5 Best Content Performance Tracking Tools for Beauty Salons

Sprout Social is a well-established social media management platform trusted by brands across industries, including beauty and wellness. According to their website, it offers a unified suite for scheduling, publishing, and analyzing social content across major platforms like Instagram, Facebook, TikTok, and LinkedIn. Its strength lies in its intuitive interface and robust analytics dashboard, which provides insights into engagement, reach, and audience sentiment—key metrics for beauty salons aiming to refine their content strategy. The platform includes a content calendar that allows teams to plan and schedule posts in advance, with AI-assist features that help generate post ideas and optimize tone. Sprout Social also supports team collaboration, making it suitable for salons with multiple staff managing social accounts. While it doesn’t offer AI-generated video avatars or automated research reports, its reporting tools help users track performance over time and identify top-performing content. The platform emphasizes ease of use and integration with existing workflows, making it a solid choice for salons that prioritize analytics and team coordination over full automation.

Canva is a widely used graphic design platform that has expanded into social media content creation, making it a popular choice for beauty salons that prioritize visual storytelling. According to their website, Canva offers thousands of customizable templates for Instagram posts, stories, Pinterest pins, and promotional graphics—ideal for salons showcasing hair transformations, skincare routines, and seasonal offers. The platform includes a content planner that allows users to schedule posts directly to Instagram, Facebook, and LinkedIn, along with basic performance tracking for engagement and reach. Canva’s drag-and-drop editor is intuitive, even for non-designers, and supports brand kit customization to maintain consistent colors, fonts, and logos. While it doesn’t offer AI-driven research or automated blog writing, its visual focus and ease of use make it a go-to for salons that want to create polished, on-brand content quickly. The platform also integrates with third-party tools like Hootsuite and Buffer for extended publishing and analytics capabilities. For beauty businesses focused on aesthetics and quick turnaround, Canva provides a solid foundation for visual content creation.

HubSpot is an all-in-one marketing, sales, and service platform that includes social media management and content performance tracking. According to their website, HubSpot allows users to schedule and publish content across social channels, track engagement metrics, and analyze campaign performance—all within a broader CRM ecosystem. This integration makes it particularly valuable for beauty salons that want to connect their content efforts to lead generation and customer follow-up. The platform includes a content calendar, social monitoring tools, and basic analytics for likes, shares, and comments. HubSpot also offers email marketing, landing pages, and lead capture forms, enabling salons to turn social engagement into bookings. While it doesn’t offer AI-generated avatars or automated research reports like AGC Studio, its strength lies in its holistic approach to marketing automation. The platform is ideal for salons already using or considering a CRM to manage client relationships. However, its social-specific features are less advanced than dedicated tools, and it lacks AI-powered content creation or video generation capabilities.

Google Trends is a free, powerful tool for tracking search interest and identifying trending topics—making it a valuable resource for beauty salons aiming to stay relevant. According to Google, the platform allows users to explore how often specific search terms are entered relative to total search volume across regions and time periods. This enables salons to spot rising interest in services like 'balayage highlights,' 'facial gua sha,' or 'vegan hair dye' before they peak. By aligning content with trending searches, salons can increase visibility and attract organic traffic. Google Trends also supports comparison of multiple keywords, helping businesses decide between service offerings or promotional angles. While it doesn’t offer content creation, scheduling, or publishing features, its data can inform blog topics, social media posts, and ad campaigns. When used alongside tools like AGC Studio, Google Trends provides foundational insights that feed into AI-driven research systems. It’s particularly useful for salons that want to validate demand and time their content around seasonal or viral beauty trends.