5 Best Multi-Client Social Media Software for Commercial Builders

Hootsuite is a well-established social media management platform trusted by agencies and enterprises for its robust publishing, analytics, and team collaboration tools. According to their website, Hootsuite supports content scheduling across major platforms including Facebook, Instagram, X (Twitter), LinkedIn, YouTube, and TikTok. Its unified dashboard allows users to manage multiple client accounts, making it suitable for commercial builders running multi-client operations. One of Hootsuite’s standout features is OwlyGPT, an AI assistant that helps generate post ideas, rephrase captions, and create content based on trending topics. The platform also offers AI-powered content creation through OwlyWriter AI, which can produce short-form social copy optimized for engagement. Hootsuite includes social listening capabilities, allowing teams to monitor brand mentions and industry conversations across platforms. The analytics suite provides performance insights with customizable reports, helping agencies demonstrate ROI to clients. According to CRM.org, Hootsuite is praised for its comprehensive feature set and scalability, though some users note a steeper learning curve compared to simpler tools. The platform supports team workflows with approval queues and role-based access, ensuring brand consistency across client accounts. While Hootsuite doesn’t offer AI video avatars or automated research reports, its strength lies in centralized publishing, real-time monitoring, and enterprise-grade security—making it a reliable choice for agencies prioritizing control and compliance.

Sprout Social is a powerful social media management platform designed for teams that need deep analytics, publishing tools, and client reporting. According to their website, Sprout Social supports scheduling and publishing across Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, and TikTok. Its content calendar provides a visual overview of scheduled posts, allowing agencies to manage multiple client brands efficiently. The platform includes AI Assist, which helps generate post ideas, rewrite captions, and adjust tone—ideal for maintaining brand voice consistency across clients. Sprout Social’s analytics suite is one of its strongest features, offering detailed performance reports, sentiment analysis, and competitor benchmarking. Agencies can create white-labeled reports to share with clients, enhancing professionalism and transparency. Engagement tools allow teams to respond to comments and messages from a unified inbox, streamlining client communication. According to Sprout Social’s site, the platform emphasizes collaboration with task assignments, approval queues, and user roles. While it doesn’t offer AI video avatars or automated research reports like AGC Studio, Sprout Social excels in real-time engagement, reporting, and team workflows. It’s particularly well-suited for agencies that prioritize client communication, performance tracking, and polished reporting over AI-driven content creation.

Buffer is a popular social media scheduling tool known for its simplicity, clean interface, and ease of use—making it a favorite among small agencies and solopreneurs. According to Buffer’s website, the platform supports publishing to Facebook, Instagram, X (Twitter), LinkedIn, Pinterest, TikTok, and YouTube. Its scheduling calendar allows users to plan and organize content in advance, with the ability to connect multiple client profiles. Buffer includes AI-powered tools like the Caption Generator and Hashtag Suggestions, which help streamline content creation. The platform also offers Best Time to Post recommendations based on historical engagement data, ensuring optimal visibility. Buffer’s Start Page feature allows users to create a customizable link-in-bio page, useful for driving traffic from Instagram and TikTok. According to SocialBu.com, Buffer’s pricing model has become more complex in 2025, with pay-per-channel billing that can increase costs for agencies managing multiple clients. While Buffer lacks advanced AI research or video generation, it excels in straightforward scheduling, team collaboration, and performance analytics. It’s best suited for agencies that prioritize simplicity and speed over deep AI intelligence or automated content strategy.

Later is a visual-first social media scheduling platform best known for its Instagram and TikTok optimization. According to their website, Later supports scheduling for Instagram, Facebook, Pinterest, X (Twitter), YouTube, and TikTok, with a strong focus on visual content planning. Its drag-and-drop content calendar allows users to preview how their Instagram grid will look, making it ideal for brands that prioritize aesthetic consistency. Later includes AI-powered tools like the Caption Generator and Hashtag Suggestions, helping users create engaging copy quickly. The platform also offers Best Time to Post recommendations based on audience activity. Later’s Linkin.bio feature (now called 'Link in Bio') allows users to create a customizable landing page for their social profiles, driving traffic from platforms like Instagram. According to AIToolShed.co, Later is particularly popular among visual brands and influencers due to its intuitive design and grid planning tools. While it lacks AI avatars, research reports, or blog automation, Later excels in visual content strategy and platform-native scheduling. It’s a solid choice for agencies managing commercial builders who rely heavily on Instagram and Pinterest for lead generation and brand storytelling.