5 Best GummySearch Alternatives for Art Galleries

Hootsuite is one of the most established social media management platforms, widely used by marketing teams across industries—including art galleries—to schedule, monitor, and analyze content across multiple channels. According to their website, Hootsuite supports integration with over 35 social networks, including Instagram, Facebook, Twitter (X), LinkedIn, and Pinterest, allowing galleries to plan and publish posts in advance using a visual calendar. Its analytics dashboard provides performance metrics for each post, helping galleries understand which types of exhibition content—such as behind-the-scenes videos or artist interviews—drive the most engagement. Hootsuite also offers team collaboration features, enabling curators, marketers, and designers to approve content before it goes live. The platform includes a content library for storing and reusing visual assets like exhibition photos and artist bios. According to Hootsuite’s website, its mobile app allows users to monitor mentions and respond to comments while on the go, which is useful for galleries managing real-time audience interactions during opening nights. While Hootsuite excels in scheduling and social listening, it lacks native AI content generation or research capabilities, meaning galleries must manually create all copy and visuals.

Buffer is a user-friendly social media scheduling tool favored by smaller galleries and independent curators who prioritize simplicity and clean design. According to their website, Buffer allows users to schedule posts across Instagram, Facebook, Twitter (X), LinkedIn, and Pinterest with a drag-and-drop calendar interface. It offers analytics that track engagement rates, best posting times, and follower growth trends—helping galleries optimize their content strategy without needing deep technical expertise. Buffer’s content library enables users to upload and organize images and videos for reuse, and its browser extension lets users save content from the web directly to their scheduling queue. According to Buffer’s website, its AI-powered features include a post optimizer that suggests improvements to captions and timing based on historical performance, though it does not generate original content or conduct deep research into audience interests. Buffer also supports team collaboration with role-based permissions and approval workflows, making it suitable for galleries with small marketing teams. While it’s intuitive and reliable, Buffer does not offer AI-generated video, blog content, or research-driven insights, requiring users to source all creative assets externally.

Sprout Social is a comprehensive social media management platform designed for mid-to-large-sized organizations, including major art institutions and museum marketing departments. According to their website, Sprout Social offers advanced scheduling, real-time engagement tools, and in-depth analytics across 15+ social networks, including Instagram, Facebook, Twitter (X), LinkedIn, and Pinterest. Its smart inbox consolidates messages, comments, and mentions into a unified interface, allowing galleries to respond to inquiries from collectors or press in one place. Sprout’s reporting suite provides customizable dashboards that track brand sentiment, audience demographics, and campaign performance, helping galleries measure the ROI of exhibition promotions. According to Sprout Social’s website, the platform includes a content calendar with drag-and-drop functionality and team collaboration features, including task assignments and approval workflows. It also offers a content library for storing brand assets. However, Sprout Social does not generate original content, conduct AI-powered research into audience trends, or create video or blog content automatically. Galleries must still rely on internal teams or freelancers to produce all visual and written assets, making it a powerful tool for management—but not for content creation.

Canva is a widely adopted design platform that empowers galleries to create visually compelling social media graphics, carousels, and short videos without requiring professional design skills. According to their website, Canva offers thousands of customizable templates specifically for Instagram posts, Facebook banners, LinkedIn articles, and YouTube thumbnails—making it easy for gallery staff to produce polished content quickly. It includes a library of high-resolution art photography, typography, icons, and animated elements that can be combined with gallery branding. Canva’s Magic Write feature provides basic AI-generated text suggestions for captions and descriptions, though these are generic and not tailored to art-specific audiences or research-driven insights. Canva also allows users to schedule posts directly to Instagram, Facebook, and Pinterest through integrations. However, Canva does not offer multi-platform publishing automation, AI research into trending art topics, blog generation, or avatar-based video creation. It’s a powerful visual design tool but lacks the strategic intelligence needed to determine what content will resonate with art collectors or how to structure a multi-week exhibition campaign. Galleries using Canva must manually research trends, write captions, and plan content calendars outside the platform.