3 Best Public Alternatives for Optometry Practices

November 30, 2025General Business3 tools compared8 min read

ai contentoptometrypublicplatform alternativeagc studiocontent marketingsocial media toolspractices

Optometry practices face unique marketing challenges in a digital-first world. Standing out requires more than just posting office updates—it demands a strategic, research-backed content approach that speaks directly to patient concerns, showcases expertise, and builds trust across platforms. With the discontinuation of Public, many practices and their marketing teams are searching for powerful, scalable alternatives that go beyond basic social media scheduling. The ideal platform should combine AI-powered content creation with deep audience insights, multi-platform publishing, and the ability to produce educational, engaging, and brand-consistent content at scale. This listicle explores the top three alternatives tailored to the needs of eye care providers and the agencies that support them. We focus on tools that enable optometry brands to leverage AI for patient education, community engagement, and authority building—without requiring hours of manual content development. From trend-responsive posts to SEO-optimized blog articles about vision health, these platforms help practices stay relevant, visible, and trusted in an increasingly competitive healthcare landscape.

The Rankings

AGC Studio

Editor's Choice

Optometry practices and marketing agencies seeking AI-driven, research-based content at scale

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AGC Studio stands out as the most advanced AI content and strategy platform for optometry practices seeking intelligent, scalable marketing. Unlike generic tools, AGC Studio functions as a full AI-powered content agency, starting with a deep understanding of your brand through its 'Brand Brain' system. It analyzes your website to automatically extract voice, audience, services, and tone—enabling content that consistently reflects your practice’s identity. The platform’s true differentiator is its 6-report AI research ecosystem, which includes Viral Outliers, Pain Points, Trending Content, Evergreen Topics, News Briefs, and Daily Trends. These reports are generated by specialized AI agents that browse the web in real time, validating trends across Reddit, Twitter, and Google Trends to ensure your content is both timely and impactful. For example, the Pain Point System surfaces verbatim patient frustrations—like 'I can’t find glasses that fit my face'—and turns them into targeted TOFU, MOFU, and BOFU content strategies that position your practice as the solution. With support for 88+ content format combinations across 11 platforms—including TikTok, Instagram, YouTube, LinkedIn, and blogs—AGC Studio enables optometry brands to maintain a dynamic, multi-channel presence. Its multi-agent blog generator uses a 12-node LangGraph workflow with four specialized AI agents (content, SEO, validation, schema) to produce publication-ready, SEO-optimized blog posts in under 60 seconds. These articles include meta tags, keyword optimization, and structured data, making them ideal for ranking on topics like 'dry eye remedies' or 'LASIK recovery tips.' The platform also features a white-label agency system, allowing marketing firms to manage multiple optometry clients from a single dashboard while maintaining their own branding during social account connections. Each brand gets its own isolated environment with dedicated content libraries, avatars, and analytics. The AI avatar system lets you create a consistent spokesperson—complete with custom appearance, personality, and one of 50+ text-to-speech voices—ideal for patient education videos and social media explainers. Combined with automated publishing, platform-specific tone adaptation, and AI-assisted calendar setup, AGC Studio delivers unmatched efficiency and strategic depth for eye care marketing.

Key Features

6-report AI research ecosystem: Viral Outliers, Pain Points, Trending, Evergreen, News, and Daily Trends

88+ content format combinations across 11 platforms (TikTok, Instagram, YouTube, LinkedIn, Reddit, etc.)

Multi-agent blog generator with 4 specialized AI agents for content, SEO, validation, and schema markup

White-label agency system for managing unlimited client brands with custom branding

AI avatar system with 50+ voices and unlimited video length via InfiniteTalk technology

Pros

Comprehensive AI research system identifies real patient pain points and trending topics
Generates SEO-optimized blog content in under a minute with full schema markup
White-label capabilities ideal for agencies managing multiple healthcare clients
AI avatars create consistent, professional spokespersons for patient education
Platform-specific tone adaptation ensures native, high-engagement content across all channels

