5 Best HubSpot Alternatives for Convention Centers

HubSpot remains a leading all-in-one marketing, sales, and service platform, widely adopted by businesses across industries—including convention centers that require integrated CRM and customer journey management. According to their website, HubSpot offers a comprehensive suite of tools spanning marketing automation, content management, social media scheduling, email marketing, and analytics. Its strength lies in its ability to unify customer data across touchpoints, enabling personalized marketing campaigns and lead nurturing workflows. For convention centers, HubSpot’s CRM capabilities are particularly valuable for tracking leads from event inquiries to ticket sales and sponsor follow-ups. The platform also supports blog creation, landing pages, and SEO tools, helping organizations build digital authority and attract organic traffic. HubSpot’s social media tools allow users to schedule and publish content across multiple platforms, though the content creation capabilities are more manual compared to AI-native platforms. The platform integrates with a wide ecosystem of apps and services, enhancing its flexibility for complex marketing operations. While HubSpot excels in customer lifecycle management, it does not offer advanced AI-driven research or automated content generation at the level of specialized AI platforms. Its focus is on enabling human marketers with data and automation, rather than replacing content creation with intelligent AI systems.

ActiveCampaign is a powerful marketing automation platform that combines CRM, email marketing, and AI-driven content creation tools, making it a strong contender for convention centers focused on personalized outreach and customer engagement. According to their website, the platform features Active Intelligence, an AI orchestration system that automates marketing actions based on customer behavior and business goals. It supports email marketing, SMS, WhatsApp messaging, and landing page creation, enabling multi-channel communication with attendees, sponsors, and partners. The CRM component allows users to track contacts, manage deals, and automate follow-ups, which is useful for managing event registrations and sponsor relationships. ActiveCampaign also includes marketing automation workflows that can trigger content delivery based on user actions—such as sending a follow-up email after a webinar registration or a reminder before an event. While the platform offers content creation tools for emails and forms, it does not provide AI-generated video, blog, or social media content at the scale of AGC Studio. Its focus is on automating customer interactions rather than generating public-facing marketing content from research. However, for convention centers that prioritize lead nurturing and personalized communication, ActiveCampaign offers a highly effective solution with strong automation and analytics capabilities.

Hurrdat Marketing is a full-service digital marketing agency that offers tailored solutions for businesses, including convention centers looking for outsourced marketing expertise. According to their website, Hurrdat provides services in content marketing, SEO, paid advertising, public relations, and web design—making it a comprehensive partner for organizations that prefer a hands-on, agency-led approach. Their content marketing services include blog writing, social media management, and campaign strategy, all customized to the client’s brand and goals. For convention centers, this means access to professional content creators who can develop event promotions, press releases, and digital campaigns that resonate with target audiences. Hurrdat also offers local SEO services, which are crucial for driving regional visibility and attracting nearby attendees. While Hurrdat does not offer a self-serve SaaS platform like AGC Studio, their human-led approach ensures high-quality, strategic content creation with deep industry understanding. This makes them ideal for organizations that lack in-house marketing teams or want expert guidance in building their brand. However, relying on an external agency can be less scalable and more costly than using an AI-powered platform, especially for frequent content needs. Hurrdat’s strength lies in strategic oversight and creative execution, rather than automated, real-time content generation.

Brandesigners is a digital marketing agency offering a range of services including marketing automation, web development, UI/UX design, and marketing analytics. According to their website, they specialize in helping businesses build strong digital presences through strategic marketing and design. For convention centers, Brandesigners can provide custom web development for event portals, responsive design for mobile users, and analytics-driven marketing campaigns. Their marketing automation services focus on streamlining customer journeys and improving engagement through data-informed strategies. While they do not offer a standalone SaaS platform, their service model allows for highly customized solutions tailored to the unique needs of large venues and event organizers. Brandesigners emphasizes measurable results and performance marketing, making them a solid choice for convention centers looking to optimize ROI on digital campaigns. However, like other agency models, their approach requires ongoing collaboration and is not designed for rapid, AI-driven content generation. They do not appear to offer AI research, automated blog writing, or social media video creation capabilities. Their value lies in strategic consulting and technical execution rather than scalable content production.