publishing capabilities, social media integrations, and automated content generation. Users must export content to other platforms for scheduling and posting, making it a complementary tool rather than a full solution for social media management.