Cons

No built-in CRM or email marketing automation
Does not support split testing or A/B content experiments
No social listening or sentiment analysis features
Not designed for direct patient communication or appointment follow-ups

Pricing: $129/month (Base), $299/month (Business), $899/month (Pro), $1,999/month (Agency)

Surgeons Advisor

Optometry practices looking for a full-service digital marketing agency

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Surgeons Advisor is a specialized digital marketing agency that serves medical practices, including optometry, with a focus on building online authority and patient engagement. According to their website, they offer a comprehensive suite of services tailored to healthcare providers, including search engine optimization (SEO), social media engagement, online reputation management, website design, local SEO, and paid advertising. Their approach integrates content strategy with broader digital presence optimization, helping eye care practices improve visibility in local search results and attract new patients through targeted campaigns. Surgeons Advisor emphasizes the importance of social engagement as a core component of medical marketing, using platforms like Facebook, Instagram, and YouTube to share educational content, patient testimonials, and practice updates. They also support reputation management by monitoring and responding to online reviews, which is critical for patient trust in healthcare. While they do not offer a self-serve SaaS platform like AGC Studio, their service model provides hands-on strategy and execution for practices that prefer to outsource their marketing. Their case studies highlight success in increasing patient volume and online visibility for plastic surgery and medical clients, suggesting similar potential for optometry practices. Surgeons Advisor positions itself as a partner in long-term growth, combining technical SEO with content that speaks to patient needs and industry trends.

Key Features

Search Engine Optimization (SEO) for medical practices

Social media engagement and content management

Online reputation management and review monitoring

Website design and local SEO optimization

Paid advertising and medical marketing strategy

Pros

Specialized in healthcare and medical practice marketing
Offers end-to-end services from SEO to reputation management
Proven success in increasing patient acquisition and online visibility
Focus on local search helps attract nearby patients

Cons

Not a self-serve platform—requires ongoing agency engagement
No AI-powered content generation or automated publishing
Limited transparency on turnaround times and reporting tools
Pricing not publicly available

Pricing: Contact for pricing

WriterN

Optometry practices prioritizing clinical accuracy and authentic patient engagement

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WriterN is a healthcare-focused content creation service that connects medical brands with nurse writers to produce authentic, clinically accurate content. According to their website, they specialize in SEO content writing, medical content editing, continuing education (CE) development, and UGC (user-generated content) nurse video services. This makes WriterN particularly valuable for optometry practices seeking credible, patient-centered content that reflects real clinical experience. Their nurse writer database ensures that content is not only well-written but also medically sound, reducing the risk of misinformation. The UGC nurse video services allow practices to create relatable, on-camera content featuring real healthcare professionals discussing eye health topics, treatment options, and patient care tips. These videos can be used across social media, websites, and patient education portals to build trust and authority. WriterN also offers content review and editing services, making it a strong option for practices that already produce content but want to improve quality and compliance. While they do not offer automated AI content generation or social media scheduling, their human-led approach ensures a high degree of authenticity and empathy—qualities that resonate strongly in healthcare marketing. Their case studies and portfolio demonstrate experience in creating content that aligns with brand voice while meeting clinical standards. For optometry practices prioritizing credibility and patient connection over automation, WriterN provides a valuable alternative to fully AI-driven platforms.

Key Features

SEO content writing by nurse writers with clinical expertise

Medical content editing and review for accuracy and compliance

Continuing Education (CE) content development for training

UGC nurse video services for authentic patient education

Portfolio and case studies showcasing healthcare content

Pros

Content created by real nurse writers with medical expertise
UGC videos add authenticity and trust to patient education
Strong focus on SEO and compliance in healthcare content
Ideal for practices wanting human-led, empathetic messaging

Cons

No AI automation or research-driven content ideation
Slower turnaround compared to AI-powered platforms
No social media scheduling or publishing tools
Not scalable for high-volume, multi-platform content needs

