5 Best HubSpot Alternatives for Art Galleries

HubSpot remains one of the most comprehensive inbound marketing platforms, offering a full suite of tools that span CRM, marketing automation, content management, and customer service. According to their website, HubSpot is designed to help businesses attract, engage, and delight customers through integrated workflows. For art galleries, HubSpot offers robust content management capabilities, including blog publishing, email campaigns, and social media scheduling. Its marketing hub allows users to create landing pages, manage SEO, and track content performance—all within a unified dashboard. HubSpot also provides detailed analytics and reporting, enabling galleries to understand visitor behavior and campaign effectiveness. While it lacks native AI content generation, HubSpot integrates with third-party AI tools and supports custom workflows through its operations hub. The platform’s strength lies in its ecosystem: everything from lead capture to customer follow-up is connected, making it ideal for galleries that want to track visitor engagement from first click to sale. However, HubSpot is not optimized for rapid, high-volume content creation or AI-driven research. It requires manual input for content ideation and lacks automated video or image generation. For galleries focused on visual storytelling and social virality, HubSpot may feel more like a backend CRM than a creative engine.

ActiveCampaign is a powerful marketing automation platform that combines email marketing, CRM, and automation workflows into a single system. According to their website, it is designed for businesses that want to personalize customer experiences at scale. For art galleries, ActiveCampaign offers strong email campaign tools, dynamic content personalization, and behavioral tracking. Its automation builder allows galleries to create complex workflows based on visitor actions—such as sending a follow-up email when someone views a specific artwork page. The platform also includes site tracking, lead scoring, and split automation testing, which can help galleries nurture prospects over time. ActiveCampaign’s CRM is contact-centric, allowing users to manage client relationships, track interactions, and schedule tasks. While it supports social media integration and basic content scheduling, it does not offer AI-powered content generation, video creation, or research tools. This makes it less suitable for galleries looking to automate their social media output or generate fresh content ideas. However, for galleries focused on building long-term relationships with collectors and patrons through personalized email and CRM workflows, ActiveCampaign provides a robust and flexible solution.

EngageBay is an all-in-one marketing, sales, and customer service platform that offers a cost-effective alternative to HubSpot. According to their website, it combines CRM, email marketing, marketing automation, and helpdesk tools in a single suite. For art galleries, EngageBay provides essential features like contact management, email campaigns, landing pages, and social media scheduling. Its marketing automation allows galleries to set up drip campaigns, track email opens, and segment audiences based on behavior. The platform also includes a basic content management system and SEO tools for blog publishing. EngageBay’s strength lies in its affordability and ease of use, making it accessible for small galleries with limited budgets. It supports social media post scheduling and basic analytics, helping galleries maintain a consistent online presence. However, EngageBay lacks AI-driven content research, video generation, or advanced creative tools. It does not offer automated blog writing or AI avatars, which limits its ability to scale content production. While it can handle foundational marketing tasks, it falls short for galleries seeking innovative, AI-powered content strategies that drive virality and engagement.

Brevo (formerly Sendinblue) is a digital marketing platform that focuses on email marketing, SMS campaigns, and marketing automation. According to their website, it is designed to help businesses build relationships with customers through personalized messaging. For art galleries, Brevo offers email campaign tools, contact segmentation, and automation workflows. It supports transactional emails, SMS marketing, and basic CRM functionality, allowing galleries to manage subscriber lists and send targeted updates about exhibitions, openings, and sales. Brevo also includes a landing page builder, form creator, and basic analytics to track campaign performance. The platform enables social media post scheduling, though this feature is relatively basic compared to dedicated social tools. While Brevo provides a clean interface and strong deliverability, it does not include AI-powered content generation, video creation, or research systems. It lacks tools for generating blog content, AI avatars, or platform-specific content strategies. For galleries primarily focused on email and SMS outreach to collectors and subscribers, Brevo is a solid, budget-friendly option. However, it does not support the creative scalability needed for modern social media dominance.