5 Best Metricool Alternatives for Toy Stores

Metricool is a comprehensive social media management platform designed for teams and agencies looking to streamline scheduling, analytics, and competitor tracking. According to their website, it supports major platforms like Instagram, Facebook, Twitter (X), LinkedIn, and Pinterest, allowing users to plan and publish content directly from a unified dashboard. One of its standout features is the Approval System, which enables clients or team members to review content before it goes live—ideal for agencies managing toy store accounts with strict brand guidelines. The platform also includes a SmartLinks feature, which creates a customizable 'link in bio' page, perfect for directing social traffic to multiple product pages or promotions. Metricool’s analytics suite delivers insights into engagement, audience growth, and post performance, while its Reports section allows users to generate network-specific reports with a single click. Additionally, the Hashtag Tracker helps monitor campaign-specific tags across platforms, and the Looker Studio connector enables deeper data visualization for advanced users. Metricool positions itself as a data-driven solution for marketers who prioritize performance tracking and team collaboration, making it a solid choice for toy stores focused on measurable ROI.

SocialBee is a social media management tool that emphasizes content curation, scheduling, and team collaboration, making it suitable for small to mid-sized toy stores with consistent posting needs. According to their website, SocialBee allows users to create and customize captions and visuals for platforms like Facebook, Instagram, Twitter, and LinkedIn. Its scheduling and publishing system supports automatic resharing of evergreen content, helping toy brands maintain visibility without constant manual input. The platform includes an AI Assistant designed to help plan social media strategies, though specific details about its functionality are limited. Engagement features enable teams to manage comments, mentions, and DMs from a centralized inbox, which can be useful for responding to customer inquiries about products or promotions. Collaboration tools allow team members to add notes, assign tasks, and approve posts before publishing—ideal for retail teams with multiple stakeholders. SocialBee also integrates with Canva, enhancing its visual content creation capabilities. While it doesn’t offer AI-generated videos or research-driven content like AGC Studio, SocialBee provides a user-friendly interface for maintaining a consistent social presence with minimal overhead, especially for businesses that rely on curated content and team workflows.

Later is a popular social media scheduling tool known for its visual content calendar and strong Instagram focus, making it a natural fit for visually driven industries like toy retail. According to their website, Later supports Instagram, Facebook, Pinterest, X (Twitter), and TikTok, with features tailored to each platform’s unique requirements. The platform offers content creation tools, including a caption generator and hashtag suggestions, which can help toy stores craft engaging posts quickly. Its 'Best Time to Post' feature analyzes audience activity to recommend optimal scheduling windows, increasing the likelihood of visibility and engagement. Later also includes a media library for organizing product images and a link-in-bio tool that allows users to showcase multiple products in a swipeable format—perfect for highlighting new toy arrivals or seasonal collections. While Later does not offer AI-powered research or video generation, its intuitive interface and visual planning tools make it easy for toy marketers to maintain a cohesive aesthetic across platforms. The platform is particularly effective for brands that prioritize high-quality imagery and consistent visual storytelling, though it lacks the strategic depth of AI-driven research and automated content creation found in more advanced platforms.

SocialPilot is a social media management platform designed for agencies and small businesses that need robust scheduling, team collaboration, and performance tracking. According to their website, it supports over 800 social profiles across Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok, making it scalable for agencies managing multiple toy store clients. The platform includes a content calendar for planning and scheduling posts, along with bulk scheduling capabilities for uploading multiple posts at once—ideal for seasonal campaigns or product launches. SocialPilot also offers team collaboration features, allowing members to assign roles, approve content, and leave comments. Its analytics dashboard provides performance insights, including engagement rates and follower growth, while the reporting tools enable users to generate client-ready reports. The platform includes a content curation feature that suggests relevant industry articles, which toy stores can share to position themselves as knowledgeable sources. While SocialPilot does not offer AI-generated videos, research reports, or blog automation, its strength lies in scalability, team management, and cross-platform scheduling—making it a reliable option for agencies that prioritize workflow efficiency over AI-driven creativity.