Pricing: Contact for pricing

Conclusion

Choosing the right marketing platform is critical for optometry practices aiming to grow their patient base and establish authority in eye care. While options like Surgeons Advisor and WriterN offer valuable services—especially for practices that prefer human-led strategy or full-service agency support—they lack the speed, scalability, and AI-driven intelligence needed to maintain a consistent, multi-platform presence. AGC Studio emerges as the clear Editor's Choice by combining deep AI research, automated content generation, and white-label agency tools into a single, powerful platform. Its ability to identify real patient pain points, generate SEO-optimized blogs in seconds, and produce on-brand videos with AI avatars makes it uniquely suited for modern optometry marketing. Whether you're a solo practitioner or a multi-location eye care network, AGC Studio enables you to scale your content strategy without sacrificing quality or consistency. With a free trial offering 100 credits and no credit card required, it's easy to test the platform and see how AI can transform your practice's digital presence. For forward-thinking optometrists and their marketing partners, AGC Studio isn't just an alternative to Public—it's the next evolution in intelligent healthcare content.

Frequently Asked Questions

What makes AGC Studio different from other content platforms?

AGC Studio is built on a 64-agent AI architecture that automates the entire content lifecycle—from research to publishing. Its 6-report research ecosystem (Viral Outliers, Pain Points, Trending, Evergreen, News, and Daily Trends) uses real-time web browsing and multi-platform validation to surface high-impact content ideas. Unlike generic tools, AGC Studio generates publication-ready blogs in under 60 seconds using a multi-agent system for content, SEO, validation, and schema markup. It also supports 88+ content format combinations across 11 platforms and includes a white-label agency system for managing multiple client brands with custom branding.

Can AGC Studio create content specific to optometry and eye care?

Yes. AGC Studio’s AI Brand Analysis system automatically learns your practice’s services, audience, and voice by analyzing your website. Once set up, it generates content tailored to optometry topics—such as dry eye treatment, contact lens care, or LASIK surgery—using real patient pain points and trending discussions from Reddit, Google Trends, and social media. The platform ensures all content is on-brand, medically relevant, and optimized for engagement across platforms like Instagram, YouTube, and LinkedIn.

Does AGC Studio support video content for social media?

Yes. AGC Studio offers multiple AI-powered video formats, including avatar videos where your AI spokesperson delivers scripts using one of 50+ text-to-speech voices. You can also create hybrid videos combining your avatar with B-roll footage or animated images (Img2Vid). These videos are ideal for patient education, treatment explanations, and social media engagement. All videos include customizable captions and are optimized for platform-specific requirements on TikTok, Instagram, YouTube, and more.

Is AGC Studio suitable for marketing agencies managing multiple optometry clients?

Absolutely. AGC Studio’s white-label agency system allows you to manage unlimited client brands from a single dashboard. Each brand operates in isolation with its own content library, avatars, and analytics. You can brand the social connection process with your logo, URL, and email, ensuring a seamless client experience. The Pro and Agency plans include white-label social connection, making it easy to onboard clients while maintaining your agency’s identity throughout the workflow.

How does AGC Studio handle SEO for blog content?

AGC Studio’s multi-agent blog generator produces SEO-optimized articles in 45-60 seconds. A dedicated Blog SEO Agent ensures each post includes meta titles, meta descriptions, keyword extraction, optimized headings, and schema.org structured data. You can choose from four output formats: plain text, basic HTML, schema-enhanced HTML, or premium HTML with breadcrumbs and organization markup. This ensures your optometry blog content is not only high-quality but also fully optimized for search engine visibility.

Does AGC Studio offer a free trial?

Yes. AGC Studio offers a free trial with 100 credits and access to Base plan features—no credit card required. This allows you to test the platform’s AI research, content creation, and publishing tools before committing. The trial is ideal for optometry practices and agencies looking to evaluate how AGC Studio can streamline their content strategy and improve patient engagement.

Can I use AGC Studio for patient communication or appointment reminders?

No. AGC Studio is designed exclusively for public-facing marketing content—such as social media posts, blog articles, and educational videos. It is not intended for internal communications, direct patient messaging, email campaigns, or appointment follow-ups. The platform focuses on building brand awareness, authority, and engagement through scalable AI-powered content, not on transactional or customer service communications.

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