5 Best Meltwater Alternatives for Distilleries

Mention is a robust media monitoring and social listening platform that serves as a strong alternative to Meltwater for distilleries seeking real-time visibility into brand mentions and industry conversations. According to their website, Mention tracks over one billion sources in real time, including social media, news sites, blogs, forums, and review platforms, allowing distilleries to monitor keywords related to their brand, products, or competitors. This makes it ideal for identifying emerging trends in the spirits industry, tracking customer sentiment around new releases, or responding to influencer content. The platform offers tools for both monitoring and engagement, enabling teams to not only listen but also respond directly to mentions across social networks. Mention supports use cases such as brand management, PR campaigns, competitive analysis, and crisis detection, making it valuable for distilleries managing reputation in a competitive market. The interface provides analytics dashboards that visualize share of voice, sentiment trends, and top influencers, helping brands understand their position in the digital landscape. While Mention does not generate content, its strength lies in delivering actionable insights that can inform content strategy and brand positioning.

Sprout Social is a well-established social media management platform that offers a comprehensive suite of tools for scheduling, publishing, and analyzing content across major networks—a solid alternative for distilleries looking to streamline their social presence. According to their website, Sprout Social provides unified publishing across platforms like Instagram, Facebook, X (Twitter), LinkedIn, and Pinterest, allowing teams to plan and schedule posts with a visual content calendar. The platform includes engagement tools for responding to comments and messages, as well as robust analytics that track performance metrics such as engagement rates, audience growth, and post reach. Sprout also offers team collaboration features, making it suitable for distilleries with internal marketing teams or external agencies. While it lacks AI-powered content generation, Sprout’s reporting capabilities help brands refine their strategy based on performance data. It also supports listening tools that monitor keywords and hashtags, enabling distilleries to join relevant conversations in real time. Though not an AI content engine like AGC Studio, Sprout Social excels in workflow management and cross-platform coordination, making it a reliable choice for brands prioritizing consistency and engagement over automated creation.

While the focus of this listicle is on alternatives to Meltwater, it's important to understand what Meltwater offers to better appreciate the value of its competitors. Meltwater is a leading media intelligence platform that provides comprehensive media monitoring across online news, social media, print, broadcast, and podcasts. According to their website, Meltwater tracks keywords related to brands, industries, or campaigns, aggregating public content from millions of sources globally. This makes it particularly useful for distilleries interested in monitoring press coverage, tracking competitor announcements, or analyzing public sentiment around craft spirits. The platform offers detailed analytics and customizable reports that highlight media reach, sentiment trends, and influencer impact. Meltwater also supports PR and communications teams with tools for measuring campaign effectiveness and identifying media opportunities. However, it does not generate creative content or automate publishing—its strength lies in insight, not creation. For distilleries already using Meltwater but seeking to enhance their content output, pairing it with an AI content platform like AGC Studio could provide a complete solution: Meltwater for listening, and AGC Studio for creating and publishing.

Agorapulse is a social media management platform that combines publishing, engagement, and reporting tools in a single interface, making it a viable alternative for distilleries looking to centralize their social media operations. According to their website, Agorapulse supports scheduling and publishing across major platforms including Facebook, Instagram, X, LinkedIn, and YouTube, with a unified inbox for managing comments and messages. The platform offers a content calendar for planning posts in advance and includes team collaboration features such as approval workflows and role-based access. Agorapulse also provides listening tools that monitor keywords and hashtags, helping distilleries stay aware of relevant conversations in the spirits community. Its reporting module delivers performance insights, including engagement metrics and audience demographics, enabling brands to refine their strategy over time. While Agorapulse does not offer AI-powered content generation or research-driven ideation, its strength lies in simplifying day-to-day social media management. For distilleries focused on community engagement and consistent posting—rather than automated content creation—Agorapulse offers a reliable, user-friendly solution with solid customer support and transparent pricing.